Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Atsushi Hirota, hereinafter referred to as "Brain Sleep") has appointed Shohei Nagata of Chocolate Planet (hereinafter referred to as "Chocolate Planet Nagata") as a "brain sleeper" who practices brain-sleep, in the hopes of encouraging more people to try out brain-sleep sleep. Chocolate Planet Nagata has been using Brain Sleep's main product, the "Brain Sleep Pillow," for many years to solve sleep problems such as difficulty falling asleep. In addition, to commemorate his appointment as Brain Sleeper, a campaign will be held at the Brain Sleep Store from Wednesday, June 21st, where you can purchase Brain Sleeper Nagata's favorite products at a discount. Brain Sleeper Inauguration Commemorative Campaign To commemorate his appointment as Brain Sleeper, we will be running a campaign where you can purchase products at a discount, including the Brain Sleep Pillow, a favorite of Brain Sleeper Nagata. Campaign name: RECOMMEND CAMPAIGN Period: Wednesday, June 21, 2023, 10:00 to Wednesday, July 5, 2023, 9:59 Summary: The campaign details are as follows: ① Purchase a Brain Sleep pillow and get a free pillow cover ② In addition to the Brain Sleep Pillow, purchase Brain Sleep Coins to receive a 5,500 yen discount 3. 10% off Brain Sleep Mattress Float and Brain Sleep Portable Pillow URL: https://www.zzz-land.com/shop/pages/pillow_cp.aspx Two original songs now available Brain Sleeper Nagata's original songs "90 Minutes of Golden Time" and "The Equation of Sleeping in the Air" will be distributed on the Brain Sleep official YouTube channel and the Brain Sleep distribution app "Brain Sleep Coin". "90 minutes of golden time" "The equation for staying asleep" What is the Brain Sleep Pillow, which also fits "Osada shoulders"? The Brain Sleep Pillow fits perfectly on the shoulders of Brain Sleeper Nagata, who is known for having broad shoulders. 1. Cool your brain and sleep faster and deeper To improve the quality of your sleep, it is very important to keep heat away from your head. More than 90% of the blanket is made up of air layers, so it does not trap heat or moisture that is generated while you sleep. 2. Patented unique structure "3-layer x 7-gradation structure" The patented 3-layer x 7-gradation structure provides a fit that goes beyond a custom-made pillow. The top layer (adjustable layer) is the softest, and the pillow itself changes shape to fit the size and weight of your head. The center is the softest, and the pillow becomes more elastic toward the left and right, so it fits any sleeping position, including on your back or side. The gradient structure also supports you as you turn over in your sleep. Verification of the importance of pillow fit Brain Sleep conducted a test to determine how the presence or absence of a gradient structure affects the strain on the neck and shoulders while sleeping, with regard to the fit that is one of the product's features. As a result of the above test, we found that when sleeping on a pillow that does not fit (a pillow without a gradient structure), 5.4 hPa more pressure is applied to the back of the neck, which is the contact surface of the pillow, compared to sleeping on a Brain Sleep Pillow (a pillow with a gradient structure). Since 5.4 hPa of pressure is equivalent to about 11 kg in weight, this means that an additional 11 kg of weight is applied to the shoulders and neck depending on whether or not there is a gradient. *hPa (hectopascal): International unit of pressure Overview of the "Life-Changing Sleep" Exhibition An exhibition on the theme of sleep will be held at Daikanyama T-SITE GARDEN GALLERY from Thursday, June 22nd. <Period> June 22 (Thu) 13:00-18:00 June 23rd (Fri) - June 25th (Sun) 10:00-18:00 This exhibition allows visitors to learn through hands-on experience the important points for improving the quality of their sleep by answering five questions about sleep.
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