Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter referred to as "Brain Sleep") has developed the "BRAIN SLEEP COMFORTER PERFECT COOL" (hereinafter referred to as "Perfect Cool"), which provides the ultimate coolness and comfort from bedtime until morning, in preparation for the hot and humid summer season when it is difficult to sleep. Following the winter comforter "Perfect Warm," which achieved the highest total support purchase amount in the bedding category of Makuake, a support purchase service for new things and experiences, the Perfect Cool adopts space technology and is the ultimate summer comforter with an innovative four-layer perfect layer structure that has a strong cool touch to the skin and a sustained cool sensation. Reservations for Perfect Cool will begin on Makuake from 10:00 a.m. on Sunday, March 19, 2023. Development Background According to the Japan Meteorological Agency, the average temperature nationwide in the summer of 2022 (June to August) was significantly higher, the second highest since statistics began in 1898. In addition, it was an extremely harsh summer nationwide, with a request for power saving being issued for the first time in seven years. According to the Fire and Disaster Management Agency, the cumulative number of people transported by ambulance due to heatstroke nationwide from May to September 2022 was approximately 70,000, the third highest number of people transported since the survey began. It is said that about 40% of heatstroke cases occur at night or while sleeping, so caution and measures are also required while sleeping. During the sleepless summer nights that occur from the rainy plum season to the heatwaves, many problems arise, not only due to the weather but also the risk of dust mites due to humidity, high electricity bills for air conditioners, cold air from air conditioners, and temperature differences. In addition, major electric power companies are scheduled to further increase electricity bills from April to June this year, and the worries and challenges of sleeping in the summer are increasing year by year. To address these issues, we have developed the ultimate long-lasting cooling duvet that provides a lasting cooling sensation. Source: Japan Meteorological Agency ( https://www.jma.go.jp/jma/press/2209/01d/temp_JJA.html ), Fire and Disaster Management Agency ( https://www.fdma.go.jp/disaster/heatstroke/items/r4/heatstroke_geppou_202205-09.pdf ) Features of BRAIN SLEEP COMFORTER PERFECT COOL The ultimate coldness that lasts. Space technology is used to provide the ultimate coldness that lasts, not just for a moment. An innovative duvet that provides even greater comfort and cleanliness When covered with Perfect Cool, the surface temperature of the body dropped from 34.4℃ (same as the outside temperature on a hot day) to a comfortable 20.9℃. It was proven that covering yourself with a blanket is cooler and more comfortable than not covering yourself with one. *The sample is placed on a hot plate that represents human body temperature, and then the surface temperature is measured when it is moved onto an insulating material. TECHNOLOGY 1. PERFECT COOL The ultimate in long-lasting coolness Developed from yarn and fabric in pursuit of the ultimate cooling sensation. A material can be labeled as cooling to the touch with a q-max value of 0.2W/cm2 or higher, but Perfect Cool has a q-max value of 0.524W/cm2, which is approximately 260% of the standard value for cooling to the touch, achieving the ultimate cooling sensation. *The q-max value is the "contact cooling value (W/cm2)" and is a value used to express and judge the contact cooling sensation of a product. A material can be labeled as contact cooling material when it is above the standard value of 0.2, and the higher the value, the higher the cooling sensation. *Perfect Cool's q-max value of 0.524 is divided by the standard value of cool to the touch of 0.2 to get a calculation of approximately 260%. Space technology PCM used for long-lasting cool sensation The fibers of the comforter contain microencapsulated PCM, an innovative cooling technology developed for space suits. With ordinary cooling bedding, the cooling effect is lost when the absorbed heat becomes saturated. With Perfect Cool, when the comforter separates from the body due to tossing and turning during sleep, the cooling technology is restored and the cooling effect is sustained. *PCM: abbreviation for phase change material 2. PERFECT COMFORT Comfortable even during the hot and humid rainy season Cool and smooth to the touch, comfortable against the skin, and non-humid for a comfortable sleep The special microfiber used for the fabric makes it smooth, soft and extremely comfortable. In addition, the entire duvet absorbs and releases moisture, allowing you to sleep in a dry sleeping environment even during humid seasons. 3. PERFECT CLEAN No need for a cover, so it stays clean and comfortable Because the futon uses hydrophilic filling, the inside of the futon can be thoroughly cleaned, eliminating the need to worry about dirt or dust mites inside. schedule Advance reservations start on Makuake from 10:00 on Sunday, March 19, 2023 URL: https://www.zzz-land.com/shop/pages/makuake_comforter_perfectcool.aspx *Super early bird discounts up to 35% off. The sales start time and detailed product information will be distributed via Brain Sleep's LINE. Click here to register as a LINE friend URL: https://lin.ee/NUyIuC2 BRAIN SLEEP COMFORTER PERFECT COOL Product Details Product name: BRAIN SLEEP COMFORTER PERFECT COOL Regular price: Single 24,200 yen (tax included), Semi-double 29,700 yen (tax included), Double 35,200 yen (tax included) Size: Single 150X210 cm, Semi-double 170X210 cm, Double 190X210 cm Weight: Single approx. 1,450g, Semi-double approx. 1,650g, Double approx. 1,840g Color: Ice Blue/Silver Gray material: [Side fabric] Dry fabric: 100% polyester Cool fabric: Composite fiber (polyethylene/nylon) 46% Nylon 44% Polyurethane 10% [Filling] Hydrophilic filling: 100% polyester PCM layer: 60% rayon, 40% polyethylene Reservations are also now open for mattress protectors and pillow covers that offer the ultimate cooling sensation. Product name: BRAIN SLEEP MATTRESS PROTECTOR PERFECT COOL Regular price: Single 14,300 yen (tax included), Semi-double 17,600 yen (tax included), Double 20,900 yen (tax included) Size: Single W100XL205XH33cm approx. 1,180g, Semi-double W120XL205XH33cm approx. 1,340g, Double W140XL205XH33㎝ Approx. 1,500g material: Fabric: Composite fiber (polyethylene/nylon) 46% Nylon 44% Polyurethane 10% [Filling] 60% rayon, 40% polyethylene Product name: BRAIN SLEEP PILLOW COVER PERFECT COOL General sales price: 5,500 yen (tax included) Size: W70XL46cm (compatible with Brain Sleep Pillow LOW and STANDARD sizes) Outer fabric: Composite fiber (polyethylene/nylon) 46% Nylon 44% Polyurethane 10% Lining: 100% polyester
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