BrainSleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter referred to as "BrainSleep") is launching the "NOMIN" brand as part of the "Brain Sleep Project," which aims to promote quality sleep for the brain. The first phase of this project will be a collaboration with model Shiho Takechi and brand director and model Ayumi Seto. Reservations will begin on January 20th (Wednesday) at 10:00 AM at "zzzLand," a sleep-specialized select shop that gathers products and services to deliver the best sleep. As the first collaborative items, we developed sanitary shorts that don't require sanitary products (hereinafter "NOMIN Sanitary Shorts") with Ayumi Seto, and a night bra and shorts that can be worn as a set, recommended for postpartum women (hereinafter "NOMIN Night Bra / Care Shorts"), with Shiho Takechi. The NOMIN Sanitary Shorts were developed as absorbent sanitary shorts that can be worn without sanitary products, and are designed for safe use during sleep. The "NOMIN Night Bra / Care Shorts" were developed by utilizing Ms. Takechi's own childbirth experience to make it easier for postpartum women to care for their figures, and to include a design that allows for quick response to nighttime breastfeeding even with small children, aiming to reduce the burden on postpartum women. Through these collaborative products, the NOMIN collaboration aims to solve sleep problems faced by women of the same generation and deliver the best sleep. Additionally, as a new product in zzzLand for January, we will also start handling "UMAMI Supple," a product packaged to allow easy consumption of "amino acids," which the brain and body need during stressful daily life, in the form of "dashi." This product accompanies your lifestyle by blending umami and herbs in the best balance. By consuming it according to your physical condition and life situations, it supports a more vibrant and personal work-life balance, and comes in five flavors. "NOMIN" First Collaboration Overview Sanitary Shorts × Ayumi Seto ■Release Date: Pre-orders start January 20, 2021 (Wed), official release February 17, 2021 (Wed) ■Product Name: NOMIN Sanitary Shorts ■Sizes: S, M, L (3 sizes available) ■Price: ¥7,000 (excluding tax) 10% OFF for a limited time from the pre-order start date ■Colors: Black × Lavender, Green × Orange Beige ■Product Page: https://www.zzz-land.com/shop/g/gCH001A1/ ■Product Highlights Sanitary shorts that don't require sanitary products The three-layer absorbent area allows the shorts themselves to absorb menstrual blood. One pair can absorb approximately 4 napkins' worth (45mL). Skin-friendly and eco-friendly material The main fabric is a Bemberg-blend® material that combines a smooth texture, a good fit, and functionality. Bemberg® is a regenerated fiber made from the fuzz around cotton. We also focused on selecting eco-friendly materials. Wide absorbent area for peace of mind at night. The absorbent surface securely covers up to the waist, providing peace of mind during sleep and relaxation. Waist elastic that doesn't constrict the abdomen The elastic is covered with fabric, making it soft against the skin and reducing discomfort from digging in. Night Bra and Care Shorts × Shiho Takechi ■Release Date: Pre-orders start January 20, 2021 (Wed), official release March 17, 2021 (Wed) ■Product Name: NOMIN Night Bra / Care Shorts ■Sizes: S, M, L (3 sizes available) ■Price: [Bra] ¥6,600 (excluding tax) [Shorts] ¥5,500 (excluding tax) ■Colors: Light Green, Sand Beige (2 colors) ■Product Page: https://www.zzz-land.com/shop/g/gCH007A1/ ■Product Highlights [Common to Bra and Shorts] Soft 100% Cotton Material for Skin The main fabric uses 100% cotton rib material. It is highly stretchable and fits the skin moderately. The design is simple yet stylish, unlike functional underwear. [Bra] Gentle Care for Postpartum Bust While offering a soft feel, it provides firm corrective support. The lift panels on the sides of the cups gather the bust and prevent it from shifting sideways. The high side design reduces excess flesh around the bust and covers the back sides. Supports Nighttime Breastfeeding The deep V-neck allows for easy breastfeeding by shifting the cup. The front-adjustable straps make it easy to adjust after wearing. It can also be loosened during breastfeeding. Stress-Free Comfort The wide fabric band under the bust reduces digging in. With no hooks or other parts, it can be worn comfortably without discomfort during sleep. [Shorts] Also for those after C-sections The front has a flat design, making it suitable for those who have had a C-section. The waistband is covered with fabric, designed to prevent it from digging into the skin. Tightens the pelvis The pelvis area uses a powerful material to support a loosened pelvis. It comes with a hip-up panel that shapes the buttocks into a natural curve. Double crotch specification for easy pad attachment The gusset features a double crotch with waterproof fabric. This allows for the attachment of winged pads during postpartum discharge or menstruation. Ayumi Seto Profile and Comments Brand Director / Model Her creativity and keen sense have garnered significant attention and immense support. In 2020, she launched her new brand, "Dear Sisterhood." Additionally, her hobbies of travel and movie-watching are shared through social media, attracting many fans to her lifestyle. Official Instagram account: https://www.instagram.com/setoayumi/ [Comment] During that gloomy and anxious time of menstruation. Many thoughts can keep you awake at night. Thinking of all the women who experience these unpleasant days for about a week. "Enjoy every moment!" With such a strong message, I created happy and pop-designed sanitary shorts that don't require pads. In collaboration with BrainSleep, it's designed to provide peace of mind even while sleeping. Let's fully enjoy being a girl together! Shiho Takechi Profile and Comments Model She has over 10 years of experience as a model-turned-talent, appearing in fashion magazines, TV, commercials, and radio. Currently, she shares her lifestyle, including beauty, gourmet food, interior design, outdoor activities, music, and travel, on social media, earning strong support from women of her generation. She gave birth to twin boys in July 2020. Official Instagram account: https://www.instagram.com/shiho_takechi/ [Comment] I've brought to life the "I wish I had this" thoughts that resolved the frustrations I felt after childbirth! Cute corrective underwear that can be worn as a set and offers functionality. Pelvic correction shorts that don't let elastic touch C-section scars, enveloping the abdomen completely and keeping it warm. A night bra that properly shapes the breasts even while sleeping, and also allows for breastfeeding. We often put ourselves last. Giving our all to endless childcare every single day! I would be delighted if these corrective undergarments could be a comforting support for hard-working mothers like us (^^) January 2021 zzzLand New Product Introduction UMAMI Supple Product Overview ■Release Date: Late January 2021 ■Product Name: UMAMI Supple ■Size: 3.5g × 10 packets each (Wake Up Revolution only 3.2g × 10 packets) ■Price: ¥1,600 each (excluding tax) ■Lineup: Smile Diet, Stress Management, Wake Up Revolution, Deep Sleeping, Energy & Focus ■Product Page: https://www.zzz-land.com/shop/g/gAC001A1/ Among the five flavors, "Deep Sleeping" is based on seafood dashi made from "shrimp" and "crab," which are rich in glycine and GABA. It also contains relaxing herbs like cinnamon and matcha, and is formulated with GABA and theanine (derived from tea) for functional support. By slowly savoring it before sleep, it gently helps the brain and nerves, which have been working hard during the day, to rest, supporting ideal sleep. The other four flavors are "Smile Diet," "Stress Management," "Wake Up Revolution," and "Energy & Focus," offering a total of five options to choose from according to the situation.
Log in
