BRAIN SLEEP ALL IN ONE, a new sleep gear for minimalist living that includes a mattress, pillow, and comforter and is developed and sold by Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter referred to as "Brain Sleep"), has won the Good Design Award for 2022. In addition, a limited edition of the product in collaboration with JORNAL STANDARD, an apparel brand operated by Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Shigeru Sugimura; hereinafter referred to as "Baycrews"), will be available for pre-order from Sunday, October 9th on Makuake, a support purchase service for new products and experiences. "BRAIN SLEEP ALL IN ONE" 2022 Good Design Award Jury Evaluation Aiming to develop a product that is somewhere between a sleeping bag, bedding, and a bed, this product combines the comfort of a mattress with a compact size that allows it to be easily folded up. It is easy to store and carry, and as a result, the product's uses are greatly expanded, such as when camping, sleeping in a car, in the event of a disaster, when guests come over, during breaks in the office, etc. In addition, even if used by an unspecified number of people, it can be washed completely, so it can be kept clean. ▼Award page https://www.g-mark.org/award/describe/53322?token=hGnJAKed83 *2022 Good Design Award results: 5,715 entries were judged, 1,560 awards were received (1,099 award-winning companies) (Source: Good Design Award official website) "BRAIN SLEEP ALL IN ONE" Product Features No more bulky, heavy bedding! Ultra-compact design yet still provides the ultimate sleeping comfort The mattress and pillow can be easily folded with one hand, and the sleeping bag-style comforter can be folded up into a compact size. The mattress and pillow have handles for easy carrying. The mattress and pillow are made of the same ultra-breathable material that dissipates heat as the Brain Sleep brand, so you can sleep soundly until the morning without letting your core body temperature build up. The pillow is just the right softness so you don't sink in too much, and the mattress has excellent body pressure dispersion and high resilience properties, so it supports your whole body while you sleep. The sleeping bag type comforter can be used in two ways: by closing the zipper, it becomes a sleeping bag, and by opening the zipper, it becomes a comforter. The design allows the feet to open, so the temperature inside the bed can be adjusted, making it suitable for any temperature environment. The inside, which comes into direct contact with the skin, is made of 100% cotton, which is soft to the touch, breathable, sweat-absorbent, and moisture-wicking. Ease of use with attention to detail Sleeping bag type quilt with double zipper and inside pocket You can open and close the zipper from the inside while you are inside the sleeping bag. There is a pocket inside the sleeping bag for storing valuables. <Mattress> Anti-snag Velcro and smartphone storage pocket The Velcro strap that secures the mattress is double-layered, so when you unfold the mattress, you can fold the Velcro in half to prevent it from getting caught on the comforter or carpet. When you lift the pillow, there is a pocket where you can store your smartphone while it is still charging, so you don't have to worry about it moving around while you sleep. <Sleeping bag type quilt, mattress> Can be connected together to make a larger size Two mattresses can be used together to make a double size mattress, and the sleeping bag-style comforter can be zipped together to be used as a large sleeping bag. Product Details Product name: BRAIN SLEEP ALL IN ONE URL: https://www.zzz-land.com/shop/g/gBS722S1/ Regular price: 66,000 yen (tax included) (mattress, pillow, and comforter set) Size: Mattress width 700mm x length 1960mm x thickness 40mm (700 x 640 x 180mm when stored) Pillow: Width 700mm x Depth 300mm x Thickness 90mm Duvet: Width 800mm (Width when zipper is fully open: 1600mm) x Length 1980mm A special project will be held to commemorate the Good Design Award! To commemorate the Good Design Award, we will be running a special promotion where you can purchase BRAIN SLEEP ALL IN ONE at 5% off for a limited time. Regular price: 66,000 yen (tax included) ⇒ 62,700 yen (tax included) Period: October 7th (Friday) 14:00 ~ October 13th (Thursday) 8:59 Purchase page URL: https://www.zzz-land.com/shop/g/gBS722S1/ JOURNAL STANDARD EDITION Advance reservations start on Makuake from Sunday, October 9th Advance reservations for the ALL IN ONE JOURNAL STANDARD EDITION, a collaboration with JOURNAL STANDARD, will begin on Sunday, October 9th on Makuake. During the project period, the product will be on display at the JOURNAL STANDARD FURNITURE Shibuya store so that customers can actually try it out. A mix of ALL IN ONE functionality and the essence of JOURNAL STANDARD. In an era where everyone is searching for new ways to live their lives, ALL IN ONE, which can be carried anywhere and used in a variety of situations, has teamed up with JOURMAL STANDARD to update it to an outdoor-like design that matches new lifestyles. schedule Advance reservations will begin on Makuake at 10:00 AM on Sunday, October 9, 2022. Teaser site URL: https://www.zzz-land.com/shop/pages/makuake_allinone_js.aspx *Super early bird discounts up to 30% off Detailed product information will be distributed via Brain Sleep's LINE. Click here to register as a LINE friend URL: https://lin.ee/NUyIuC2 Product Details Product name: BRAIN SLEEP ALL IN ONE JOURNAL STANDARD EDITION Regular price: 77,000 yen (tax included) (mattress, pillow and comforter set) size: Pillow: Width 700mm x Depth 300mm x Thickness 90mm Mattress: Width 700mm x Length 1960mm x Thickness 40mm (700x640x180mm when stored) Comforter: Width 800mm (Width 1600mm when zipper is fully open) x Length 1980mm What is the Good Design Award? Founded in 1957, it is Japan's only comprehensive design evaluation and recommendation system. Many companies and designers from Japan and abroad participate in this movement to enhance industry and lifestyles through design. More than 50,000 awards have been awarded to date, and the "G Mark," the symbol of the award, is widely known as a symbol of good design. *Good Design Award : https://www.g-mark.org/ What is JOURNAL STANDARD? A unique selection of basic and standard items, including original products and products collected from Japan and overseas, mixed with trendy brands. A brand that always proposes global products and information that are not bound by categories. URL: https://journal-standard.jp/ Exhibition locations JOURNAL STANDARD FURNITURE Shibuya store Address: B1F, 1F, 2F, G Building Shibuya 01, 1-20-13 Jinnan, Shibuya-ku, Tokyo Phone number: 03-5728-5355 Business hours: Weekdays 11:00-20:00 / Saturdays and Sundays 11:00-19:00 Closed: Open all year round
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