Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereafter "Brain Sleep") has newly developed the "BRAIN SLEEP FLOAT MATTRESS" (hereafter "Brain Sleep Float Mattress"), which pursues the ultimate relaxation posture. The mattress will be available for pre-order starting March 19 (Friday) as the third Makuake project. Following the pillow and comforter, which combine Brain Sleep's wisdom and carefully selected cutting-edge technology, we have finally developed a mattress that eliminates sleepless nights for Japanese people and provides the best possible sleep. Furthermore, until March 31 (Wednesday), Brain Sleep will be holding its first POP-UP store where all products can be tried out at b8ta Tokyo - Yurakucho, a pioneer in experience-based stores. Background of Brain Sleep Float Mattress Development 1st Project: September 2019 "Brain Sleep Pillow," a pillow for brain sleep. Achieved over 1600% of the target. 2nd Project: October 2020 "Brain Sleep Dome Comforter," a space for concentrating on sleep. Achieved over 1900% of the target. As the third bedding item developed by Brain Sleep, both the first and second projects received support far exceeding their targets. We have finally developed a mattress, which can be said to be the most important for sleep. In recent years, an increasing number of people have been struggling to sleep deeply due to diversified working styles, changes in lifestyle habits, and unprecedented stress from the COVID-19 pandemic. As a result, even if their bodies are rested, their brains remain fatigued and in a state of tension. In particular, those who spend all day working on computers in front of screens or constantly checking their smartphones whenever they have free time often wake up the next day with a vast amount of information still lingering in their brains. To wake up refreshed and clear-headed the next morning, it's crucial to fall asleep quickly as soon as you get into bed and achieve deep sleep that relaxes not only your body but also your brain, which led to the development of this mattress. What is the Brain Sleep Float Mattress? The Brain Sleep Float Mattress was developed under the supervision of Seiji Nishino, author of "Stanford's Best Sleep Method" and founder and chief research advisor of Brain Sleep. It incorporates two technologies for brain sleep: "ultimate relaxed posture" and "bed environment temperature control," resulting in a mattress that creates the best possible condition. Like the Brain Sleep Pillow, both the cover and the filling can be easily washed at home, and by focusing on sophisticated design and sustainable materials, you can enjoy a clean bedroom that is gentle on both the earth and your family. In addition, the sides that touch the bed or floor are designed to be firm, so it can be used on top of your current mattress or directly on flooring or tatami mats, and it is a trifold type that can be stored compactly. By using it in conjunction with the Brain Sleep Pillow and Brain Sleep Comforter, you can create the best possible sleep environment and achieve the best possible sleep. Two cutting-edge technologies that constitute the Brain Sleep Float Mattress "Neutral Posture" created by a three-dimensional structure Astronauts all agree: "Sleeping in space is more comfortable than on Earth." When a person assumes a natural posture in space, their shoulders naturally come inward and their legs lift, which is considered the least burdensome posture for the body. This posture is replicated by Brain Sleep's proprietary Float Technology. Its unique three-dimensional structure provides a floating-like rebound and optimal height tailored to the shoulders, hips, and legs, promoting the ultimate relaxed posture free from gravity. ・Elevating the legs improves circulation throughout the body With three layers of varying softness, it gently supports you as if floating, relieving leg weight and promoting circulation by elevating your legs higher than your heart. ・By elevating the shoulders, it supports a posture that makes natural breathing easier. It also adopts five gradations, similar to Brain Sleep, and by increasing the rebound from the center towards the shoulders, it removes the weight from the shoulders, thus supporting a posture that naturally facilitates breathing. ・High pressure dispersion performance reduces burden during sleep The highly elastic tubular material is interwoven three-dimensionally in various directions, allowing it to support the body from all angles and evenly distribute body pressure. It maintains a natural sleeping posture without placing strain on any part of the body. "Bed Temperature Control" for maintaining an optimal sleep environment ・Special material with overwhelming breathability that dissipates heat The Float Mattress uses our unique three-dimensional "Green Fiber" structure. By intertwining highly elastic fibers three-dimensionally to incorporate air, most of the product's volume consists of air. Air escapes between the fibers, preventing heat and humidity buildup and maintaining a comfortable temperature within the bedding. This creates a comfortable sleep environment where you can easily fall asleep right after getting into bed and sleep without worrying about cold or stuffiness. ・COVEROSS material chosen for ultimate comfort The cover features COVEROSS technology, incorporating the latest advancements for ultimate comfort, ensuring even better sleep. It is a sustainable material made from recycled polyester, offering excellent breathability and quick-drying properties. Product Name: BRAIN SLEEP FLOAT MATTRESS Planned retail price: *Pre-sale on Makuake Single 80,000 yen (excluding tax) Double 100,000 yen (excluding tax) Brain Sleep Float Mattress Makuake Pre-sale Details Pre-order start date: March 19, 2021 (Friday) 7:00 AM ~ Makuake Project URL: https://www.makuake.com/project/float-mattress/ What is "Makuake"? "Makuake" is a crowdfunding service for supporting new products and experiences, with the vision of "realizing a world where what should be created is created, what should be spread is spread, and what should remain, remains." It is utilized by businesses across Japan through collaborations with over 100 financial institutions, and also supports business expansion after project completion through partnerships with domestic and international distribution partners. https://www.makuake.com/ About the b8ta Tokyo - Yurakucho POP-UP store Brain Sleep, which primarily operates online, will be setting up a temporary POP-UP store from March 15 (Monday) to March 31 (Wednesday) to allow customers to physically touch and try out its products. At this POP-UP store, all Brain Sleep products, including the "Brain Sleep Pillow," can be tried out. Additionally, the "Brain Sleep Float Mattress," the third project to be launched on the crowdfunding site "Makuake" starting March 19 (Friday), will also be on display. This is the only place where you can actually try out the products listed on "Makuake." Event Overview Period: March 15 (Monday) to March 31 (Wednesday) Location: b8ta Tokyo - Yurakucho Address: Yurakucho Denki Bldg. 1F, 1-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006, b8ta Yurakucho Store Hours: 11:00 AM - 7:30 PM (Weekdays and Weekends) [b8ta Japan] https://b8ta.jp/ b8ta opened its first experiential store in Palo Alto, near San Francisco, in 2015. As a pioneer in Retail as a Service, it has led new solutions for approximately five years. Its mission is to "bring new discoveries to people through retail (Retail Designed for Discovery)." It makes listing products in physical stores as easy as placing online advertisements, providing consumers with a place to discover, experience, and purchase innovative products from around the world.
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