Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Michibata Kosuke, hereinafter referred to as "Brain Sleep") is pleased to announce that Nobi Nobita has been appointed as a Sound Sleep Ambassador to promote "Brain Sleep," a type of sleep that rests the brain and is intended to improve the quality of sleep, to the people of Japan. Starting on World Sleep Day on Friday, March 19th, we will be carrying out various activities to eliminate the sleep debt of Japanese people, who have the shortest sleep time in the world. Background of Nobita Nobi's appointment as Good Sleep Ambassador Japanese people are said to have the shortest sleep time in the world*1, and while some people are getting more sleep as the world is undergoing rapid change, sleep quality is being lost all over Japan. In order to provide the best sleep possible throughout Japan, Brain Sleep offers bedding products such as the "Brain Sleep Pillow," as well as services such as the "Brain Sleep Project" and "Sleep Standard Deviation Score." In order to raise awareness of these products and services, we have appointed Nobi Nobita, a sleep genius who loves to sleep, as a Good Sleep Ambassador, and he will be spreading the word about how to get good quality sleep, or "brain sleep." *1 According to a 2020 "Sleep Standard Deviation" survey Comments from Nobita Nobi, the Good Sleep Ambassador This is Nobi Nobita, the new Good Sleep Ambassador. I love sleeping, and before, Doraemon and everyone else would often be annoyed with me because I would always sleep, but now my talent for sleeping has been recognized and I've been entrusted with the important role of "Good Sleep Ambassador." As a Good Sleep Ambassador, I would like to introduce various things to help you get a good night's sleep. Who is "Nobita Nobi"? A character from Fujiko F. Fujio's manga "Doraemon," which began serialization in 1970. One day, a cat-shaped robot named Doraemon comes from the future to help Nobita, a boy who is no good at anything, become a respectable adult! This is the definitive daily life gag manga, depicting the laughs and emotions the two create using the mysterious gadgets from the future that Doraemon takes out. The main character, Nobi Nobita, loves taking naps, is clumsy, and is not good at sports or studying, so he is always saved by Doraemon's secret gadgets. But he is also a kind-hearted boy who loves nature and animals. Nobita Nobi appears on TBS Radio Nobita Nobi, who has been appointed as the Good Sleep Ambassador, will be appearing on the radio! He will be appearing in a special program commemorating World Sleep Day starting at 8:00 p.m. on Friday, March 19th, and will deliver a message to everyone. We will also be broadcasting a one-day only radio commercial to commemorate World Sleep Day. Brain Sleep Project 2021 Special website URL: https://www.zzz-land.com/shop/pages/nomin-project.aspx