Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Michibata Kosuke; hereafter referred to as "Brain Sleep") is accepting donations through "Furu Labo," a hometown tax donation website operated by Asahi Television Broadcasting Corporation, a first for a broadcasting station, as a return gift for Kusu Town, located in the mid-western part of Oita Prefecture, where Eco World Co., Ltd. (Head office: Kusu Town, Oita Prefecture; CEO: Eguchi Yukari), which undertakes the manufacturing of Brain Sleep brand products, is headquartered. The return gifts available are pillows, mattresses, and kids' pillows. ■ Background to joining Full Lab Brain Sleep is a manufacturer of our products, and in order to revitalize the local economy of Kusu Town in Oita Prefecture, which is rich in natural beauty, we have entered the "Furu Labo" return gift program, which proposes a new form of hometown tax donation based on the concept that "the story of a town you have never encountered will change the future of you and the town." We will use the power of sleep to help convey the great things about Kusu Town from new perspectives and in new ways, taking advantage of the strengths of Asahi Television Broadcasting Corporation, the operating company, such as videography, which is unique to a broadcasting station. ■ Overview of Brain Sleep Hometown Tax Return Gifts Item: Brain Sleep Pillow + Pillow Cover (Organic Sleep) Cloud White Donation amount: 130,000 yen (tax included) Item: BrainSleep Brainbow Kids Pillow + Cover (Organic Sleep) Cloud White Donation amount: 80,000 yen (tax included) Item: Brain Sleep Mattress Donation amount: Single: 300,000 yen (tax included) Semi-double: 330,000 yen (tax included) <Furu Lab> ・Brain Sleep Pillow + Pillow Cover (Organic Sleep) Cloud White LOW: https://furusato.asahi.co.jp/goods/detail/0387139e060d7ec56d9f8f62a087ebb1 STANDARD: https://furusato.asahi.co.jp/goods/detail/059e58cc483b7456ee2ef5ea83e9f22d HIGH: https://furusato.asahi.co.jp/goods/detail/99850b5352ff16ba9ac4b747b448d549 ・Brain Sleep Brain Bow Kids Pillow + Cover (Organic Sleep) Cloud White https://furusato.asahi.co.jp/goods/detail/01ba6c049ab626140804b1fb88d65500 ・Brain Sleep Mattress + Organic Sleep Cover Cloud White Single: https://furusato.asahi.co.jp/goods/detail/2240bc7a843595150de130418e7ba946 Semi-double: https://furusato.asahi.co.jp/goods/detail/9cc3ec085ff595e3cee56cda76883c67 ■ Target product Product features ・Brain Sleep Pillow Equipped with three functions to create the golden 90 minutes needed for quality sleep, this pillow focuses on "brain sleep". With a three-layer horizontal structure and seven vertical gradational structures, the pillow is soft enough to sink into around the neck, and a little hard at both ends, so it fits securely even when sleeping on your side and makes it easy to turn over. After about seven days of use, the adjustable layers will fit the weight and size of your head, creating a pillow that is just right for you. ① The unique ultra-breathable mesh structure keeps the head cool without trapping heat ② 3-layer structure and 7-gradation eliminates the feeling of "not fitting properly." A fit that goes beyond custom-made products 3. Washable, hygienic and made from 100% recyclable materials Product website: https://www.zzz-land.com/shop/g/gBS050S1/ ・Brain Sleep Mattress This mattress provides the ultimate "brain sleep" by incorporating two cutting-edge technologies called "Float Technology" that help the brain sleep: the "ultimate relaxing posture" inspired by astronauts' feedback that "sleeping in space is more comfortable than on Earth" and "bed temperature control" advocated by Brain Sleep to stabilize deep body temperature while sleeping. ① "Neutral posture" created by three-dimensional structure ② "Bed temperature control" to maintain an optimal sleeping environment 3) Washable, hygienic and 100% recyclable material Product website: https://www.zzz-land.com/shop/g/gBS159S1/ ・Brainbow Kids Pillow This is the main item of BRAINBOW, a brand that develops children's brains. It is made of the same material as the Brain Sleep Pillow, and has excellent breathability that allows the pillow to release heat and sweat while you sleep by pumping (breathing) when you turn over in your sleep. ① A design that allows heat to escape from the back and shoulders ② Gradient design that supports the cervical vertebrae while allowing the head to sink firmly ③ Just like the Brain Sleep Pillow for adults, it is washable, hygienic and made from 100% recyclable materials. Product website: https://www.zzz-land.com/shop/g/gBS235S1/ ■Comment from a hometown tax donor in Kuju Town, Oita Prefecture Kusu Town is a small town in the nature-rich mountain valley in the western part of Oita Prefecture, and is the only municipality in Oita Prefecture that is a member of Furu Labo (as of November 8, 2021). The fillings of the Brain Sleep Pillow and mattress, which are also gifts for the town's hometown tax donations and help support good quality sleep, are all manufactured in Kusu Town. Discover the charms of Kusu Town through Fururabo's hometown tax donation! ■ Kusu Town, Oita Prefecture: A town with Japanese heritage Located in the "navel" of Kyushu, in the mid-western part of Oita Prefecture, this town is blessed with majestic mountains and crystal clear water. It is the hometown of Takehiko Kurushima, known as the "Japanese Andersen" and the author of many fairy tales, and many anecdotes and legends are passed down from generation to generation. In April 2017, the Yabakei area, which straddles Kusu Town and Nakatsu City, was designated a Japan Heritage Site. Oita Prefecture Kusu Town Website: https://www.town.kusu.oita.jp/ ■Eco World Co., Ltd. An eco-friendly bedding manufacturer that has been developing environmentally friendly, renewable materials and building ecosystems for over 20 years. We provide a more comfortable life through the manufacturing, processing, and sale of special mats. In addition, with consideration for global environmental issues, we pursue product raw materials with the goal of 100% recycling, and conduct research into business processes to conduct business activities that are kind to the earth. Website: https://www.ecoworld-cushion.co.jp/ ■What is "FuruLab," the first hometown tax donation portal site run by a broadcasting station? "FuruLab" launched its service on August 4, 2021 with the concept that "stories about towns you've never encountered before can change the future of you and your town." One of its features is video. It is possible to convey the charms of wonderful regions all over Japan through exciting videos that are typical of a TV station. What we deliver are "wonderful town stories." By touching each story, you can find your favorite "town." Also, starting this fall, we will be actively expanding our communication using video, a style unique to television stations, with the aim of providing a service that allows viewers and consumers to encounter the towns and people they want to support. URL: https://furusato.asahi.co.jp/
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