Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter referred to as "Brain Sleep") has developed and sold the "Brain Sleep Pillow," a pillow that helps your brain sleep. The "Tower Eleven Hotel," Asia's first hotel within a baseball stadium with a full view of the field, will open in March 2023 at ES CON FIELD HOKKAIDO. The "Tower Eleven Hotel," which advocates a diverse viewing experience, allows you to watch baseball from your guest room, balcony, private rooftop, hot spring sauna, and more. After the excitement, you can rest on the "Brain Sleep Pillow," providing a sleeping experience that allows you to release heat from your head and sleep all the way to your brain. Background In order to solve the sleep issues in Japan, where sleep time is the shortest among OECD member states, Brain Sleep collaborates with experts in sleep research, develops original products, and provides specialized sleep consulting to companies and clinics. Since its launch in May 2020, the cumulative sales of our main product, the "Brain Sleep Pillow," have exceeded 100,000 units. However, there are still limited opportunities and places to actually try it, so in order to allow more people to experience the high-quality sleep advocated by Brain Sleep, we have decided to install it in all rooms of the "Tower Eleven Hotel," an entertainment-based lifestyle hotel, cherishing its unique location. After guests have fully enjoyed the diverse spectating experiences advocated by the hotel, they will be able to experience a high-quality sleep experience through the "Brain Sleep Pillow." A comfortable sleeping environment is realized through unique concept rooms and the "Brain Sleep Pillow" Each guest room at Tower Eleven Hotel has a unique design concept inspired by baseball and stadiums, with themes such as Yu Darvish, Shohei Otani, and the Fighters, as well as the sports magazine Sports Graphic Number, the American fashion brand Baseballism, various collaborations with artists, interior design, artwork, and more. The Brain Sleep Pillow, made of a unique material with more than 90% air layers, keeps out heat and moisture while you sleep, allowing you to sleep comfortably. URL: https://www.hkdballpark.com/shops/12/ -What are the “golden 90 minutes” that determine the quality of your sleep? Brain Sleep calls the first 90 minutes of sleep, when you can get the deepest non-REM sleep, the "golden 90 minutes." During these 90 minutes, five physiological phenomena important to sleep, such as "resting the brain and body," "organizing and consolidating memories," "adjusting hormone balance," "boosting immunity," and "removing waste products from the brain," are particularly active. When it comes to getting sleep, it's not just "time" that's important, but also "quality." For Japanese people, who tend not to get enough sleep, getting a deeper, longer first 90 minutes of sleep can improve the quality of their sleep. ・Features of the Brain Sleep Pillow that cools the brain with an emphasis on the "golden 90 minutes" In addition to the "golden 90 minutes" during which the deepest non-REM sleep occurs, maintaining the proper temperature and humidity in the bed is also important for getting good quality sleep. The mattress is made of a unique material that is more than 90% air space, so it does not trap heat or humidity generated during sleep, creating a comfortable sleeping environment. Developed with the utmost care in both design and materials based on sleep medicine We provide you with a comfortable sleeping environment that is just right for you, and we use 100% renewable and sustainable materials. Designed with 3 layers x 7 gradation structure It has a logical structure with three types of fibers and different resins layered on top of each other: an "adjustment layer" that fits to the size and weight of your head, a "support layer" that firmly supports your head and neck, and a "base layer" that allows air to escape from underneath. The neck area is soft enough to sink in easily, while both ends are a little hard, so it fits firmly even when you sleep on your side and makes it easy to turn over in your sleep. <Product Details> Product name: Brain Sleep Pillow Price: 33,000 yen (tax included) Size: LOW, STANDARD, HIGH URL: https://www.zzz-land.com/shop/g/gBS050S1/ What is Tower Eleven Hotel? This is Asia's first hotel integrated with a baseball stadium that offers a full view of the field. All 12 guest rooms are numbered "11," a symbol of the diverse spectator experience. Each room has a unique design concept inspired by baseball and the baseball stadium. You can enjoy watching the game in comfort with your family, friends, or loved ones from the veranda, sofa, or rooftop of your room, and even on days when there are no games, you can enjoy a luxurious moment with a full view of the natural grass field. URL: https://www.hkdballpark.com/shops/12/
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