Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "Brain Sleep") will begin accepting reservations for the "BRAINBOW Kids Pillow" on Wednesday, June 16. This pillow incorporates Brain Sleep's wisdom and cutting-edge technology, carefully selected and integrated to create bedding that ensures optimal sleep for children by controlling their core body temperature during sleep. The Story Behind BRAINBOW Similar to adults, Japanese children are reported to have the shortest sleep duration in the world, with a difference of over 1.5 hours compared to New Zealand, which ranks first. Particularly, sleep during early childhood significantly impacts brain development, and research indicates that children with shorter sleep durations tend to have smaller brains (hippocampus) compared to those with longer sleep durations. Brain Sleep considers children's sleep deprivation to be one of Japan's critical sleep issues and decided to create a brand to support its resolution. *1: Jodi A Mindell, Avi Sadeh, Benjamin Wiegand, Ti Hwei How, Daniel Y T Goh. Cross-cultural Differences in Infant and Toddler Sleep. Sleep Medicine 11 (2010) 274-280 *2: Y.Taki et al. Sleep duration during weekdays affects hippocampal gray matter volume in healthy children. Neurolmage 60 (2012) 471-475 BRAINBOW Kids Pillow This is the main item of "BRAINBOW," a brand dedicated to nurturing children's brains. Made from the same material as the Brain Sleep Pillow, it offers exceptional breathability that releases heat and sweat during sleep through the "pumping" effect (the pillow breathing) created by tossing and turning. It can be easily washed with a shower, making it resistant to dust mites and mold, ensuring hygiene, and is made from 100% recyclable, sustainable materials. ＜Product Overview＞ Product Name: BRAINBOW Kids Pillow + Cover Price: 22,000 yen (tax included) Recommended Age: 3 to 12 years old (Height 90-140cm) ＜Design Features＞ 1. Shape that allows heat release from the back and shoulders Ultra-breathable mesh structure cools the head comfortably It dissipates heat from the head more effectively than any other material, cooling down heads that have become warm from daytime activities. By structuring the 3D knitted yarn into a mesh, breathability is enhanced. The "pumping" effect (the pillow breathing) created by tossing and turning releases heat and sweat during sleep. This design is perfect for children who sweat a lot and struggle with temperature regulation, and it also features holes for inserting cooling gel. 2. Gradient design that supports the cervical spine while allowing the head to sink firmly Fits growing children's body shapes The design allows the head to sink softly and firmly, fitting the changing body shape during growth. If the pillow loses its resilience, you can restore its fluffiness by simply removing the cover and pouring hot water over 45 degrees Celsius. 3. Clean and Sustainable Materials that are resistant to dust mites and mold, suitable for allergy prevention While most pillow materials cannot suppress the growth of dust mites and mold due to high temperature and humidity, BRAINBOW Kids Pillow uses materials that are resistant to dust mites and mold, allowing it to maintain a clean state for a long period.
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