Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kosuke Michibata; hereinafter referred to as "Brain Sleep") today launched its first sleep tech product, the "Brain Sleep Coin," a sleep measurement wearable device that works with a smartphone application. High-performance analysis using an algorithm developed in-house based on sleep medicine and detailed measurement items allow personalized sleep issues to be extracted and efficiently improved. In addition, points (coins) can be accumulated according to sleep quality and sleeping habits, and the "Sleep Coin" function allows the accumulated coins to be used for products and services, turning daily sleep into new value. Increasing need to visualize lifestyle habits It is said that sleep takes up one-third of our lives. However, according to a 2018 OECD survey, the average sleep time for Japanese people is 7 hours and 22 minutes, the shortest among all OECD member states in the world. And while the quality of sleep is important, few people know their own sleep status, such as "what sleeping position have you been sleeping in until now" or "how much do you snore?", and not many people have correct knowledge about sleep, such as "what kind of futon is appropriate for this season." While the need to visualize and improve one's lifestyle habits, such as personal training, is growing, visualization and personalization of sleep has not progressed. Now that attention is being paid to sleep, knowing one's own sleep status, managing and improving the optimal sleep for oneself will be the next trend in healthcare. This time, by implementing a precise measurement function based on sleep medicine, we have achieved the measurement of detailed sleep quality that could not be measured with existing apps. In addition, Brain Sleep Coin is a service that turns daily sleep into new value, exchanges accumulated coins for products and services, and creates an ecosystem that can further improve the quality of sleep. Brain Sleep Coin Features <Sleep Analysis> 1. More advanced sleep analysis than ever before We have applied technology used in sleep research and incorporated our own algorithm based on sleep medicine. From the body movement information acquired by the device, we analyze the sleeping posture for deep sleep and the sleeping posture for snoring, and support you in finding the bedding that suits you. In addition, from the sensed temperature information, we analyze whether the futon is appropriate for the current season. Detects sound with the app and body movement and temperature with the device, respectively, to obtain more accurate information. It distinguishes between snoring and environmental sounds, identifies problems with the sleep environment and snoring problems, and visualizes sleep information that could not be seen with previous sleep measurement devices. In addition, previous sleep measurement devices had various issues such as sleep analysis only with a smartphone, discomfort when wearing a watch or ring while sleeping due to touching the skin, difficulty in wearing the device on children, and motivation to continue, but Brain Sleep Coin solves all of these issues and problems of existing apps and devices. By using Brain Sleep Coin, you can now learn about your sleeping posture and bed temperature, which were difficult to measure with previous sleep apps. In addition, with Nippon Telegraph and Telephone East Corporation as our innovation partner, we will continue to work on updating our sleep analysis and other features. In particular, we will continue to conduct joint research with the Takadama Laboratory at the University of Electro-Communications to refine sleep stage determination using body movement. [Comparison table of measurement items with other companies] <Improve your sleep> 2. Supports pleasant awakening and falling asleep Brain Sleep, a company that studies the science of the brain and sleep, provides original music to help you fall asleep and wake up comfortably. In the morning, it reads the lightest time of your sleep and wakes you up at a comfortable time. <Sleep turns into value> 3. Collect coins every time you sleep! Sleep Coins are earned based on your daily sleep score, quality, and sleep habits, and can be exchanged for coupons and services. This new wearable device provides a new sleep experience through your daily sleep, turning sleep into value. Currently, you can use the coins you have earned at Brain Sleep Store, Brain Sleep Conditioning Studio, and Smart Brain Checkup. Partners and places to use the coins will be updated from time to time. ・Brain Sleep Conditioning Studio URL: https://brain-sleep.com/contact/conditioning_studio/ This is an acupuncture and massage clinic that offers medical massage treatments based on the concept of "sleeping and regulating the mind and body". We use a method that combines sleep medicine and oriental medicine, and treatments using massage, acupuncture, and moxibustion are performed by nationally qualified therapists who have studied physiology and the human body. ・Smart Brain Check-up URL: https://smartdock.jp/ At Smart Brain Checkup, we aim to reduce the time and cost involved in testing as much as possible, and to create a society where anyone can easily take preventive care. We perform head MRI, MRA, and neck MRA tests to check for asymptomatic abnormalities such as cerebral aneurysms, which are a risk of cerebral blood vessels bursting, cerebral infarctions, which are caused by blood vessels becoming clogged in the brain, and brain tumors. ■ Product details Product name: Brain Sleep Coin Regular price: 8,800 yen (tax included) Compatible with iOS and Android iOS13 and later versions Android 10 and later versions ■Innovation Partner Nippon Telegraph and Telephone East Corporation ( https://www.ntt-east.co.jp/ ) Role: Brain Sleep Coin development and sales support Head office location: NTT East Japan Head Office Building, 3-19-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: July 1999 Representative: Naoki Shibuya, President and CEO Business Overview: Aiming to "realize a local community that can achieve sustainable growth," we will not only provide high-value-added services that utilize ICT, but also expand our business domain into non-communications fields in light of the diversification of local issues, thereby responding to the needs of local residents. ■Joint research partners Takadama Laboratory, Department of Informatics, Graduate School of Information Science and Engineering, University of Electro-Communications ( http://www.cas.lab.uec.ac.jp/ ) Role: Joint research to develop an algorithm for determining sleep stages using body movement Location: 1-5-1 Chofu-ga-oka, Chofu City, Tokyo Researcher: Professor Keiki Takada The brand logo and store have been redesigned. We have recently redesigned our brand logo and changed our store name to "Brain Sleep Store." Brain Sleep is a sleep innovation company that develops original products and provides services that utilize sleep medicine and IT technology, with the purpose of "awakening people's potential with sleep medicine that puts the brain to sleep and advanced technology." To embody Brain Sleep's purpose of "sleep and awakening that puts the brain to sleep," the A in BRAIN is likened to an eye, expressing the existence of the awakening of people's potential within Brain Sleep (= brain sleep).
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