Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereafter "Brain Sleep") launched "NewsPicks Creations," a co-creation product development support service by users and companies of the social economic media "NewsPicks," and "SLEEP LAB.com," a co-creation community specializing in sleep, in October 2020. Through "SLEEP LAB.com," in collaboration with Triple S Entertainment Inc. (Head office: Yokohama City, Kanagawa Prefecture; Representative Director: Jun Shibasaki), "BRAIN SLEEP MUSIC" was born, producing sleep-inducing music inspired by scenes that everyone can relate to as making them sleepy. The music album "BRAIN SLEEP MUSIC: The Ultimate Sleep Inducer - Guitar, Piano, and ASMR" has been released worldwide through over 30 distribution services. *1: A pleasant or tingly sensation in the brain that a person feels in response to auditory or visual stimulation. Sleep-inducing music inspired by scenes that make everyone sleepy, born through co-creation Through "SLEEP LAB.com," a co-creation community specializing in sleep, we gathered "scenes that make everyone sleepy" conceived by community members and created music that embodies these scenes. The result is the ultimate sleep-inducing album, featuring 44 new "SLEEP MUSIC" tracks linked to these sleep-inducing scenarios. ■ Examples of scenes that make everyone sleepy ・When putting a baby to sleep ・Working after a meal ・When rocking on a train ・During a university or seminar lecture Collaboration with healing music professionals This album was produced in collaboration with "DJ Relax BGM," a creator who continuously releases sound sources in the field of healing music and garners over 4 million plays per month. Furthermore, following the theory advocated by Nishino, author of "Stanford's Best Sleep" and founder of Brain Sleep, which states that "taking a bath 90 minutes before sleep improves sleep quality," the album includes 44 songs (approximately 90 minutes in total), each around two minutes long. The BPM*2 of the sound sources is designed to gradually decrease from the first track to the 44th, matching the heart rate before falling asleep. DJ Relax BGM Profile A creator who provides BGM for sleep, cafes, and other genres, boasting one of the largest collections in Japan. They create relaxed and stylish atmospheres in rooms and shops through BGM. Currently, they have successfully released 77 albums. *2: Beats Per Minute: A unit of tempo. The number of beats per minute. "BRAIN SLEEP MUSIC: The Ultimate Sleep Inducer - Guitar, Piano, and ASMR" Overview Album Title: BRAIN SLEEP MUSIC: The Ultimate Sleep Inducer - Guitar, Piano, and ASMR Distribution: Via over 30 distribution services, including subscription services like Apple Music, Spotify, LINEMUSIC, and Amazon Music, and download services like iTunes and Recochoku. Number of songs for worldwide distribution: 44 songs (approximately 90 minutes in total) URL: https://linkco.re/BAAaAvC1?utm_source=rls_pub&utm_medium=bs&utm_campaign=cds Comment from Mr. Naoki Fujihira, Community Manager of "SLEEP LAB.com" What kind of music truly makes you sleepy? We wanted to create new "SLEEP MUSIC" that had never existed before. With that in mind, we co-created new SLEEP MUSIC through discussions with community members who are highly conscious of sleep. This music evokes a sense of nostalgia, and before you know it, you're asleep. Please experience this supreme moment created by "co-creation x sleep medicine x music." Co-creation community "SLEEP LAB.com" A co-creation community established by Brain Sleep, which possesses cutting-edge knowledge based on sleep medicine, and "NewsPicks Creations," which brings together highly engaged members from NewsPicks users, with the aim of creating new products and services for companies. Within the community, the goal is for corporate partners considering new added value in sleep and NewsPicks users to collaboratively create new value in a one-stop manner across all phases of new product development, from idea generation to concept acceptance verification, test marketing, and promotion. Triple S Entertainment Inc. Representative Director: Jun Shibasaki Location: 511-3 Dana-cho, Tsuzuki-ku, Yokohama City, Kanagawa Prefecture Business Activities: Music production, original music master production, video production, artist management, copyright and publishing rights management URL: https://sss-enter.com/
Log in
