Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Kosuke Michibata, hereinafter referred to as "Brain Sleep") is launching the "NOMIN" brand as part of the "Brain Sleep Project" to raise awareness of good quality sleep where the brain sleeps. The first product is a collaboration with model Shiho Takechi and brand director and model Ayumi Seto, and reservations will begin at 10:00 on Wednesday, January 20th at "zzzLand," a select shop specializing in sleep that collects products and services to deliver the best sleep. As the first collaboration item, Ayumi Seto and Shiho Takechi have developed sanitary shorts that do not require sanitary products (hereinafter referred to as "NOMIN sanitary shorts"), and a night bra and shorts that can be worn as a set (hereinafter referred to as "NOMIN night bra/care shorts") that are recommended for postpartum women. The NOMIN sanitary shorts were developed as sanitary shorts that do not require sanitary products and can absorb water just by wearing them, and are designed to be used safely while sleeping. The "NOMIN night bra/care shorts" were developed as a night bra and shorts that make it easy to care for the figure of postpartum women, and incorporate a design that allows immediate response to breastfeeding at bedtime even if you have a small child, making use of Takechi's own experience of giving birth, and are designed to reduce the burden on postpartum women. The NOMIN collaboration starts with the desire to solve the sleeping problems of the same generation through collaborative products and deliver the best sleep possible. Also, as a new product for January, zzzLand will begin selling "UMAMI Supplement," a product packaged in the form of "soup stock" that can be easily consumed to provide the "amino acids" that the brain and body need during stressful days. It comes in five flavors and contains the best balance of umami and herbs while keeping with your lifestyle. By taking it according to your physical condition and the situation in your life, it will help you feel more energetic and support your own work-life balance. ▼NOMIN sanitary shorts ▼NOMIN Night Bra and Shorts "NOMIN" First Collaboration Overview <Sanitary shorts x Ayumi Seto> ■Release date: Pre-orders start on Wednesday, January 20, 2021, and the product will be released on Wednesday, February 17 ■Product name: NOMIN sanitary shorts ■Size: Available in 3 sizes: S, M, and L ■Sales price: ¥7,000 (excluding tax) 10% off for a limited time from the reservation start date ■Available colors: Black x lavender, green x orange beige ■Product page: https://www.zzz-land.com/shop/g/gCH001A1/ ■ Product points ● Sanitary shorts that do not require sanitary products The three-layer absorbent area allows the shorts themselves to absorb menstrual blood. Each short can absorb the equivalent of about four napkins (45mL). -Materials that are kind to the skin and the earth The main fabric is a Bemberg® blend that is smooth to the touch, fits well, and is highly functional. Bemberg® is a regenerated fiber made from the downy hairs around cotton. We also paid special attention to choosing eco-friendly materials. ●The wide absorption area provides peace of mind even at night. The absorbent surface covers the waist, making it safe to use even while sleeping or relaxing. ●Elastic waistband that doesn't constrict the stomach The rubber is wrapped in fabric, making it soft against the skin and reducing the rubber's digging into the skin. <Night Bra and Care Shorts x Shiho Takechi> ■Release date: Pre-orders start on Wednesday, January 20, 2021, and the product will be released on Wednesday, March 17 ■Product name: NOMIN Night Bra/Care Shorts ■Size: Available in 3 sizes: S, M, and L ■Sales price: [Bra] ¥6,600 (excluding tax) [Panties] ¥5,500 (excluding tax) ■Available colors: Light green and sand beige ■Product page: https://www.zzz-land.com/shop/g/gCH007A1/ ■ Product points [Common to bra and shorts] ●100% cotton material that is soft on the skin The body fabric is made of 100% cotton ribbed material. It has excellent elasticity and fits comfortably against the skin. It has a simple yet stylish design that doesn't look like functional underwear. [Bra] ● Gently care for your postpartum bust Soft to wear, yet with firm correction. The lift panel on the side of the cup gathers the bust and prevents it from moving sideways. The high side design reduces excess flesh around the sides of the bust and covers the back of the sides. Supports nighttime breastfeeding The deep V-neck allows you to shift the cups for breastfeeding. The straps are adjustable at the front, making them easy to adjust after wearing. They can also be loosened when breastfeeding. ● Stress-free comfort The wide fabric belt under the bust reduces digging in. Since there are no parts such as hooks, you can wear it comfortably without any discomfort even when sleeping. [Shorts] ●For those who have had a cesarean section The front is flat, so it can be worn by women after a Caesarean section. The waist belt is wrapped in fabric so it doesn't dig into your skin. ● Tighten your pelvis The area around the pelvis is made of powerful material to support the loosened pelvis. It also comes with a hip-up panel that gives your butt a natural rounded shape. Double crotch design makes it easy to put on a sanitary napkin The gusset has a waterproof double crotch. You can wear a winged napkin to prevent lochia or when your period starts. ■ Ayumi Seto profile and comments Brand Director/Model Her creative sense has garnered attention and she has gained tremendous support. In 2020, she launched a new brand, "Dear Sisterhood." She also posts about her hobbies of traveling and watching movies on social media, and has many fans of her lifestyle. Official Instagram account: https://www.instagram.com/setoayumi/ [comment] When you feel depressed and anxious during your period. I think about so many things that I can't fall asleep at night. Thinking about all the girls who will be going through these unpleasant days for about a week. "Enjoy every moment!" We have created sanitary shorts with a happy, pop design that do not require napkins, and which strongly convey this message. As a collaboration with Brain Sleep, it is designed to keep you safe while you sleep. Let's have fun being girls together! ■ Shiho Takechi's profile and comments Model She has a career of over 10 years as a model and celebrity, appearing in fashion magazines, TV, commercials, radio, etc. Currently, she posts about lifestyle topics such as beauty, food, interior design, outdoors, music, and travel on social media, and is highly popular among women of her generation. In July 2020, she gave birth to twin boys. Official Instagram account: https://www.instagram.com/shiho_takechi/ [comment] I created something that I had been hoping for to relieve the frustration I felt after giving birth! Cute corrective underwear that is both functional and can be worn as a set. These pelvic correction shorts completely wrap around your stomach and keep you warm, without the elastic touching your C-section scars. A night bra that keeps your breasts in shape while you sleep and allows you to breastfeed. I always end up putting my own needs on the back burner. Every day I give my all to the endless childcare! I would be happy if I could become a corrective underwear that will support and care for the body of such a hardworking mother (^^) ＜Introduction of new products available at zzzLand in January 2021＞ UMAMI Supplement Product Overview ■Release date: Late January 2021 ■Product name: UMAMI supplement ■Size: 3.5g x 10 packets each (Wake Up Revolution only: 3.2g x 10 packets) ■Sales price: ¥1,600 each (excluding tax) ■Products: Smile Diet, Stress Management, Wake Up Revolution, Deep Sleeping, Energy & Focus ■Product page: https://www.zzz-land.com/shop/g/gAC001A1/ Of the five flavors, "Deep Sleeping" is made with seafood stock based on shrimp and crab, which are seafood rich in glycine and GABA, and is mixed with relaxing herbs such as cinnamon and matcha, as well as GABA and theanine (derived from tea) to support function. By enjoying it slowly before going to sleep, you can gently rest your brain and nerves that have been working hard during the day, supporting ideal sleep. There are also five other flavors to choose from depending on the situation: "Smile Diet," "Stress Management," "Wake Up Revolution," and "Energy & Focus."
Log in
