Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Michibata Kosuke, hereinafter referred to as "Brain Sleep") has collaborated with makeup artist Yusuke Kawakita, a member of the "Nomin Project 2021," which advocates "good quality sleep that rests the brain = brain sleep," to launch "NOMIN FLOW DROP" on Friday, September 3rd, Japan's Sleep Day, which allows you to turn your sleep time into skin care and achieve beautiful skin by getting good quality sleep. Collaboration Background Sleep does not just "relieve fatigue" or "relieve sleepiness," it has many other roles and is increasingly understood to be deeply connected to memory, the autonomic nervous system, hormones, and even beauty. Sleep has the role of effectively eliminating waste products and repairing the body in a way that cannot be done while awake. Getting good quality sleep can improve your health, have anti-aging effects, and be effective for beauty. From this perspective, we worked with Yusuke Kawakita, a beauty professional and hair and makeup artist, to consider whether beauty, which is a daily accumulation, could be combined with the sleep we spend every day to provide skin care. We developed a supplement that, when added to your pre-bedtime routine, will give you good quality sleep and skin. Collaboration Overview Yusuke Kawakita ✖︎ NOMIN A liquid supplement to take before bed that turns your sleep time into skincare time. ① Contains two types of lactic acid bacteria and three types of relaxation support ingredients . It promotes deep sleep and healthy skin . Contains two types of lactobacillus bacteria for beautiful skin. One serving (approximately 2g) contains 30 billion lactobacillus bacteria, the same amount as three servings of yogurt. It also contains GABA, glycine, and theanine, which support sleep quality. It regulates your intestines while you sleep soundly, supporting sleep and beautiful skin. ② Contains hyaluronic acid and ceramide to further support beauty. Contains hyaluronic acid and ceramide, which are famous beauty ingredients that keep skin moist. Moisturize from the inside out. 3. Add to your bedtime routine . Just take one teaspoon (about 2g) for easy intake. It comes in a dropper type that is easy to take. You can take it as is by putting it in a teaspoon, or mix it with water, herbal tea, or yogurt. The gentle sweet and sour taste goes well with herbal tea and yogurt. Product name: NOMIN FLOW DROP (liquid supplement) Price: 6,480 yen (tax included) Contents: 50g Release date: Friday, September 3, 2021 Product page: https://www.zzz-land.com/shop/g/gYK001A1/ Profile of Yusuke Kawakita Makeup Artist She has worked on hair and makeup for many popular actresses and celebrities, and has appeared in various beauty magazines, on TV and radio. She is also active in a wide range of fields, developing collaborative items with cosmetic brands and producing her own cosmetic brand. Product development comments I've always thought that sleep is a very important factor in creating beautiful skin. I've been a hair and makeup artist for many years, and I've learned that to create beautiful skin, it's important to take care of your skin before hair and makeup, and to bring out the natural power of the skin itself, which is the base of that, and to make your skin stable and unshakeable. Health is also an important factor in creating beautiful skin. We have collaborated to create items that allow you to take care of your skin while you sleep by getting good quality sleep. What is the Brain Sleep Project? Brain Sleep aims to solve the sleep debt of Japanese people, who are said to have the shortest sleep times in the world, by having people experience high-quality sleep, or "brain sleep," from various angles and having it become a part of their lifestyle. This is a project that aims to promote the quality sleep (brain sleep) advocated by Brain Sleep, together with front-runners active at the forefront of various fields. Along with proper sleep knowledge, we will incorporate it into lifestyles from a wide range of angles, including fashion and beauty, and will promote quality sleep, or "brain sleep," through collaborations and projects that are in line with the activities of each participating member, utilizing various tools such as YouTube and Instagram.
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