Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kosuke Michibata; hereinafter referred to as "Brain Sleep") will launch the "Sleep Co-creation" project, a new product development support program with a sleep theme, in collaboration with Makuake Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryotaro Nakayama; hereinafter referred to as "Makuake") on September 1st, in line with Sleep Month in September. This project has been recruiting participating companies since May 2022 on Makuake, a support purchase service for new products and experiences operated by Makuake, and seven companies have been confirmed to participate. Through this project, Brain Sleep will utilize the knowledge and know-how of both companies to provide high-quality sleep to Japanese people, who have the shortest sleep time in the world. Brain Sleep x "Makuake" "Sleep Co-creation" Project Overview Since its inception, Brain Sleep has been accepting pre-orders through Makuake for bedding such as pillows and mattresses, as well as clothing and sleep measurement devices, and has received support for 18 projects from a total of more than 18,000 people, totaling more than 300 million yen in purchases. Japanese people have a wide range of sleep issues, especially when it comes to sleep time, which was the shortest in the world at 7 hours and 22 minutes according to a 2018 OECD survey. In recent years, sleep time has become even shorter, and it is reported that about 40% of the Japanese population sleeps less than 6 hours. Modern people have a variety of sleep problems, such as "I can't get rid of my fatigue no matter how much I sleep," "I'm too busy at work to get enough sleep," and "I have severe shoulder stiffness from desk work." Against this backdrop, products that improve sleep quality are attracting attention and demand is increasing. Brain Sleep provides services specializing in sleep, and we hope to use this project as an opportunity to further revolutionize sleep in Japan ahead of Japan Sleep Day on September 3rd. ▽Special page for the "Sleep Co-Creation" project▽ https://www.makuake.com/partner/brainsleep/ ■ Companies and brands participating in this project *Participating companies are subject to change. ・Optimi SAUNA Sauna Optimization Unit: Pursuing "Sauna Optimization" ・JOURNAL STANDARD A unique selection that mixes standard items with trendy brands ・FREEME A female-produced CBD product brand that focuses on "high quality" ・POWWOW A salon that supports women's health with original bodywork methods and products ・Muscle Deli A D2C service that delivers meals for bodybuilding, dieting, and muscle building. ・Simple Home Boasting approximately 400,000 SNS followers, this is one of the largest housing and lifestyle media in Japan. ・Sake merchant Sugawara A Fukuoka-based Japanese sake specialty store that aims to bring joy to people through Japanese sake brewed with koji The first collaboration project! Sauna experts join forces to create a new, optimal solution for outdoor bathing: lying face down Product name: Totonoi Board CHILL DIVE General sales price: 370,000 yen (tax included) Super early bird 18% off! Project start date: Thursday, September 1, 2022 Project URL: https://www.makuake.com/project/chill_dive/ <Product Features> ① A new "Totonoi" experience created by the Sauna Optimize Unit, which pursues "sauna optimization" 2. Enter deep relaxation mode with the "prone posture" / Entrust your body and mind to the Tree of Life 3) 5-axis digital 3D technology created by the top-class group of craftsmen "Artistry" Brain Sleep's original products Solve all your worries with this one item! All-in-one children's bedding Product name: BRAIN SLEEP ALL IN ONE for Kids General sales price: 49,500 yen (tax included) Super super early bird 20% off! Project start date: Thursday, September 1, 2022 Project URL: https://www.makuake.com/project/all_in_one_kids/ <Product Features> A compact bed for children that combines a mattress, pillow, and comforter into one and is "washable," "portable," and "long-lasting." ① Technology that considers children's sleep and growth is brought together. Mattress, pillow, and comforter all in one ②The compact design makes effective use of the space in your child's room. It's portable so your child can sleep comfortably anytime, anywhere. 3. It can be washed and kept clean at all times. It can be used safely even if your child sweats during the night, wets the bed, or vomits. No need for feathers or blankets, this quilt is extremely warm even at -14°C Product name: BRAIN SLEEP COMFORTER PERFECT WARM General sales price (tax included): Single 38,500 yen, Semi-double 44,000 yen, Double 52,800 yen, Queen 68,200 yen Super super early bird 30% off! Project start date: Sunday, September 25, 2022 Teaser site URL: https://www.zzz-land.com/shop/pages/makuake_comforter_perfectwarm.aspx <Product Features> With heat generation, insulation and radiant heat technology, this one piece will keep you warm this winter ①The best ever 8-layer thermos structure provides warmth that exceeds that of a down comforter ②Comfortable design that eliminates the unpleasant stuffiness while sleeping. In addition, the skin side is made of blanket fabric, so it is an all-in-one design that does not require a blanket. 3. Equipped with antibacterial, deodorizing, and antiviral cleaning sheets. Can be washed, so it can be used cleanly every day. Brain Sleep's popular past "Makuake" products are back! Popular past projects will be revived for a limited time. They will be released one after another from September, and products will be available at special prices of up to 40% off. 1. [General medical device] Equipped with the fatigue recovery power of rare metals! Product name: BRAIN SLEEP RECOVERY WEAR Regular price: Tops 13,200 yen (tax included) Pants 14,300 yen (tax included) 2. Sleep research x AI: Advanced sleep measurement that transforms sleep into value Product name: BRAIN SLEEP COIN Regular price: 8,800 yen (tax included) 3. Make a noisy night more comfortable. A pillow that encourages side-sleeping Product name: BRAIN SLEEP PILLOW SILENT Regular price: 22,000 yen (tax included) 4. Recover with daily sleep. A focused space for sleep and recovery Product name: BRAIN SLEEP DOME COMFORTER Regular price: 88,000 yen (tax included) 5. Futons go beyond just being warm and light. The pursuit of weight balance helps your brain sleep. Product name: BRAIN SLEEP COMFORTER WEIGHT BALANCE Regular price: SINGLE 55,000 yen (tax included) SEMI-DOUBLE 60,500 yen (tax included) DOUBLE 66,000 yen (tax included) QUEEN 77,000 yen (tax included) 6. A new type of gear that awakens the brain through acupuncture stimulation for modern people who overuse their brains Product name: BRAIN SLEEP CONDITIONING ROLLER Regular price: 12,100 yen (tax included) ■Comment from Makuake representative Makuake, a supportive purchasing service for new products and experiences, has a vision of "creating a world where what should be born is born, what should spread spreads, and what should remain remains." Together with Brain Sleep, which offers a wide variety of products and services specializing in sleep, we hope that this project will provide an opportunity for new products and experiences in the sleep and health genres to be born, spread, and remain. (Aoki Yunosuke, Manager, Marketing Team, Communications Strategy Division, Makuake Inc.) ■ Makuake Inc. Company Profile Representative: Ryotaro Nakayama, President and CEO Head office address: 10F Daiwa Shibuya Miyamasuzaka Building, 2-16-1 Shibuya, Shibuya-ku, Tokyo 150-0002 Established: May 1, 2013 Business description: Operation of various support services centered on "Makuake", product production support business utilizing R&D technology URL: https://www.makuake.co.jp/
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