株式会社ブレインスリープ(Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "BrainSleep") has collaborated with model Yu Yamada, a member of the "Brain Sleep Project 2021" that promotes "quality sleep for a refreshed brain = Brain Sleep" as advocated by the company, to launch "BRAINBOW Mirai no Furikake" as a food product that promotes brain development in children. Collaboration Background Japan is said to have the shortest average sleep duration in the world, and there are reports that children's sleep duration is also decreasing, influenced by adults. While sufficient quality sleep is crucial for building a child's brain, this situation is deeply concerning. BrainSleep considers such sleep deprivation in children as one of Japan's critical sleep issues, and in May 2021, launched "BRAINBOW" as a brand to support its resolution. This time, in collaboration with Yu Yamada, a model and mother who leads a busy life balancing work and childcare, we have developed a furikake that incorporates knowledge from sleep science. This furikake allows busy mothers to easily incorporate a balanced diet, and with its meticulous selection of ingredients, both children and mothers can enjoy it with peace of mind every day. Through sleep and diet, we aim to promote brain development in children to create a better future. Collaboration Overview Yu Yamada ✖︎ BRAINBOW This furikake, recommended by BRAINBOW, a brand developed by BrainSleep to promote children's brain development, provides a balanced intake of nutrients essential for children's brains and sleep. ① Packed with nutrients to support children's brain and body growth in every sprinkle This special recipe, based on dried sardine flakes, includes sesame, wakame seaweed, dried shiitake mushrooms, konbu seaweed, and carrots. We considered the nutrients necessary for brain and body growth from both "sleep science" and "nutritional science" perspectives. It has a sweet and rich flavor that children will love. Even when you don't have time to cook from scratch, you can still easily supplement essential nutrients that tend to be lacking. ② Chew well and wake up deliciously! Proper chewing also nurtures the brain With the desire for children to chew thoroughly, the particles are slightly larger than typical furikake. "Chewing well" acts as a wake-up switch. It stimulates the brain, contributing to a clear distinction between day and night. Furthermore, chewing well stimulates saliva production, strengthening teeth and boosting immunity, and is also expected to activate the brain, improving quick thinking and memory. ③ Seven-free for peace of mind for children and mothers Because children eat it every day, we use only safe and secure ingredients, free from chemicals and unnecessary substances. No chemical seasonings, preservatives, starch hydrolysates, colorings, protein hydrolysates, Chinese-sourced ingredients, or food additives are used. Product Name: BRAINBOW Mirai no Furikake Price: 1,800 yen (tax included) Contents: 50g Release Date: September 3, 2021 (Friday) Product Page: https://www.zzz-land.com/shop/g/gYY001A1/ Yu Yamada Profile Model Born in 1984. From Okinawa Prefecture. Rose to fame as an exclusive model for fashion magazine "CanCam" and is active across a wide range of fields as a model and actress. She continues to be active in various genres such as advertising and magazines. Product Development Comment While I believe that having a balanced diet is very important, I thought it would be great to have something that could provide nutritional balance with just one sprinkle on days when I might have had a slightly unbalanced meal. That's how I came to create this "furikake"! I insisted on safe and secure ingredients so that it could be eaten every day without worry. I think not only children but also adults will find it delicious. Besides simply sprinkling it on rice, you can also mix it with vegetables, or pasta, and it's surprisingly tasty even eaten on its own! I hope you all will come up with various arrangement recipes!! What is the Brain Sleep Project? BrainSleep aims to solve the sleep debt of Japanese people, who are said to have the shortest sleep duration in the world, by providing various ways to experience quality sleep, or "Brain Sleep," and making it a part of their lifestyle. This project, advocated by BrainSleep, aims to promote quality sleep ["Brain Sleep"] together with frontrunners active in various fields. Along with correct sleep knowledge, we will incorporate it into lifestyles from various angles such as fashion and beauty, and utilize various tools such as YouTube and Instagram to enlighten people about quality sleep ["Brain Sleep"] through collaborations and projects tailored to the activities of each participating member.
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