Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter referred to as "Brain Sleep") has named people who master the process "Brain Saunners" and launched the "#BrainSaunner" project to increase the number of people who are particular about the process from sauna to sleep and raise awareness of healthcare. Brain Sleep conducted a study on the effects of sauna and sleep in advance with Dr. Yasutaka Kato, a representative director of the Japan Sauna Society. The results showed that people who took a bath and a sauna bath tended to have higher quality sleep. Utilizing this evidence, we decided to implement the "#BrainSaunner" project, which aims to help people experience the "golden 90 minutes" at the start of sleep that determines sleep quality, as advocated by Brain Sleep, by achieving a "fully refreshed" state from sauna to sleep. In addition, the "#BrainSaunner" project is running a campaign until Monday, October 31st, where one person per participating facility will be randomly selected from those who register as a friend on Brain Sleep's official LINE account to receive a Brain Sleep Pillow & Pillow Cover. This campaign is being held in collaboration with "fully refreshed" sauna facilities nationwide. Furthermore, an Instagram live session will be held on the evening of Monday, September 5th, and the early morning of Tuesday, September 6th, featuring Dr. Kato, the supervising physician, and the project's ambassadors, Sauna Master Daizaburo Matsuo and Sauna Shisho Daisuke Akiyama. "#BrainSaunner" Special Site: https://www.zzz-land.com/shop/pages/brainsaunner.aspx "#BrainSaunner" Project Overview Brain Sleep, with the cooperation of Kyoritsu Maintenance Co., Ltd., which operates the business hotel "Dormy Inn," conducted a study on the effect of sauna bathing on sleep, in collaboration with 100plus Co., Ltd., represented by Yasutaka Kato, a representative director of the Japan Sauna Society, Nippon Telegraph and Telephone East Corporation, and NTT DX Partners. The theme of the study was "Does sleep quality differ between people who only bathe and those who bathe and take a sauna bath?" The results showed that people who took a bath and a sauna bath tended to have higher quality sleep. Even if bathing and sauna bathing create conditions conducive to high-quality sleep, it is meaningless if the sleep environment or pre-sleep behaviors hinder it. We decided to implement this project with the hope of helping many people improve their health by gaining knowledge about sauna and sleep. ・Distributed on July 26, 2022: "Sauna bathing tends to improve deep sleep duration and quality! Jointly conducted by Brain Sleep x 100plus (Yasutaka Kato) x NTT East Japan x Kyoritsu Maintenance." Release URL: https://prtimes.jp/main/html/rd/p/000000131.000046684.html "#BrainSaunner" Campaign Overview During the campaign period, one person per facility will be randomly selected each month from those who register as a friend on Brain Sleep's official LINE account to receive a Brain Sleep Pillow & Pillow Cover. ■Application conditions To apply, add the Brain Sleep LINE official account as a friend, send the keyword displayed in the message as is, and then answer the questionnaire that is sent to you. *If you are already a friend, send "BrainSaunner" in a message to receive the questionnaire. ■Application period 1st round: until August 31st (Wednesday) 23:59 *Winners announced around mid-September 2nd round: September 1st (Thursday) 0:00 - September 30th (Friday) 23:59 *Winners announced around mid-October 3rd round: October 1st (Saturday) 0:00 - October 31st (Monday) 23:59 *Winners announced around mid-November ■Prize details ・Brain Sleep Pillow *Size selectable ・Pillow cover *Type selectable "#BrainSaunner" Participating Facilities *Participating facilities will increase sequentially during the period. Please check the special website for the latest information. ・Hokkaido KIKI Shiretoko NATURAL RESORT ・Hokkaido Kitakobushi Shiretoko Hotel&Resort ・Tokyo ASICS Sports Complex TOKYO BAY ・Tokyo Sauna & Capsule Hotel Hokou ・Chiba Ofuro Café Karinnoyu ・Chiba Spamezza Ōtaka Ryusenji no Yu ・Aichi Wellbe Sakae ・Nara Nara Kenko Land From Thursday, September 1st ・Hokkaido Toyako Manseikaku Hotel Lakeside Terrace ・Tokyo Spa & Capsule New Wing ・Chiba Ichihara Onsen Yuranosato ・Chiba JFA Yume Field Makuhari Onsen Yuranosato ・Kanagawa 8HOTEL Shonan Fujisawa ・Kanagawa 8HOTEL CHIGASAKI ・Kanagawa KAMAKURA HOTEL ・Kanagawa 3S HOTEL HIRATSUKA From mid-September ・Hokkaido Mori no Spa Resort Hokkaido Hotel ・Yamagata SUIDENTERRACE "#BrainSaunner" Instagram Live Instagram Live about "#BrainSaunner," including how to take a sauna for good sleep and how to get good quality sleep. Date and Time: Monday, September 5th, 8:00 PM - 9:00 PM; Tuesday, September 6th, 7:00 AM - 8:00 AM Performers: Dr. Kato, Sauna Master Daizaburo Matsuo, Sauna Shisho Daisuke Akiyama, Brain Sleep CEO Michibata Streaming Accounts: Sauna Master Daizaburo Matsuo, Sauna Shisho Daisuke Akiyama, Brain Sleep Instagram accounts Sauna Master Daizaburo Matsuo https://www.instagram.com/totonoeoyakata/ Sauna Shisho Daisuke Akiyama https://www.instagram.com/daisukeakiyama/ Brain Sleep https://www.instagram.com/brainsleep_official/ *Comments can only be posted from the Brain Sleep official account. Physician/Doctor of Medicine (Specializing in Pathology) Yasutaka Kato Born in Gunma Prefecture. Graduated from Hokkaido University School of Medicine. After working as a specially appointed assistant professor at Hokkaido University School of Medicine, he moved to the United States and worked at a hospital affiliated with Harvard Medical School, where he conducted research on drug discovery for pancreatic cancer. After returning to Japan, he worked at the Genome Medical Unit of the Cancer Center at Keio University School of Medicine and the Institute of Oncology at Hokuto Hospital, where he practiced cancer genomic medicine. Witnessing the accelerating increase in medical expenses, he recognized the importance of preventive medicine. To research sauna as a form of preventive medicine, he established the Japan Sauna Society, and to promote preventive medicine, he established 100plus Inc. He is the author of "The Sauna Textbook Taught by Doctors" (Diamond, Inc.). Sauna Master Daizaburo Matsuo and Sauna Shisho Daisuke Akiyama jointly launched the professional sauna brand [TTNE] in 2017 and designated November 11th as "Totonoe Day," a memorial day for saunas (certified by the Japan Anniversary Association). They also launched "SAUNACHELIN," which announces and awards the 11 best saunas to visit nationwide. In 2019, they established the "Sauna Society" to advocate research and safe usage of saunas, and in 2021, they began selling products as the official domestic distributor for HARVIA, the world's No. 1 sauna equipment manufacturer. They are involved in various activities within the sauna industry. Sauna Master / Daizaburo Matsuo Based in Sapporo. While managing multiple companies, he is an entrepreneur and professional saunner who produces sauna facilities nationwide. He is known as "Totonoe Oyakata" (Sauna Master) for leading many people to the "refreshed" state. He has made numerous media appearances. He appears on the YouTube channel "&SAUNA," which searches for wonderful saunas and cultures hidden throughout Japan. His books include "Saunner BOOK" (A-Works) and, co-authored with Naoyuki Honda, "The Sauna Method That Changes Your Life" (KADOKAWA). Sauna Shisho / Daisuke Akiyama Based in Tokyo. Manages a branding and promotion company focused on events. He became passionate about saunas in his 20s and has experienced various saunas both domestically and internationally. He undertook an EU sauna tour, experiencing 40 saunas in 10 countries, mainly in Northern Europe, including Finland, the birthplace of saunas, and a NY sauna tour, visiting 7 fashion-focused saunas in NY. He has spearheaded numerous sauna-related projects, such as producing "SAUNA FES JAPAN," "SKYTREE SAUNA," and "RoofTop 37," and supervising the "Solo Sauna Tune." Recently, he has been working not only by sweating in saunas but also by producing saunas and engaging in media activities across TV, newspapers, radio, magazines, and the web, all for the benefit of saunas.
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