Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "Brain Sleep") will launch "Oyako de Gussuri Check" (Sleep Check for Parents and Children), a sleep diagnosis content that supports the sleep of Japanese children, who have the shortest sleep duration in the world, starting on September 3 (Friday), Sleep Day. At the same time, the design of the "Nōmin Project" website has been renewed. Since March of this year, Brain Sleep has appointed Nobita Nobi as its "Sound Sleep Ambassador" to promote "Nōmin," a type of sleep that allows the brain to rest, to all Japanese citizens. Both "Oyako de Gussuri Check" and the "Nōmin Project" website will be guided by "Doraemon" designs. Background It has been reported that Japanese children, like adults, have the shortest sleep duration in the world*1, with a difference of more than 1.5 hours compared to New Zealand, which ranks first. Especially in early childhood, sleep significantly impacts brain development, and research*2 has shown that children with shorter sleep durations tend to have smaller hippocampi (the brain region involved in memory) compared to children with longer sleep durations. Brain Sleep views child sleep deprivation as one of Japan's critical sleep issues and is undertaking activities to help resolve it. *1: Jodi A Mindell, Avi Sadeh, Benjamin Wiegand, Ti Hwei How, Daniel Y T Goh. Cross-cultural Differences in Infant and Toddler Sleep Sleep Medicine11(2010)274-280 *2: Y.Taki et al.Sleep duration during weekdays affects hippocampal gray matter volume in healthy children.Neurolmage60(2012)471-475 Sleep Diagnosis Content "Oyako de Gussuri Check" Launched We have launched "Oyako de Gussuri Check," a diagnostic content that supports the resolution of issues related to children's sleep. It features a "Doraemon" design to make it enjoyable for both parents and children. URL: https://brain-sleep.com/sleep-deviation/sleepcheckkids/ Points: ① You can discover your sleep type by answering 12 simple questions. ② You will also learn about countermeasures suitable for your sleep type. ③ Diagnosis results can be shared. *Share via the share button on various SNS (Twitter, Instagram, Facebook) You might discover what's disturbing your sound sleep! What's your sleep type? Depending on the results, you will be classified into one of four types: "Sound Sleeper," "A Bit Sensitive," "Well-Prepared & Tidy," and "Deep Sleeper." Discover your type and strive to improve your sleep quality by being mindful of your daily habits! Future Plans Currently, we are developing "Sleep Deviation Score for Kids," a service that creates a set of questions to quantitatively assess subjective sleep evaluations from a broad perspective, including sleep symptoms and habits, and further digitizes them into a "deviation score" familiar to Japanese people. This will enable us to understand relative sleep conditions among the Japanese population and resolve issues. We will strive to encourage more people to take an interest in children's sleep and provide support tailored to the depth of their concerns. * "Sleep Deviation Score" is a registered trademark of Brain Sleep. Children's Sleep Status Survey 2021 website: https://brain-sleep.com/sleep-deviation/research2021kids/ Sleep Deviation Score® website for working adults: https://brain-sleep.com/sleep-deviation/ Nōmin Project Website Renewed with "Doraemon" Design! The Nōmin Project website has been renewed with a "Doraemon" design. Click here for more details ↓ Website URL: https://www.zzz-land.com/shop/pages/nomin-project.aspx
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