BrainSleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "BrainSleep") will launch a "Sleep Support System" on Tuesday, October 5, to help solve the sleep problems faced by many businesspeople. We will provide companies with a special program of our health management service "Sleep Score® for Biz" (*1) free of charge, and offer sleep quality improvement products at a discounted price. In addition, for individuals, we will also start an initiative to diagnose sleep types based on sleep duration and lifestyle habits, and present special coupons according to the results. These will be published on the special website below. In addition, the brand's first commercial, "What a Pillow Needs," is currently being broadcast on commercial key stations and digital platforms. "Sleep Support System" - A service for companies and individuals to solve the sleep problems of Japanese businesspeople The sleep duration of Japanese people is in a serious state. A survey (*2) conducted by our company this year revealed that the average sleep duration is 6 hours and 43 minutes, which is even shorter than the 2018 OECD survey (*3), making it the shortest sleep duration in the world compared to the OECD member countries' average of 8 hours and 25 minutes. Furthermore, only 40% of the total population secures the recommended minimum sleep duration of 7 hours or more, highlighting Japan's sleep problem. BrainSleep recognizes that "Japanese sleep" is insufficient and of low quality compared to the rest of the world, which is a major social issue. Among these, we believe it is particularly important to take measures at the corporate level to address the sleep problems of businesspeople. To date, we have been providing "Sleep Score® for Biz" for companies and have implemented numerous initiatives to support health management. Now, with the aim of solving the sleep problems faced by Japanese businesspeople from both corporate and individual perspectives, we will offer a package plan "Sleep Support System" including "Sleep Score® for Biz" as a corporate service, and also provide "Sleep Type Diagnosis" free of charge to individual businesspeople. Improve corporate "sleep quality" through "Sleep Score" measurement and "Online Sleep Seminars" The "Sleep Support System" aims to improve the sleep quality of businesspeople belonging to companies by visualizing their sleep status using "Sleep Score® for Biz" and conducting "Online Sleep Seminars" (video distribution) where they can learn practical knowledge about sleep. Currently, six companies have decided to implement the system, including Makuake Inc., a crowdfunding service, Luup, which operates an electric kick scooter sharing service, and KabuK Style Inc., which provides the flat-rate accommodation service "HafH." We will continue to recruit and support various companies, including startups, IT, advertising, and media industries, which face challenges with sleep duration, as participating companies in the "Sleep Support System." Additionally, for individual businesspeople, we offer a "Sleep Type Diagnosis" that diagnoses their sleep type based on their sleep duration and lifestyle habits, and presents special coupons according to the results. By providing opportunities for individual Japanese businesspeople to consider and improve their own sleep quality, we aim to support the resolution of business-related sleep problems in Japanese society and promote initiatives to improve the quality of sleep in Japan. *1: Sleep Score®: A system that creates a set of questions to quantitatively evaluate subjective sleep from a wide range of perspectives, including subjective symptoms and sleep habits, and further converts it into a numerical "deviation score" familiar to Japanese people, making it possible to grasp the relative sleep state within the entire Japanese population. Currently, in collaboration with NTT East as an innovation partner, we are developing "Sleep Score for Biz," a health management service for corporations. This service visualizes the "engagement" between employees and the company from their "sleep" and allows companies to discover previously hidden issues by comparing their sleep scores with the national average, thereby improving presenteeism. *2: Survey method: web survey, target area: nationwide, target audience: men and women, sample size: n=10,000ss, survey period: January 2021 *3: OECD2018 Time use across the world Porta [About the Sleep Support System] Launch date: October 5 (Tuesday) 10:00 AM ~ ▼Participating companies (6 companies) ・EXx Inc. ・KabuK Style Inc. ・The Breakthrough Company GO ・Makuake Inc. ・Richika Inc. ・Luup Inc. (In alphabetical order) ▼Services provided ・Provision of a special program for Sleep Score® for Biz ・Provision of online sleep seminars (video distribution) to interested companies ・Introduction of sleep type diagnosis and distribution of special coupons Inquiries and applications: brainsleep.zzz@gmail.com [About Sleep Type Diagnosis] This is a personal sleep diagnosis that determines your sleep type based on your sleep duration and lifestyle habits, and presents coupons according to the diagnosis results. ▼Flow of Sleep Type Diagnosis STEP1. Answer questions about your sleep duration and lifestyle STEP2. Diagnose your sleep type STEP3. Get valuable coupons that can be used at the online store URL: https://www.zzz-land.com/shop/pages/sleep_diagnosis_off.aspx ＜Makuake Inc.＞ This is a support-purchase service for new things and experiences, with the vision of "realizing a world where things that should be born are born, things that should spread are spread, and things that should remain, remain." In addition to being utilized by businesses across Japan through collaborations with over 100 financial institutions nationwide, it also partners with domestic and international distribution partners to support businesses in expanding even after projects are completed. URL: https://www.makuake.com/ ＜Luup Inc.＞ Luup's mission is to "create an infrastructure that makes every street corner feel like a station front," and it operates a sharing service for short-distance travel using electric, small, single-person micromobility. URL: https://luup.sc/ ＜KabuK Style Inc.＞ A travel tech company that provides the flat-rate accommodation service "HafH." We create a future where each individual can live a flexible ("kabuku") life, choosing according to their diverse values. URL: https://kabuk.com/ [About the corporate brand commercial] ▼Background of distribution BrainSleep aims to provide new added value beyond the scope of a D2C brand, such as expanding into physical stores in response to customer demand for actual product experience in addition to online sales, and proposing a new lifestyle that solves sleep problems. The company's first corporate brand commercial, which has just been released, uses the copy "A pillow doesn't just support your head" and "What you really need is to cool your brain" to express the company's stance of questioning the opportunity to re-evaluate sleep through its products. ▼Corporate brand commercial overview "What a Pillow Needs" (30 seconds) YouTube: https://www.youtube.com/watch?v=BJDfLgaHbo
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