Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "Brain Sleep") has announced that fashion stylist Naoko Okusa, hair and makeup artist Yusuke Kawakita, fashion stylist Naoko Okusa, designer Keita Maruyama, and model Yu Yamada have been selected as members of the "Nomin Project 2021." This project aims to promote "Nomin," the company's concept of high-quality, brain-restoring sleep, to improve sleep quality. This project will also involve a renowned sleep expert, and the release of collaborative items between the participating members and Brain Sleep is planned, with development already underway. The project will engage in various sleep awareness activities from multiple perspectives to address the sleep debt of Japanese people, who have the shortest sleep duration in the world. Nomin Project 2021 Special Website URL: https://www.zzz-land.com/shop/pages/nomin-project.aspx Background of Nomin Project 2021 Brain Sleep aims to help Japanese people, who are said to have the shortest sleep duration in the world, overcome their sleep debt by allowing them to experience "Nomin," a high-quality sleep, from various angles and integrate it into their lifestyles. This project plans collaborations with diverse members based on their lifestyles, developing and sequentially launching "Naoko Okusa x Pajamas," "Yusuke Kawakita x Beauty Products," "Keita Maruyama x Bedding Linens," and "Yu Yamada x Sleep Items." "Nomin Project 2021" Participating Members' Profiles *Alphabetical Order Naoko Okusa (Fashion Stylist) Stylist / Concept Director of web magazine "mi-mollet." In addition to styling for fashion magazines, newspapers, and catalogs, she actively participates in events and writing. In April 2019, she launched a new media platform, "AMARC." She is also popular on Instagram and has published a new book, "The Courage to Get Bored." Privately, she is a mother of three. Yusuke Kawakita (Hair and Makeup Artist) Born in Kyoto Prefecture in 1975 Began career as a hairstylist in 1994 Began career as a hair & makeup artist in 1998 Published his first book, "Kawakita Makeup Theory," by Wani Books in September 2015 Published "Kawakita Adult Makeup Theory" by Takarajimasha in March 2017 Published Takarajimasha e-MOOK "Kawakita Makeup" in January 2018 Launched lifestyle brand &be in October 2018 Published "Reading Kawakita Makeup" by Kodansha in January 2019 Published "Kawakita Makeup Theory 2" by Wani Books in June 2020 Has worked on over 300 women's magazine covers. Active in a wide range of fields including magazines, advertisements, and events. Keita Maruyama (Designer) Graduated from Bunka Fashion College. Has showcased collections on global stages including Tokyo, Paris, Hong Kong, and Singapore. With the concept of "clothes for special occasions and clothes that satisfy the heart," his feminine and ageless designs, characterized by delicate handiwork and bold use of color, propose a new mode of elegance as envisioned by KEITA MARUYAMA. In addition to his own brand, he is active in a wide range of fields, including costume design for musicians, actors, and stage productions, as well as brand direction. Yu Yamada (Model) Born in 1984, from Okinawa Prefecture. Became famous as an exclusive model for the fashion magazine "CanCam" and is active as a model and actress across various fields. She continues to work vigorously in a wide range of genres, including advertisements and magazines. What is the Nomin Project? The Nomin Project is an initiative to promote "Nomin," the high-quality sleep advocated by Brain Sleep, in collaboration with leading figures in various fields. Alongside accurate sleep knowledge, the project aims to integrate "Nomin" into lifestyles through fashion, beauty, and other broad approaches. Utilizing various tools such as YouTube and Instagram, it will promote high-quality sleep "Nomin" through collaborations and projects tailored to the activities of each participating member.
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