Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Michibata Kosuke, hereinafter referred to as "Brain Sleep") has adopted the keyword "Brain Sleep = sleep that rests the brain" and will launch the "Brain Sleep Project" on Thursday, September 3rd, Japan Sleep Day, to eliminate the sleep debt of Japanese people from various aspects of lifestyle, including wellness, food, clothing, and beauty. In addition, to ensure that the Brain Sleep Pillow can be tailored to fit any body type, it will be available in three sizes, including the standard size and the addition of low and high sizes, and new colors of covers will also be released. The Noumin Project is a project that allows you to experience Noumin from all angles, achieving better quality sleep than ever before through collaborations with various "talented" members and the launch of the Noumin brand. The members participating in this project will measure their sleep deviation score, which was developed based on the data of 10,000 people, and will use various tools such as YouTube and Instagram to experience and spread awareness of "Noumin" through collaborations that are in line with their own activities, with the goal of getting good quality sleep, along with proper sleep knowledge. What is brain sleep? Brain Sleep defines quality sleep as "brain sleep." Quality sleep is when the brain is in a deep sleep at the beginning of sleep, and it is important that the brain sleeps above all else. To achieve brain sleep, you must first understand your own sleep and be conscious of adding new habits that suit you to your daily routine. Brain Sleep Project Background As the coronavirus has raged around the world, society and lifestyles have changed rapidly, and as a result, people are now sleeping more. There are many reasons for this, such as staying at home more, drinking less, and taking more naps. However, something has also been lost: the quality of sleep. There are an increasing number of people in Japan who cannot sleep because of anxiety, who are sleepy no matter how much they sleep, or who stay up late and cannot wake up in the morning. Taking advantage of Sleep Day on September 3rd, Brain Sleep has launched the Brain Sleep Project to deliver the best sleep possible to people all over Japan and support people in getting a good night's sleep. Through this project, we hope that people all over Japan will pay attention to their own sleep and, by making a small change in their awareness, aim to be more positive and challenge themselves every day. Profile of members participating in the Brain Sleep Project ■ Chiharu Momo (stylist) He moved to the UK in 2002 and began working as a stylist in Tokyo in 2004. He works mainly in styling for magazines and advertisements, and is also active as a brand director. ■Juriko Edwards (Representative of IGNITE YOGA) Utilizing the worldview she gained in California and Hawaii, she continues to propose new forms of yoga and mindfulness while creatively producing events and programs. Since 2015, he has been involved in the launch of lululemon Japan and is involved in event strategy. ■Nao Hirota (Yoga instructor) After retiring from the bank, he taught over 20,000 people at a major yoga studio. In 2017, he opened his own yoga studio. He invented "Bikin Yoga" based on building a body that you can be satisfied with. Currently, in addition to conducting ZOOM lessons, she also runs an online salon and broadcasts on YouTube nationwide. ■Mori Kumiko (Cooking expert) With the motto of "being particular but not being bound by anything," she develops simple, safe recipes that anyone can make without any stress. She publishes and proposes her own cooking know-how on social media and at events, attracting many followers. She is currently promoting meals that are delicious for the body and that are comfortable for herself and her family, without being particular about organic or additive-free foods. ■ Ayako Motojima (diet beauty expert) Taking advantage of her experience of successfully losing 20kg after giving birth and her career supporting women in dieting at a slimming salon, she became a beauty expert. Her books on the theme of self-care and habits for the mind and body have sold over 380,000 copies in total. She has a high level of support on social media, especially on Instagram, and is active in a wide range of fields, including her own self-care brand "eume," promoting the brand in China, and working as a consultant. ■ Akiko Fujii (Beauty model) A woman in her 40s who loves beauty and cats. She posts beauty tips and easy-going lifestyle tips on Instagram. ■ Shiho Takechi (model) She has over 10 years of experience as a model and talent, appearing in fashion magazines, TV, commercials, and radio. Currently, she posts about not only fashion, but also beauty, food, interior design, the outdoors, music, travel, and other lifestyle topics on social media, and is gaining a lot of support from women of her generation. In July 2020, she gave birth to twin boys. ■ Ayumi Seto (Brand Director/Model) Her creative sense has garnered attention and she has gained tremendous support. In 2020, she launched a new brand, "Dear Sisterhood." She also regularly posts about her hobbies of traveling and watching movies on social media, and she has many fans of her lifestyle. Project Schedule September 3rd: Chiharu Dodo x Seiji Nishino "Brain Sleep Collaboration YouTube" uploaded Mori Kumiko's "Brain Sleep Challenge" is up Week of September 7: Motojima Ayori's "Noumin Instagram Live" and "eume collaboration set" on sale Juri ko Edwards "Brain Sleep Challenge" up Week of September 14: Nao Hirota's "Brain Relaxation Challenge" is up Week of September 21: Akiko Fujii/Shiho Takechi/Ayumi Seto "Brain Sleep Challenge" up We will continue to hold various "brain sleep activities" with various members. *The schedule is subject to change. Brain Sleep Project Site *Opening September 3rd https://www.zzz-land.com/shop/pages/nomin-project.aspx This time, we will be collaborating with "Deep Sleep Alarm" as an app to measure brain sleep to promote the Brain Sleep Project. https://jukusui.com/ The Brain Sleep Pillow, a pillow that helps your brain sleep, has been extremely popular since its release. The Brain Sleep Pillow was born from the Stanford method of getting the best sleep. Equipped with three functions to help you create the golden 90 minutes needed for quality sleep. ①The "Brain Sleep Pillow," a pillow that helps your brain sleep, has been hugely popular since its release. The Brain Sleep Pillow was born from the "Stanford Method for Best Sleep." It has three functions to help you achieve the golden 90 minutes needed for quality sleep. ② Eliminate the "unfit" feeling. "3D LOOOP" combines low and high resilience structures The Brain Sleep Pillow has a three-layer structure to provide a custom-made fit to the head. "① Adjustment layer that gently wraps around the head" "2. Support layer that firmly supports the head and cervical spine" "3) A base layer that keeps its shape even when you turn over in your sleep" By finely adjusting the softness and firmness of each layer, we have achieved a comfortable sleep that has never been achieved before. After about seven days of use, the adjustable layer will fit the weight and size of your head, creating a pillow that is just for you. In addition to the three-layer horizontal structure, there are also five vertical gradation structures. The area around the neck is soft enough to sink in easily, while the ends are a little firm, so it fits snugly even when you sleep on your side and makes it easy to turn over. 3) "GREEN LOOOP" is washable, hygienic and made from 100% recyclable materials Thanks to their advanced technology, they are able to create an ecosystem that uses 100% recyclable materials and repurposes old pillows into new pillows, eliminating waste. In addition, when washing, just rinse it off in the shower. After that, just leave it in a well-ventilated place for about 10 minutes to keep the pillow clean. From the rainy season to summer, when dust mites and mold are a concern, be sure to wash your pillow and keep it clean to get the best sleep possible. [NEW] Improved for better fit and ease of use ① Three slim models are now available to choose from, allowing you to find the type that best suits you. In order to provide the perfect size for all body types, the existing sizes will remain standard, and three new sizes, low and high, are now available. ②The pillow covers have also been updated. A special pillowcase that uses the latest sleep fabric COVEROSS technology for a more comfortable sleep. The breathable double mesh material keeps you dry and not sticky. Antibacterial and deodorizing properties keep you feeling clean for a long time. A new navy color is now available. [Product Overview] Product name: BRAIN SLEEP PILLOW Price: 30,000 yen (excluding tax) *Same price for all sizes Release site: www.zzz-land.com
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