Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter referred to as "Brain Sleep") will launch the "BRAIN SLEEP CLOCK," a sleep device that designs sleep rhythms with , which was previously available for pre-order through Makuake, a crowdfunding service operated by Makuake, on October 5 (Wednesday) at the "Brain Sleep Store," an e-commerce site specializing in sleep goods operated by Brain Sleep. Background of Development The average sleep duration for Japanese people is 6 hours and 27 minutes, the shortest among OECD member countries. Recent surveys by the Ministry of Health, Labour and Welfare report that 40% of the Japanese population sleeps less than 6 hours. With the 24-hour society, morning starts with reduced sleep, leading to a lack of rhythm in daytime and nighttime activities, which in turn leads to late nights. Light stimulation from smartphones and LEDs, and irregular eating habits are considered causes of circadian rhythm misalignment. Disruptions in the circadian rhythm can lead to various problems such as difficulty falling asleep, waking up in the middle of the night, feeling sluggish even after sleeping, stress from insomnia, and difficulty waking up in the morning. In addition, the human circadian rhythm is said to be approximately 24.2 hours, creating a daily deviation of about 0.2 hours from the Earth's rotation cycle. Humans are naturally equipped with the ability to reset their daily circadian rhythm by being exposed to sunlight every morning. The BRAIN SLEEP CLOCK is a new sleep device that acts on sight, smell, and hearing to help regulate sleep and wakefulness rhythms, maximizing the natural functions humans possess. It was developed to provide the best sleep environment and natural awakening for those who suffer from sleep problems caused by circadian rhythm disturbances. Joint development was realized due to a shared desire to solve the increasing sleep debt of Japanese people! By combining Brain Sleep's sleep medicine and cado's air-designing technology and design, we were able to develop a new device that creates an unprecedentedly high-quality sleep environment. Design conscious of appearance that acts on the five senses Eliminating as many appliance elements as possible, such as transparent and soft textures, operation buttons, and power indicator lights, we pursued a form that harmonizes with the environment and stays close to people. The shape, which reproduces natural light, envelops the air with soft light and sound. cado's technology, which boasts the world's number one performance in air purifiers cado's unique piezo method is applied to the aroma atomization system. This achieves overwhelming quietness that does not disturb sleep and high aroma diffusion. *The piezo method uses a piezoelectric element that deforms when voltage is applied. Product Features 1. Falling asleep Warm colors x 1/f fluctuation create a relaxing space suitable for sleep It starts operating 20 minutes before the set bedtime, and the light gradually fades out by bedtime, allowing for natural sleep. The relaxing aroma of true lavender gently spreads The aroma, specially blended for sleep, gently fills the space for 20 minutes until bedtime, allowing you to relax and fall asleep. Healing sounds lead to peaceful sleep Similar to light, sound also incorporates 1/f fluctuation, using natural sounds such as rain, bonfire, and waves. You can choose from multiple songs according to your preference and situation. This is a sleep-specific sound developed with avex (Avex Creator Agency Inc.). ■Improved sleep quality As a result of surveying subjective sleep quality when using this product, 20% of respondents reported improved sleep quality by creating an environment conducive to falling asleep, and 16% reported falling asleep more easily. 2. Waking up ■Uses a window alarm that wakes you up during light sleep. To start awakening for optimal sleep, "improving wakefulness" is crucial. In the early morning, REM sleep periods lengthen, and the transition between non-REM and REM occurs at intervals of approximately 20 minutes. During REM sleep, it is easier to wake up, so even small noises can trigger awakening. This product gradually approaches with light, scent, and sound starting 20 minutes before the set wake-up time, creating an awakening at the most opportune moment. Reproduces gradually brightening sunlight, gently waking up the brain Reproduces the sunlight rising with gradually changing hues from sunrise. Supports natural awakening as if waking up to the morning sun. Rosemary 1.8 cineole aroma that supports blood circulation awakens the body The fresh and invigorating aroma specifically blended for waking up positively revitalizes the mind and body. Grand and lively sounds pleasantly stimulate hearing, leading to a refreshing awakening We offer a selection of refreshing sounds with nature themes, such as bird songs and ocean waves, to lead you to a crisp awakening. ■Morning awakening improved After using this product, morning awakenings and stress upon waking improved by approximately 20%. Since you can wake up at the easiest time in your sleep cycle, you can wake up efficiently. ■Impact of improved sleep quality on daytime performance Improved sleep quality led to improvements in daytime performance, reduced sleepiness, and fatigue, all by over 10%. 3. Daytime Equipped with two modes to support daytime refreshment Short daytime naps increase productivity. Maximizes the effects of napping. Comfortably supports yoga and meditation. Constant operate for 30 minutes, creating a space to release stress and anxiety. 4. Customize the rhythm of freely with the app Simple and intuitive interface. Easily customize modes. Set sleep and wake times easily with the time wheel. The intensity of can be adjusted or turned off according to preferences or room size. Time settings can be adjusted for weekdays and holidays to match your lifestyle, and Power Nap Mode and Meditation Mode can also be customized to your preference. Product Details ■Product Name: BRAIN SLEEP CLOCK Retail Price: 44,000 yen (tax included) URL: https://www.zzz-land.com/shop/g/gBS962S1/ Specifications: Approximately 109mm diameter x 209mm height DC 5V 3A Instruction manual (warranty), USB cable, USB power adapter ■Product Name: BRAIN SLEEP AROMA for CLOCK Scent: SLEEP, AWAKE Retail Price: 3,850 yen each (tax included) Main ingredients: Sweet Orange, Roman Chamomile, True Lavender, Spruce Black, others Lemon, Rosemary 1.8 Cineole, Petitgrain, Laurel, others Volume: 20mL each (Replacement目安: Approximately 3 months with maximum spray, approximately 1 year with minimum spray.) Supported application OS: Version 5.0 or higher 9.0 or higher ※1 "Android" is a trademark of Google LLC. ※2 "iPhone" is used under license from Aiphone Co., Ltd. Retailers Tsutaya Electrics Futako Tamagawa Store From October 5 (Wednesday) 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094, Futako Tamagawa Rise S.C. Terrace Market TEL: 03-5491-8550 Business hours: 9:30 AM to 9:00 PM (1F and 2F home appliance section) URL: https://store.tsite.jp/futakotamagawa/ Bic Camera Nihonbashi Mitsukoshi Store From October 7 (Friday) 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-8001, Nihonbashi Mitsukoshi Main Store New Wing 6th & 7th Floor TEL: 03-5542-1111 Business hours: 10:00 AM to 7:00 PM (Subject to Nihonbashi Mitsukoshi's business hours) URL: https://www.biccamera.com/bc/i/shop/shoplist/shop128.jsp Bic Camera Chiba Ekimae Store From November 1 (Tuesday) 2-1 Fujimi, Chuo-ku, Chiba City, Chiba Prefecture 260-0015 URL: https://www.biccamera.co.jp/shoplist/comingsoon.html *As it is a new store, the phone number and business hours have not been publicly announced at this time. Please check the official website for details. cado representative comment In modern society, where many people suffer from sleep problems, the importance of sleep tech is increasing year by year. This time, through the collaboration of Brain Sleep, which possesses sleep know-how based on sleep research, and cado, which specializes in products that create beautiful "air" and comfortable "ambiance," we were able to create an unprecedented new sleep device. We will continue to create attractive sleep devices through co-creation. cado Corporation A brand that creates beautiful "air" and a comfortable "atmosphere" under the concept of "We design for atmosphere." URL: https://cado.com/ Avex Creator Agency Inc. A creator agency established to empower diverse creators and creativity emerging from new platforms, technologies, and movements, and to create IP that is timely and diverse across real and virtual spaces. URL: https://avexcreatoragency.com/
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