Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter referred to as "Brain Sleep") will launch "Brain Sleep Pillow Silent," "Brain Sleep Pillow Stretch," and "Brain Sleep Comforter All Season" on June 29 (Wednesday) at zzzLand. These three products are specialized to address the diverse sleep problems and challenges faced by Japanese people, who have the shortest sleep duration in the world. Additionally, pre-orders for the "Brain Sleep Conditioning Roller" will begin on July 3 (Sunday) on makuake. This roller is designed for busy modern people to improve concentration, wake up, and relieve stiffness with a single tool. Development Overview The sleep issues faced by Japanese people, who are said to have the shortest sleep duration in the world, are diverse, with many individuals experiencing various problems such as snoring, difficulty falling asleep, and ill-fitting pillows. To address these diversified sleep challenges, we have developed three products aimed at solving "snoring," "neck and shoulder stiffness," and "temperature differences." ① Snoring Approximately one in five Japanese people, or about 20 million individuals, are said to snore. This is a significant problem not only for the snorer themselves but also because it affects the sleep of partners and family members sharing the same bedroom. Causes of snoring Snoring occurs when the muscles supporting the lower jaw relax during sleep, blocking the airway. While obesity and skeletal structure can be contributing factors, the sound of snoring is produced when air passes through the narrowed airway during breathing. ② Shoulder Stiffness Modern people spend an average of 7.5 hours or more per day using smartphones and PCs. Contact with digital devices causes various physical ailments, among which neck and shoulder stiffness are initial symptoms. Causes of neck and shoulder stiffness The cause is "straight neck," where the cervical spine cannot maintain its naturally gentle arch shape. The first cervical vertebra, in particular, is a crucial vertebra located near the brainstem, which is the center of the autonomic nervous system. It acts as the main valve from the brain that controls all cells and tissues, said to be approximately 60 trillion throughout the body. It is important to support the entire cervical spine, including the first cervical vertebra, at an ideal angle. ③ Temperature differences Japan experiences exceptionally large temperature differences compared to the rest of the world. Especially during seasonal changes, such as the beginning of summer and winter, there are significant fluctuations in temperature and humidity, leading to a daily accumulation of fatigue due to these differences. As the hotter nights increase, so do sleep problems, and many people suffer from poor health due to temperature variations. Product Details Promoting side sleeping to address snoring, which affects approximately 1 in 5 people Product name: Brain Sleep Pillow Silent Price: 22,000 yen (tax included) with pillow cover URL: https://www.zzz-land.com/shop/g/gBS947S1/ Details: A pillow that promotes side sleeping with its unique crown wave structure, regulates breathing, and reduces snoring. ＜Product Features＞ ① Crown Wave for promoting side sleeping ② Super breathability for deep sleep or neck support ③ Fully washable, keeping it clean every day. Made from materials that prioritize "cleanliness" and "sustainability," making it kind to both people and the environment. Correcting neck cervical spine misalignment caused by excessive smartphone/PC use to its original arch shape Product name: Brain Sleep Pillow Stretch Price: 33,000 yen (tax included) with pillow cover URL: https://www.zzz-land.com/shop/g/gBS671S1/ Details: A pillow that transforms sleep time into an osteopathic treatment, supervised by Yuuki Kawashima, an osteopathic therapist with unbookable appointments and 680,000 YouTube subscribers. <Product Features> ① A pillow that transforms sleep time into an osteopathic treatment, in collaboration with osteopathic therapist Yuuki Kawashima ② Adjusts to the ideal neck arch based on osteopathic methods ③ Fully washable, keeping it clean every day. Made from materials that prioritize "cleanliness" and "sustainability," making it kind to both people and the environment. A comforter that automatically adjusts temperature and humidity using space suit technology, providing a comfortable all-season sleeping environment. Product name: Brain Sleep Comforter All Season Price: Single 19,800 yen (tax included) Semi-double 25,300 yen (tax included) Double 30,800 yen (tax included) Queen 39,600 yen (tax included) URL: https://www.zzz-land.com/shop/g/gBS542A1/ Details: A comforter that protects the body from temperature changes, addressing accumulated fatigue and decreased sleep quality caused by diurnal and seasonal temperature differences. <Product Features> ① A light comforter that uses Outlast, an innovative temperature-regulating material developed for space suits, as insulation (filling) to adjust to a comfortable temperature. ② One side features soft peach skin fabric, while the other side uses a cool-touch fabric, making it reversible for use throughout all four seasons, eliminating the need for storage. ③ Fully washable, ensuring cleanliness and eliminating the need for a cover. Pre-orders for the conditioning roller, which helps maintain daily well-being, will begin on makuake on July 3 (Sunday). A conditioning roller for busy modern people that improves concentration, wakes you up, and relieves stiffness—all in one tool. Product name: Brain Sleep Conditioning Roller Teaser site: https://www.zzz-land.com/shop/pages/makuake_needleroller.aspx General retail price: 12,100 yen (tax included) *Super early bird discount offers up to 30% off. Sales start time and detailed product information will be distributed via Brain Sleep's LINE account. Click here to register as a LINE friend: URL: https://lin.ee/NUyIuC2 Details: A roller that uses non-piercing acupuncture and acupressure stimulation to improve daytime performance and lead to relaxed sleep at night, helping to maintain daily well-being. <Product Features> ① Integrating sleep medicine and oriental medicine, this 2-way non-piercing acupuncture roller and acupressure tool helps condition the body throughout the day. For Awake: Improves blood circulation in the neck and head to relieve daytime sleepiness and enhance concentration. For Sleep: Switches to the parasympathetic nervous system to promote sleep. For Beauty: Promotes lymphatic flow to reduce swelling. Other: Relieves neck and shoulder stiffness to alleviate fatigue. ② Based on the methods of professional acupuncturists and massage therapists from Brain Sleep Conditioning Studio. Devised under the supervision of acupuncturists and massage therapists with national qualifications at a medical massage studio focused on "improving sleep and physical well-being." ③ Clean & Safe: Stainless steel coated grip that is scratch-resistant and durable. Needle head with platinum coating to minimize skin irritation.
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