Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Kosuke Michibata, hereinafter referred to as "Brain Sleep") has developed a new product, the "BRAIN SLEEP FLOAT MATTRESS," which pursues the ultimate relaxing posture, and will be available for pre-order from Friday, March 19th as the third Makuake project. Following the pillow and comforter that bring together Brain Sleep's wisdom and cutting-edge technology, we have now developed a mattress that will help Japanese people get the best possible sleep and eliminate their "sleepless days." In addition, Brain Sleep will be exhibiting its first ever pop-up store, where all products can be tried out, at the experiential store pioneer b8ta Tokyo - Yurakucho until Wednesday, March 31st. Background of the development of the Brain Sleep Float Mattress <Brain Sleep's past achievements on Makuake> First release: September 2019 Brain Sleep Pillow, a pillow for your brain to sleep. Achieved over 1,600% of goal. 2nd installment: October 2020: The "Brain Sleep Dome Comforter," a space to concentrate on sleep, achieved over 1,900% of its target. Having received support far exceeding its goals for the first and second installments, Brain Sleep has now developed its third bedding item, a mattress, which is arguably the most important item for sleep. In recent years, the number of people who cannot sleep deeply has increased due to the diversification of work styles, changes in lifestyle, and unprecedented stress such as the coronavirus. As a result, even if the body is resting, the brain remains tired and in a state of tension. In particular, people who work on a computer all day, facing a screen, or who look at their smartphone whenever they have free time, end up with a huge amount of information remaining in their brains until the next day. In order to wake up refreshed and clear the next morning, it is important to fall asleep quickly after getting into bed, and to have a deep sleep that relaxes not only the body but also the brain, which is why we developed this mattress. What is the Brain Sleep Float Mattress? The Brain Sleep Float Mattress was developed under the supervision of Seiji Nishino, author of "The Stanford Guide to Better Sleep" and founder of Brain Sleep, Inc., and incorporates two technologies that help the brain sleep: "the ultimate relaxation posture" and "bed temperature control," resulting in a mattress that creates the best conditions for the brain. Like the Brain Sleep Pillow, both the cover and the filling can be easily washed at home, and the sophisticated design and focus on sustainable materials allow you to enjoy a clean bedroom that is kind to the earth and your family. In addition, the surface that comes into contact with the bed or floor is designed to be hard, so it can be used on top of your mattress or directly on flooring or tatami mats, and it is a tri-fold type that can be stored compactly. By using it in combination with the Brain Sleep Pillow and Brain Sleep Comforter, you can create the best sleeping environment and get the best sleep possible. The Brain Sleep Float Mattress is made up of two cutting-edge technologies ■ "Neutral posture" created by three-dimensional structure Astronauts unanimously agree that sleeping in space is more comfortable than on Earth. When a person assumes a natural posture in space, their shoulders naturally tuck in and their legs raised, which is said to be the posture that puts the least strain on the body. This posture is reproduced by Brain Sleep's proprietary float technology. Its unique three-dimensional structure creates a floating sensation and optimal height for the shoulders, hips, and legs, encouraging an ultimately relaxed posture that is free from gravity. Raising your legs improves circulation throughout your body The three layers of varying softness provide a floating support, taking the weight off your legs and improving circulation by elevating them above the level of your heart. By raising your shoulders, you can support a posture that allows for natural breathing. It also uses the same five gradations as Brain Sleep, and by increasing the rebound from the center to the shoulders, the structure removes weight from the shoulders and supports a posture that makes it easier to breathe naturally. - High body pressure dispersion performance reduces strain during sleep The highly elastic tubular material is intertwined in three dimensions in various directions, so it can support the body from all directions and distribute body pressure evenly. It helps maintain a natural sleeping position without putting strain on any part of the body. ■ "Bed temperature control" to maintain an optimal sleeping environment -Special material with excellent breathability that dissipates heat The material used for the Float Mattress is our unique three-dimensional structure, "Green Fiber." By intertwining highly elastic fibers three-dimensionally to allow air to enter, most of the product volume is made up of air. Air can escape between the fibers, preventing heat and moisture from building up and maintaining a comfortable temperature inside the bedding. This creates a comfortable sleeping environment that makes it easy to fall asleep right after getting in bed and allows you to sleep without worrying about getting cold or stuffy. - Uses COVEROSS material for maximum comfort Packed with the latest technology, this cover uses COVEROSS technology to pursue comfort, for an even more comfortable sleep. It is a sustainable material that is breathable, absorbent, and quick-drying, and uses recycled polyester. Product name: BRAIN SLEEP FLOAT MATTRESS ■ Expected sales price: *Pre-sale on Makuake Single 80,000 yen (excluding tax) Double 100,000 yen (excluding tax) Brain Sleep Float Mattress Makuake Pre-sale Details Advance reservations start date: Friday, March 19, 2021, 7:00AM Makuake project URL: https://www.makuake.com/project/float-mattress/ What is "Makuake"? "Makuake" is a support purchasing service for new products and experiences, with the vision of "Realizing a world where what should be born is born, what should spread spreads, and what should remain remains." In addition to being used by businesses all over Japan through collaboration with over 100 financial institutions nationwide, Makuake also collaborates with domestic and international distribution partners to support the expansion of businesses even after the end of the project. https://www.makuake.com/ About b8ta Tokyo - Yurakucho POP-UP Store Brain Sleep will be exhibiting a pop-up store for a limited time from Monday, March 15th to Wednesday, March 31st so that customers can actually try out the products that have previously been sold primarily online. At this pop-up store, you can try out all of Brain Sleep's products, including the Brain Sleep Pillow. In addition, we will be exhibiting the third project "Brain Sleep Float Mattress", which will be launched on the crowdfunding site "Makuake" from Friday, March 19th. This is the only place where you can actually try out the products on sale on "Makuake". Event Outline Period: March 15th (Mon) - March 31st (Wed) Location: b8ta Tokyo - Yurakucho Address: 1-7-1 Yurakucho Electric Building 1F B8TA Yurakucho Store, Yurakucho, Chiyoda-ku, Tokyo 100-0006 Business hours: 11:00-19:30 (weekdays and weekends) [b8ta Japan] https://b8ta.jp/ In 2015, b8ta opened an experiential store in Palo Alto, near San Francisco. As a pioneer of Retail as a Service, he has led new solutions for about five years. Their mission is "Retail Designed for Discovery." They aim to make selling in physical stores as easy as placing an online ad, and to reach consumers. We provide a place where you can discover, experience, and buy innovative products from around the world.
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