Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kosuke Michibata) began selling products that solve sleep problems on September 1st at Tsutaya Books, a new platform for lifestyle proposals. While sales of Brain Sleep's original products have been steadily increasing since their launch as a D2C brand, there have been many requests from customers to experience the products in a physical store. In the future, Brain Sleep and Tsutaya Books will not only sell products, but will also propose new lifestyles that solve the sleep problems that have been highlighted as a way to provide new added value. We sell our products as a D2C brand mainly through our own website, zzzLand ( https://www.zzz-land.com/shop/default.aspx) , but we will now start selling our products at Tsutaya Bookstore, a new lifestyle platform, creating an opportunity for more people to experience our products. ■ Each product ・Brain Sleep Pillow with cover (LOW/STANDARD/HIGH) 33,000 yen (tax included) ・Brain Sleep Mattress (Float Overlay) 88,000 yen (tax included) ~ Single/Semi-double/Double/Queen size ・Brain Sleep Kids Pillow with cover 22,000 yen (tax included) ・Brainbow Mirai Cocoa 2,160 yen (tax included) ・Brain Sleep Water 324 yen (tax included) *Mattresses are only available in Futakotamagawa, Nagoya, and Kochi. ■ Future plans Through this expansion and sales at the nine "Tsutaya Bookstores" and "Futako Tamagawa Tsutaya Electrics," the company aims to create new touch points and provide added value in real stores for future D2C brands. [Tsutaya Bookstore] As a "BOOK & CAFE" style bookstore that offers lifestyle suggestions, the company operates 19 stores in Japan and 3 stores in China. https://store.tsite.jp/ [Tsutaya Electrics, Futako Tamagawa] Based on the concept of "a home electronics store that sells lifestyle products," this new style of electronics store offers lifestyle suggestions from concierges in a BOOK & CAFE space. https://store.tsite.jp/futakotamagawa/
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