Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") is pleased to announce that cumulative sales of its "Brain Sleep Pillow," a pillow designed for brain rest, which it developed and sells, have surpassed 100,000 units*. While we have received numerous reviews from customers who purchased the "Brain Sleep Pillow" – Brain Sleep's flagship product – through our official e-commerce site, "Brain Sleep Store," the most common feedback was "The perfect fit I've been searching for!!" Brain Sleep is committed to continuing to deliver the "Brain Sleep Pillow" to a wide range of people suffering from sleep difficulties, with the goal of solving the sleep debt issue in Japan. Furthermore, to express our gratitude for exceeding 100,000 cumulative sales, we will be running a "Special Thanks Campaign" on our official e-commerce site, the Brain Sleep Store, from January 18 (Wednesday) to January 31 (Tuesday), 2023. During this campaign, customers will receive up to 3,300 yen worth of points. *This cumulative total includes sales from our official e-commerce site and other e-commerce shopping malls that sell our products since its launch in May 2020. "Brain Sleep Pillow" Customer Experience Reviews *Number of eligible reviews: 934 To commemorate surpassing 100,000 cumulative sales, we compiled experience reviews from customers who purchased the "Brain Sleep Pillow" from the Brain Sleep Store, categorized them, and presented them in a ranking format. The most common reviews highlighted the excellent fit, a key feature of the "Brain Sleep Pillow," which is designed with a 3-layer x 7-gradation structure based on sleep medicine. Many reviews also stated that "it's easy to sleep because my head doesn't sink, as my neck follows the pillow even when I toss and turn." Additionally, many users were observed to track their sleep using sleep tracking apps, and there were experience reviews reporting improved sleep quality, such as "the depth of the first non-REM sleep after falling asleep seems to be consistently deep every day." Brain Sleep is very pleased with these results, which show that users are experiencing the "breathability" and "fit" of the pillow. As a product designed to improve the sleep quality of modern individuals who tend to not get enough sleep, we will continue to make the "Brain Sleep Pillow" available to more people suffering from sleep debt, thereby promoting the improvement of sleep issues in Japan. Special Thanks Campaign Purchasers of any Brain Sleep Pillow product (excluding the Brain Sleep Pillow Stretch) will receive 10 times the points (up to 3,300 yen). In addition, they will receive a Brain Sleep Golden Sleep Pillow Mist Deep Forest Night 15ml as a gift. Period: January 18, 2023 (Wednesday) 10:00 AM to January 31, 2023 (Tuesday) 9:59 AM 대상 상품: Brain Sleep Pillow, Brain Sleep Pillow Silent, Brain Sleep Pillow Neck Fit, Brain Sleep Pillow for Kids, Brain Sleep Pillow Portable, NOMIN BODY PILLOW URL: https://www.zzz-land.com/shop/pages/pillow_cp.aspx What is the "Golden 90 Minutes" that determines sleep quality? Brain Sleep refers to the period of approximately 90 minutes immediately after falling asleep, when the deepest non-REM sleep occurs, as the "Golden 90 Minutes." During these 90 minutes, five important physiological phenomena for sleep are particularly active: "brain and body rest," "memory organization and consolidation," "hormone balance adjustment," "immune system boost," and "removal of brain waste products." What is important in getting sleep is not just the "duration, but also the quality." For Japanese people, who tend not to get enough sleep, taking deep and slightly longer sleep during the first 90 minutes of sleep can lead to an improvement in sleep quality. The proportion of S3, the deepest stage of non-REM sleep, significantly increased during the Golden 90 Minutes compared to general functional pillows. Release URL: https://prtimes.jp/main/html/rd/p/000000146.000046684.html Features of the Brain Sleep Pillow, which cools the brain with an emphasis on the "Golden 90 Minutes" In addition to the "Golden 90 Minutes," the period when the deepest non-REM sleep occurs, it is also important to maintain appropriate temperature and humidity within the bedding to achieve quality sleep. Made from unique materials and composed of over 90% air layers, it prevents heat and humidity from accumulating during sleep, creating a comfortable sleep environment. Designed with meticulous attention to both material and construction, based on sleep medicine Provides your optimal sleep environment, using 100% recyclable, sustainable materials. 3-layer x 7-gradation structure design The pillow has a rational structure, consisting of an "adjust layer" that conforms to the size and weight of your head, a "support layer" that firmly supports your head and neck, and a "base layer" that allows air to escape from below. These three layers vary in fiber thickness and density. The neck area is soft and easy to sink into, while both ends are slightly firmer, providing a good fit even when sleeping on your side and making it easy to turn over. Washable for hygiene It is said that humans sweat about one cup (approx. 200ml) while sleeping. Since over 90% of the pillow consists of air layers, it boasts excellent breathability, preventing moisture buildup and promoting hygiene. Furthermore, not only is the cover washable, but the inner material can also be rinsed with water and dries quickly, ensuring it stays clean at all times. Product Name: Brain Sleep Pillow Price: 33,000 yen (tax included) Sizes: LOW, STANDARD, HIGH URL: https://brain-sleep.com/products/pillow
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