Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will open its second acupuncture and moxibustion massage studio specializing in sleep, "BRAIN SLEEP CONDITIONING STUDIO" (hereinafter "Conditioning Studio"), in the Minami-Aoyama area of Tokyo on Tuesday, August 1st. In conjunction with the opening of the new studio, we have also renewed our treatment menu. Reservations for treatments at the Minami-Aoyama studio will begin on the Conditioning Studio official website on Monday, July 24th, at 11:00 AM. Background to the opening of "BRAIN SLEEP CONDITIONING STUDIO Minami-Aoyama" Conditioning Studio is an acupuncture and moxibustion massage studio specializing in sleep, which opened in May 2022. Through unique treatments performed by specialists with national qualifications in acupuncture and moxibustion massage and expertise in sleep, we aim to regulate the autonomic nervous system, which tends to be imbalanced in modern society, and improve sleep quality. In approximately one year since the opening of our first studio in Futako-Tamagawa, we have welcomed many customers suffering from sleep problems. In particular, about 40% of our customers had never received acupuncture and moxibustion treatment before, indicating significant interest in the concept of "sleep x acupuncture and moxibustion" even among those new to such treatments. Given the high satisfaction with treatments and high intention to continue using our services among customers who visited the first studio, and the very high demand for acupuncture and moxibustion massage studios as a means of improving sleep, Brain Sleep is opening its second studio in the Minami-Aoyama area. Studio Overview Studio name: BRAIN SLEEP CONDITIONING STUDIO Minami-Aoyama Opening date: Tuesday, August 1, 2023 Business hours: Weekdays 11:00 AM - 8:30 PM Saturdays 10:00 AM - 8:00 PM Sundays 10:00 AM - 6:00 PM Address: Aoyama Yasuda Building 3F, 2-27-22 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Access: Approximately 2 minutes walk from Gaienmae Station on the Tokyo Metro Ginza Line Approximately 7 minutes walk from Omotesando Station on the Tokyo Metro Hanzomon Line URL: https://conditioning.brain-sleep.com/ Highlights of the treatment menu renewal Since the establishment of its first studio, Conditioning Studio has consistently advocated for regulating the autonomic nervous system through three approaches: acupuncture, moxibustion, and massage. Each approach has a different purpose, and by combining all three, we aim to maximize their effectiveness and achieve long-term sleep improvement, including improving the customer's constitution. With the opening of the second studio, we have renewed our treatment menu with the concept of "sleep changes from that day," aiming to enhance the immediate effect and experience of the treatments. This renewal was made in response to numerous requests from customers with sleep problems, who desired not only long-term improvement but also to feel the effects from the day of the treatment. The menu has been upgraded to provide more immediate results. Renewal Highlights 1. Acupuncture: Induces deep relaxation through electroacupuncture. Acupuncture is performed on areas that are expected to be effective in alleviating stress, improving eye strain, and reducing teeth clenching. Electroacupuncture promotes vasodilation and increased alpha waves, thereby enhancing parasympathetic nervous system activity. 2. Moxibustion: Approaches sleep by enhancing gastrointestinal function. Moxibustion on areas that regulate gastrointestinal function enhances parasympathetic nervous system activity. Additionally, it increases the production of hormones that act as mood stabilizers, leading to improved sleep quality. 3. Massage: Regulates breathing to promote parasympathetic dominance. During inhalation, sympathetic nervous system activity increases, and during exhalation, parasympathetic nervous system activity increases. Massage that regulates breathing guides it to a correct rhythm. Treatment Menu Treatment name: Full Recovery Duration: 90 minutes Price: 16,500 yen (tax included) Treated areas: Whole body (head, neck, shoulders, décolleté, back, legs) Treatment name: Basic Duration: 60 minutes Price: 12,100 yen (tax included) Treated areas: Upper body (head, neck, shoulders, décolleté, back) Treatment name: Light Duration: 30 minutes Price: 6,600 yen (tax included) Treated areas: Head (head, neck, shoulders, décolleté) About BRAIN SLEEP CONDITIONING STUDIO BRAIN SLEEP CONDITIONING STUDIO is an acupuncture and moxibustion massage studio specializing in sleep. Specialists with national qualifications in acupuncture and moxibustion massage and expertise in sleep perform treatments based on medical evidence. By regulating the autonomic nervous system, we aim to improve sleep quality from the day of the treatment. In addition to in-studio treatments, we also offer home care suggestions to support customers' well-being in their daily lives.