Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will open "BRAINSLEEP VR ROOM," Brain Sleep's first metaverse commerce site (hereinafter "metacommerce site"), on June 28 (Wednesday) for a limited time. This site offers a new shopping experience that combines a VR*1 showroom, where users can navigate spaces and shop on PCs and smartphones, with an AR*2 service that overlays 3D models onto smartphone cameras to check actual product sizes, textures, and compatibility with interiors, allowing users to find bedding that suits them anytime, anywhere. This VR ROOM features Brain Sleep products based on the latest sleep medicine and offers a pre-booked virtual customer service with specialized staff, making shopping possible with a realistic feeling as if visiting a physical store. *1 VR: "Virtual Reality" - A technology that provides a sense of being in a space by displaying 360-degree footage. *2 AR: "Augmented Reality" - A technology that overlays a virtual world onto the real world. BRAINSLEEP VR ROOM: http://vr.brain-sleep.com/ Background Since its establishment, Brain Sleep has primarily sold its products through e-commerce and pop-up stores rather than physical stores. However, we have also received requests from customers for places where they can actually see, touch, experience, and try our products. In this context, we were approached as the first launch of a new joint project between Brainverse Co., Ltd. and transcosmos inc., which combines VR and AR technologies to create a VR space and virtual customer service. This provided us with the opportunity to offer a new form of shopping that is characteristic of Brain Sleep, which applies cutting-edge technology to the science of sleep. According to a survey by the Ministry of Internal Affairs and Communications in 2022, the global metaverse market is projected to expand to approximately 79 trillion yen by 2030*3. The metaverse and VR/AR market continues to grow, bringing significant transformation to daily life and business, and establishing new forms of communication. This VR ROOM has been launched as a user-friendly shopping experience environment that can be accessed by more people, anytime and anywhere, without the need to install an app or register as a member, as long as they have a PC or smartphone. *3 Source: Ministry of Internal Affairs and Communications, 2022, Summary of Current Status of Information and Communications Survey https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r04/html/nd236a00.html Overview of Brain Sleep Metacommerce Site "BRAINSLEEP VR ROOM" We will provide a new shopping experience utilizing a combination of VR and AR technologies. Period: From June 28 (Wednesday), 11:00 AM ~ URL: http://vr.brain-sleep.com/ Experience content: VR space navigation, virtual customer service (by appointment only) PC/Smartphone environment: Supports Chrome, Firefox, Edge, Brave, and Safari browsers. *Chrome browser is recommended. Online customer service booking method: You can book virtual customer service from the URL below. https://brain-sleep-vr.resv.jp/ ■ About Virtual Customer Service Hours: Monday - Friday, 10:00 AM - 6:00 PM (excluding Saturdays, Sundays, and national holidays) Eligible product: Brain Sleep Pillow Service content: Introduction to product features, campaign information, how to use the VR space, etc. Booking attention: Bookings can be made up to 5 PM on the business day before your desired date. Cancellations can be made up to 30 minutes before the reserved time. 1. VR Showroom You can experience it immediately on your smartphone or PC without the need to install an app or register as a member. It features a full lineup of products that integrate sleep medicine and advanced technology, including the "Brain Sleep Pillow." 2. AR Service The VR showroom also features an AR service, allowing you to use your smartphone camera to check the actual size and texture of products. 3. Virtual Customer Service Combining both permanent and appointment-based options, customers can utilize the virtual customer service according to their own schedules. With a complete reservation system, customers can consult with specialized staff via chat or video chat, providing a realistic customer experience. During product consultations, specialized staff explain the benefits and usage of sleep products, supporting the realization of better sleep. Virtual Customer Service Eligible Product: "Brain Sleep Pillow" Product name: Brain Sleep Pillow Price: 33,000 yen (tax included) Sizes: Low, Standard, High In addition to the "golden 90 minutes" during which the deepest non-REM sleep occurs, maintaining the appropriate temperature and humidity within the bedding is crucial for achieving quality sleep. Made from a unique material and consisting of over 90% air, this pillow prevents heat and moisture from accumulating during sleep, creating a comfortable sleeping environment.
Log in
