Brain Sleep Inc. (Head office: Chiyoda-ku, Tokyo, Kosuke Michibata, hereinafter referred to as "Brain Sleep") has collaborated with Nippon Telegraph and Telephone East Corporation (Head office: Shinjuku-ku, Tokyo, President and CEO: Fukuzo Inoue, hereinafter referred to as "NTT East") to implement the "Sleep New Business Creation Program (hereinafter referred to as the "Sleep Program")" with the aim of generating new sleep-related businesses at "ARCH" (Location: Minato-ku, Tokyo, Operator: Mori Building Co., Ltd., hereinafter referred to as "ARCH"), the world's first incubation center specializing in business creation for large corporations. Background of the sleep program It is known that Japan has the shortest sleep time among OECD*1 member countries, and that this trend is getting shorter every year. "Sleep debt," which has become a hot topic in recent years, refers to the accumulation of daily shortened sleep time without the individual realizing it, which leads to many negative effects such as reduced concentration during the day, worsening mental state, and increased risk of various diseases, including lifestyle-related diseases. The same is true for companies, where employees' accumulated lack of sleep or sleep disorders lead to reduced labor productivity and reduced management efficiency. Sleep is an essential human activity, and issues related to sleep are shared by players in various industrial fields. We believe that the quickest way to solve this major social issue is to create new innovations by utilizing the abundant resources and networks of major companies that lead each industry, and we have decided to implement this program at ARCH, where many such companies participate. Another aim of the project was to further promote business for ARCH member companies by supporting the visualization and improvement of the sleep situations of individual ARCH members who work hard every day to launch new businesses within large companies. *1 Organization for Economic Cooperation and Development: an international organization whose member countries include European countries, Japan, the United States, and others. Main activities of the new sleep business creation program [Target participants] 38 ARCH members [Implementation items] 1. Providing accurate sleep knowledge and information on sleep-related issues ・Seminar on the latest in sleep medicine by Nishino, founder and chief research advisor of Brain Sleep Inc. ・Seminar on the sleep business by Michibata, CEO of Brain Sleep Co., Ltd. ・Seminar on sleep solution development at NTT East 2. Increased interest in sleep ・Acquisition of individual sleep deviation scores using "Sleep Deviation Score for Biz"*2 ・Feedback on the results of comparison with base data of 10,000 people nationwide 3. Conducting trials to improve sleep ・Meditation programs held by TRUE NATURE MEDITATION LLC. ・ARCH will recruit companies that wish to participate and measure the effectiveness of "Sleep Standard Deviation for Biz" - Sleep aroma provided by: S.T. Corporation - Solo work booth "dop" for napping verification provided by KOKUYO Co., Ltd. *2 Sleep visualization web service provided by Brain Sleep ( https://brain-sleep.com/sleep-deviation/) Main results of the sleep new business creation program ＜Overall＞ ●The average sleep deviation score of program participants improved by 2 points (46.1 to 48.1) compared to before the program. <Individual program units> ●Mindfulness program hosted by: TRUE NATURE MEDITATION LLC. <Summary> The program will be implemented for 8 weeks, and the results will be measured before and after using Sleep Standard Deviation for Biz. <Results> Daytime sleepiness scores improved by 21.6% compared to before the program ● Sleep aroma provided by: S.T. Co., Ltd. <Summary> Subjects were asked to use a special aroma oil containing the scent of Todomatsu before going to bed, and the effects were measured using Sleep Standard Deviation for Biz. <Results> Aromatherapy use improved sleep onset by 4.8 points (90.0 to 94.8), and improved waking up during the night by 8.7 points (53.5→44.8) Decreased ●Solo work booth "dop" for napping verification provided by KOKUYO Co., Ltd. <Summary> Participants took a nap (20 minutes and 1 hour) in the relaxation mode of the "dop," and then measured their performance after waking up using PVT measurement*3 and their sleep stage using brainwaves. *3 PVT (Psychomotor Vigilance Test) is an abbreviation for Psychomotor Vigilance Task. It is a method that measures the decrease in alertness caused by drowsiness and may be able to detect sleep deprivation, sleep debt, and sleep-disordered breathing. <Results> It was confirmed that taking a 20-minute nap improved work efficiency scores compared to not taking a nap. A one-hour nap may lead to deeper sleep Future developments After going through the sleep new business creation program, multiple companies currently participating in ARCH have expressed their intention to collaborate in their respective areas of expertise, and new sleep-related businesses are progressing in a broader range. Each company aims to create a sleep business, and on the ARCH stage, they will work together to create innovations aimed at resolving sleep issues, and work toward establishing and expanding the sleep business sector. (Reference) Roles of each company NTT East https://www.ntt-east.co.jp/ Supports the collection and analysis of data from this program's Sleep Standard Deviation for Biz and EEG sensors, etc. Brain Sleephttps ://brain-sleep.com/ Planning and implementation of sleep improvement programs, drafting validation protocols and analyzing data. Mori Building ARCH https://arch-incubationcenter.com/ We will support the program by recruiting participating companies and providing venues. What is Sleep Standard Deviation®? When assessing sleep, attention is often focused on simple quantitative data such as sleep time, but Brain Sleep believes it is important to assess sleep from a more multifaceted and comprehensive perspective. Therefore, we created a set of questions that quantify the subjective assessment of sleep from a wide range of perspectives, including subjective symptoms and sleep habits, and further quantified it as a "deviation score" familiar to Japanese people, building a system that makes it possible to grasp the relative sleep state of the Japanese population as a whole. This is "Sleep Deviation Score®". Currently, with NTT East Japan as our innovation partner, we are developing a corporate health management service called "Sleep Standard Deviation for Biz." This service visualizes employees' "engagement" with the company from their "sleep" and compares it with the national sleep standard deviation, allowing you to become aware of issues that may not have surfaced within your own company and improve presenteeism. URL: https://brain-sleep.com/sleep-deviation/ [Appendix] Main results of the sleep-related new business creation program ＜Overall＞ The average sleep deviation score of program participants improved by 2 points (46.1 to 48.1) compared to before the program. In particular, improvements were seen in the sleep deviation scores of those with low deviation scores, as well as scores in areas such as sleep quality and daytime sleepiness. (When a t-test was performed on the difference in the average standard deviation, the result was P=0.07, which means that the standard deviation before and after the verification is showing a tendency to improve.) <Individual program units> ●Meditation program hosted by: TRUE NATURE MEDITATION LLC. ＜Overview＞ An 8-week meditation program was implemented for ARCH tenant companies, and the results were measured before and after the program using Sleep Standard Deviation for Biz. <Results> The meditation program showed improvements in participants' productivity, daytime sleepiness, and stress levels. (When a t-test was performed before and after the meditation program, only daytime sleepiness was statistically significant at P<0.05.) ● Sleep aroma provided by: S.T. Co., Ltd. ＜Overview＞ The subjects were asked to use a special aroma oil containing the scent of Todomatsu before going to bed, and the effect was measured using Sleep Standard Deviation for Biz. <Results> When scented, sleep onset was improved. Also, there was a reduction in waking up during the night. (When a t-test was conducted with and without the scent, there was a trend for falling asleep within 30 minutes (P=0.08) and for waking up during the night (P=0.08). ●Solo work booth "dop" for napping verification provided by KOKUYO Co., Ltd. ＜Overview＞ Participants took two different naps (20 minutes or 1 hour) in the relaxation mode of the solo work booth "dop", and measured their performance after waking up using a PVT test and their sleep stage during the nap using EEG. <Results> It was confirmed that taking a 20-minute nap improved work efficiency scores compared to not taking a nap. It was confirmed that a one-hour nap could lead to deeper sleep (stage 2 non-REM sleep)
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