Brain Sleep Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will develop and sell "Brain Sleep Coffee for Day" (hereinafter "Brain Sleep Coffee"), a portable, stick-type powdered coffee that dissolves in hot or cold water, to support the performance of busy modern individuals at work, on the go, or during breaks. "Brain Sleep Coffee" will begin reservations on Makuake, a crowdfunding service for new products and experiences, starting at 10:00 AM on Sunday, April 21, 2024. Development Background Even with sufficient sleep, individuals often experience an afternoon dip (a decline in motivation and onset of drowsiness due to the body clock between 2 and 4 PM) and reduced brain alertness in the afternoon, leading to decreased judgment, mistakes, and an overall drop in performance within the body (※1). Brain Sleep offers bedding and supplements to improve sleep quality. To support the daytime performance of modern individuals who work hard every day, we have redefined coffee, a habit for waking up or for coffee breaks during work, as an item to support daytime performance. "Brain Sleep Coffee" was developed with the goal of supporting ideal performance with a single cup, by incorporating NMN, which is gaining global attention for its effect in replenishing essential biomolecules, as well as GABA and lactic acid bacteria, which are indispensable conditioning ingredients. ※1 The post-lunch dip in performance Features of "Brain Sleep Coffee for Day" 1.SUPPLYMENT COFFEE “NMN” and “caffeine” are concentrated in one cup of coffee to quickly switch you into work mode and support your performance, while “GABA” and “lactic acid bacteria” are included to prepare your body’s foundational condition. During a coffee break, you can quickly and efficiently consume nutrients that are impossible to obtain solely from meals, supporting ideal performance. ＜Ingredient Overview＞NMN: Nicotinamide mononucleotide, an aging care (※2) ingredient that replenishes biomolecules that decrease with age.Caffeine: Provides vitality and supports desk work.GABA: An ingredient that tends to be deficient when consumed heavily due to fatigue and stress.Lactic acid bacteria: Beneficial bacteria that support the internal environment of the body.※2 Nutritional care adapted to age. 2.EASYILY AVAILABLENMN, a prominent ingredient that replenishes biomolecules essential for life."Brain Sleep Coffee for Day" uses domestically produced, high-quality NMN with a purity of 99% or higher, which is among the best in the industry. Maintaining NMN levels in the body is expected to support the maintenance of a healthy physical condition. By continuously supplementing the amount that decreases with age, biomolecules can be replenished, supporting ideal performance. Furthermore, since continuous long-term intake is important for nutritional supplementation, we have achieved an accessible and sustainable price of approximately 250 yen per cup (compared to over 1,000 yen for supplements). 3.PRODUCT FOCUSIndividually packaged, powdered coffee that is easy to carry and dissolves quickly in both hot and cold water, making it easy to drink.Caffeine's effects begin to appear approximately 15-30 minutes after consumption. By quickly and efficiently replenishing necessary nutrients at the office, on the go, or during work breaks, you can quickly switch from a coffee break to work mode. The slim, compact, individually packaged stick type is easy to carry and allows you to drink it readily without worrying about freshness, even during work breaks. "Brain Sleep Coffee for Day" Pre-order Schedule Makuake pre-orders begin Sunday, April 21, 2024, at 10:00 AM. Teaser site URL: https://www.zzz-land.com/shop/pages/makuake_coffee.aspx※The special early bird discount offers up to 30% off.Sales start time and detailed product information will be distributed via Brain Sleep's LINE.▼Register as a LINE friend here▼URL: https://lin.ee/NUyIuC2 "Brain Sleep Coffee for Day" Product Details Product name: Brain Sleep Coffee for Day Standard retail price: 7,560 yen (tax included) for 30 sachetsContents: 81.9g (2.73g x 30 sachets)Ingredients: Instant coffee (manufactured in Vietnam), GABA, β-nicotinamide mononucleotide (NMN), lactic acid bacteria (sterilized), dextrin (contains some milk components)How to drink: ICE/HOT: Dissolve 1 sachet in about 150ml of hot or cold water.MILK: Put 1 sachet in a cup, pour in a small amount of hot or cold water, and stir with a spoon until dissolved.Pour about 120-130ml of milk into the cup and stir well again with a spoon.If you prefer a stronger milk flavor, adjust the amount of milk.
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