Brain Sleep Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter referred to as "Brain Sleep") has developed its first-ever sleep measurement device. This device accurately measures sleep quality based on sleep medicine analysis, and users can earn Sleep Coins (points) according to their sleep quality and habits, which can then be exchanged for products and services. This device/app transforms daily sleep into value. Pre-orders will begin on Makuake on Sunday, May 15th. Development Background Users often don't know what sleeping position they were in, which position reduces snoring, if their bedding is suitable for the current season, or they might be concerned about their children's sleep, or find it difficult to measure their own sleep when sleeping with family. This project was born to solve these issues with existing sleep apps and daily sleep concerns. By implementing precise measurement functions based on sleep medicine, we have achieved accurate sleep quality measurement, addressing shortcomings in existing apps. Providing accurate sleep information and education has been a core theme for Brain Sleep since its establishment. With Brain Sleep Coin, daily sleep transforms into value, and the acquired products and services encourage users to enjoy their sleep, further improving their sleep quality. This creates a positive cycle for sleep. Three Features of Brain Sleep Coin 【Understand Your Sleep】 1. Unprecedented High-Performance Sleep Analysis We have incorporated an algorithm uniquely developed based on sleep medicine, applying technology used in sleep research. The app senses sound, and the device senses body movement and temperature, providing more accurate information. It distinguishes between snoring and environmental sounds, identifying problems with the sleep environment and snoring. This visualizes sleep information that was previously inaccessible with other sleep devices. Furthermore, by analyzing body movement data from the device, it identifies sleeping postures during deep sleep and postures with frequent snoring, helping users find bedding that suits them. Additionally, it analyzes whether current bedding is suitable for the season based on sensed temperature information. By using Sleep Coin, you can now learn about your sleeping posture and bedding temperature, which were difficult to measure with previous sleep apps. 【Comparison of Measurement Items with Other Companies】 【Transform Your Sleep】 2. Supports Comfortable Waking and Falling Asleep Original music provided by Brain Sleep, which applies neuroscience to sleep, supports comfortable falling asleep and waking up. In the morning, it identifies the shallowest period of sleep, allowing you to wake up at an optimal time. 【Sleep Becomes Value】 3. Earn Coins Every Time You Sleep! Sleep Coins accumulate based on your daily sleep score, quality, and sleep habits, and can be exchanged for valuable coupons and services. This new device and app offer a new sleep experience by turning daily sleep into value. Solving Challenges with Existing Sleep Apps and Devices Existing sleep measurement devices have faced various challenges, such as sleep analysis based solely on smartphone sound, discomfort from wearing devices like watches or rings that touch the skin during sleep, difficulty in attaching devices to children, and a lack of motivation to continue using them. Brain Sleep Coin solves all these problems and concerns associated with existing apps and devices. <Unprecedented Sleep Measurement Functions> It evaluates sleeping postures during deep and shallow sleep, and postures that result in less snoring. You can choose bedding that is optimal for your sleeping posture. Furthermore, it not only measures snoring volume and level but also classifies ambient environmental sounds using AI, revealing not just snoring issues but also problems with the surrounding sleep environment. In addition, it determines if the temperature inside your bedding is appropriate, and, along with your sleep depth data, suggests the most suitable bedding for you. <Comfortable to wear and easy to attach for children> The clip-type design is easy for children to attach and unlikely to come off. The silicone clip is soft where it touches the skin, ensuring no discomfort during sleep. Sleep problems are not limited to adults; children also experience various issues. Later bedtimes and reduced sleep duration in children can lead to delayed development, decreased attention and concentration, drowsiness, and fatigue. Accurately understanding a child's sleep can help improve their daily life. You can easily see if daily sleep quality is improving, and the Sleep Coins accumulated through sleep challenges to support sleep, along with improved sleep quality and completed challenges, increase motivation every day. Schedule May 15, 2022 (Sun) 10:00 AM Makuake pre-orders begin - June 13 (Mon) Makuake project ends Teaser site: https://www.zzz-land.com/shop/pages/makuake_sleepcoin.aspx *Ultra-early bird sets offer up to 30% off. *There are also special sets that include pillows and comforters. Detailed product information will be distributed via Brain Sleep's LINE account. Click here to register as a LINE friend: URL: https://lin.ee/NUyIuC2 Product Details Product name: Brain Sleep Coin Standard retail price: 5,500 JPY (tax included) App scheduled for release in late June Compatible with iOS/Android iOS 13 and later versions Android 10 and later versions