Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Atsushi Hirota; hereinafter referred to as "Brain Sleep"), in collaboration with euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Mitsuru Izumo; hereinafter referred to as "euglena"), will support the verification of health management focusing on sleep (hereinafter referred to as "this verification") promoted by "Millennial Innovation for the Next Diverse Society (hereinafter referred to as "MINDS")," a community promoting work style reform for the millennial generation through cross-industry collaboration. Background of this initiative In recent years, companies and organizations have been placing more emphasis on health management, against the backdrop of a declining birthrate and aging population, the resulting increase in the medical expenses borne by health insurance, and the growing momentum for health investment in prevention. The number of companies taking up this initiative is on the rise, with each company promoting initiatives in areas such as exercise, diet, smoking cessation, and sleep. However, with lifestyle changes brought about by the COVID-19 pandemic, one survey showed that the percentage of people who are still worried about sleep is around 80% of the population. (*1) Sleep is an essential physiological need for living organisms, taking up one-third of our lives, and insufficient sleep is said to have a significant negative impact on company/organization employees, including reduced productivity due to impaired concentration and judgment caused by fatigue and stress, and the induction of lifestyle-related diseases/mental health/serious diseases (infectious diseases, cancer, dementia, etc.). It is considered an urgent task to resolve the situation in which approximately 80% of the population has sleep problems. For this reason, Brain Sleep has been promoting the importance of sleep in health management since the early days of the company's founding. Now, when MINDS implements an initiative to verify the importance of sleep in health management, we have decided to support the initiative from the perspective of obtaining evidence and verifying the effects. This initiative was initiated by the three companies through ZAKONE, a sleep co-creation community launched by NTT East Group, a business partner of Brain Sleep. Brain Sleep will continue to proactively engage in initiatives to promote the importance of sleep across the board, regardless of the boundaries between companies such as MINDS and ZAKONE. *1) Calculated from page 22 of the "Report on the Results of the FY2021 Health Survey" Validation Overview In this trial, participants will be asked to engage in sleep-improving behaviors during the trial period, and their sleep status will be compared before and after implementing the sleep-improving behaviors. <How to evaluate sleep state> Sleep status will be evaluated using "Sleep Standard Deviation for Biz" and "Brain Sleep Coin," health management services provided by Brain Sleep to companies. <Sleep improvement actions> Sleep-improvement behaviors will be divided into three groups - "sleep habits," "dietary habits," and "exercise habits" - which are expected to have an impact on improving sleep quality, and comparative verification will be conducted. *Specific improvement actions for each group are currently being considered across various products and services. Roles of each company The roles of each company in this verification project are as follows: ・MINDS: Conducting this verification ・Brain Sleep: Support for verifying the effectiveness of this test ・Euglena: Product provision for sleep improvement activities What is MINDS? This is a work style reform community for the millennial generation, brought together by 22 companies from different industries, including Kirin Holdings, Nomura Co., Ltd., Microsoft Japan, and Panasonic. For details of participating companies, please see the URL below. https://minds2019.com/ What is Sleep Standard Deviation®? Sleep deviation is a method of comprehensively scoring items that directly assess sleep state, such as sleep habits and sleep debt, as well as productivity, stress level, risk of sleep apnea syndrome (OSA), etc. When assessing sleep, attention is often focused on simple quantitative data such as sleep time, but Brain Sleep believes it is important to assess sleep from a more multifaceted and comprehensive perspective. Therefore, we created a set of questions to quantify the subjective assessment of sleep from a wide range of perspectives, including subjective symptoms and sleep habits, and further quantified it as a "deviation score" familiar to Japanese people, building a system that makes it possible to grasp the relative sleep state of the Japanese population as a whole. This is "Sleep Deviation Score®". Currently, with NTT East Japan as our innovation partner, we are developing a corporate health management service called "Sleep Standard Deviation for Biz." This service visualizes employees' "engagement" with the company from their "sleep" and compares it with the national sleep standard deviation, allowing you to become aware of issues that may not have surfaced within your own company and improve presenteeism. https://brain-sleep.com/service/sleepdeviationvalue/ What is Brain Sleep Coin? It incorporates proprietary algorithms developed based on sleep research and applies technology used in sleep research, revealing sleep stages (depth of sleep), sleeping posture, snoring/environmental sounds, and bed temperature (temperature inside the futon), which could not be seen with previous sleep measurement devices. Using a unique sleep stage determination algorithm and sensors, the device classifies sleep into four deep sleep stages: awake, REM sleep, light sleep, and deep sleep, and visualizes the duration of each stage. By knowing what time you wake up and how much deep sleep you are getting, the device can help you create the optimal sleep rhythm for you. You can earn Sleep Coins based on your daily sleep score, quality, and sleep habits, and these can be exchanged for coupons and services. This is a new device and app that provides a new sleep experience through your daily sleep and turns sleep into value. https://www.zzz-land.com/shop/g/gBS501A1/
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