Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Michibata Kosuke; hereinafter referred to as "Brain Sleep") has provided a special Brain Athlete sleep program aimed at improving creativity to employees of The Breakthrough Company GO (Head office: Minato-ku, Tokyo; CEO: Miura Takahiro and Fukumoto Ryoma; hereinafter referred to as "GO"). ■ Program contents The newly introduced program consists of a sleep improvement seminar with original content for GOs, many of whom are busy creative workers, and the "Sleep Standard Deviation Value® for Biz" service, which Brain Sleep developed in collaboration with NTT East Japan. "Sleep Standard Deviation Value® for Biz" is a service that creates a set of questions to quantify the subjective evaluation of sleep from a wide range of perspectives, including subjective symptoms and sleep habits, and further quantifies the results as a standard deviation value familiar to Japanese people, making it possible to grasp the relative sleep status of Japanese people as a whole. Before the sleep improvement seminar, GO employees were asked to measure their sleep standard deviation, and it was found that they had many issues with sleep, especially with their sleeping habits. By having employees attend Brain Sleep's sleep improvement seminar, we hope that the quality of their sleep will improve and the quality of their work output will also improve. Brain Sleep will continue to support GO employees in improving their sleep standard and contributing to improved productivity from a sleep perspective. ■ Background of introduction Takahiro Miura, PR/Creative Director, The Breakthrough Company GO I have always placed great importance on sleep in order to provide good suggestions, and I also want to improve the quality of sleep at GO. With this in mind, I asked Brain Sleep, a company I had worked with before on commercial production, to share the correct knowledge and methods for improving sleep based on sleep science and research. In the past, I myself have worked until 3 or 4 the day before a presentation, and returned to the office at 9 in the morning. At times like that, I always felt like my brain was slowing down, and I still have days like that sometimes. Just as there are rests in creating a "good melody," I believe that sleep is also an important element in composing output. The products of a creative company are not documents or presentations, but essentially "ideas." That's why I think the quality of your brain, or the quality of your sleep, is the quality of your service. ■ Employee comments The Breakthrough Company GO /Business Producer Haruki Tanaka In order to lead a project to success, business producers must anticipate every possible case and risk while proceeding with the business. In order to maximize the accuracy of the progress, the GO members, including myself, tended to devote not only our concentration but also our time to it. But it is absolutely necessary to spend a certain amount of time on your work. When it comes to releasing a new service into the world, it is important to pay attention to even the smallest details. That's why I realized that in order to build a body that can perform when it really matters, it's important to pay attention to the quality of my sleep, just as I do to my work projects, and I started working on improving my sleep. When I actually tried it, I realized that maximizing my sleep performance also maximized my work performance. Short sleep and staying up all night are no longer heroic stories. If we could create a society in which not only GO members, but all business people, could improve their sleep performance, I believe Japanese business would evolve even more. The Breakthrough Company GO / Human Resources and Public Relations Ayako Katsuta Of course, work performance is important, but more importantly, we want GO's employees to be healthy both physically and mentally, and to enjoy time with friends, family, and other important people. This training was not just a superficial approach of "just change the items you use to sleep," but rather involved specific suggestions for reviewing lifestyle habits and areas for improvement based on a quantitative number known as the sleep deviation score, which I felt would lead to substantial improvement. I hope that this will be an opportunity for everyone to update their sleep and lifestyle habits to improve theirs. ■About the health and productivity management service "Sleep Standard Deviation Score® for Biz" When evaluating sleep, attention is often focused on simple quantitative data such as sleep time, but Brain Sleep believes it is important to evaluate sleep from a more multifaceted and comprehensive perspective. Therefore, we created a set of questions that quantify the subjective evaluation of sleep from a wide range of perspectives, including subjective symptoms related to sleep and sleep habits, and further quantified it as a "deviation score" familiar to Japanese people, thereby building a system that makes it possible to grasp the relative sleep state of the entire Japanese population. This is "Sleep Deviation Score® for Biz". Currently, with NTT East Japan as our innovation partner, we are developing a corporate health management service called "Sleep Standard Deviation Value® for Biz." This service visualizes employees' "engagement" with the company from their "sleep" and compares it with the national sleep standard deviation value, allowing you to become aware of issues that may not have surfaced within your own company and improve presenteeism. URL: https://brain-sleep.com/sleep-deviation/ About The Breakthrough Company GO Founded by Takahiro Miura and Ryoma Fukumoto, who left Dentsu and Hakuhodo to become independent, the company goes beyond the realm of typical advertising and PR companies and advocates for "business creativity." With creativity at its core, the company handles everything from helping large companies launch new businesses to supporting their business growth. The company also excels at newsworthy promotions that combine PR ideas with creativity. HP: https://goinc.co.jp/
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