Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "Brain Sleep") will launch "Brain Sleep Pillow", Brain Sleep's first in-house developed product created by our founder, Nishino, who is a leading sleep researcher and author of "The Stanford Way to a Restful Night's Sleep," on May 8, 2020, at its official e-commerce site, zzzLand. The "Brain Sleep Pillow" was available for pre-order sales for 35 days, from March 17, 2020, to April 20, 2020, on "Makuake", a support and purchase site for new products and experiences. As a result, we were able to raise 16.6 million yen in support purchases. Japan's Sleep Problems: Declining Productivity Due to Sleep Deprivation and Poor Sleep Quality! Brain Sleep announced the results of its "Japan Sleep Deviation Value" survey in March of this year, with the aim of visualizing sleep in Japan. Based on surveys by the OECD and others in 2018, the average sleep duration for Japanese people was said to be 7 hours and 22 minutes, the shortest in the world. However, this survey found that the average sleep duration for Japanese people is 6 hours and 27 minutes, which is 55 minutes shorter than when it was considered the shortest in the world. Furthermore, the survey revealed that people with shorter sleep durations had lower productivity. On the other hand, people with shorter sleep durations but good sleep quality showed improved productivity, indicating that "sleep quality" significantly contributes to "productivity." What is the "Golden 90 Minutes" that everyone who values their daily life should know about? To make the first 90 minutes of sleep the "Golden 90 Minutes," it is crucial to lower your core body temperature (the temperature inside your body). The brain's temperature follows the same pattern as the core body temperature, and cooling the brain during sleep can lead to a good night's sleep. The Brain Sleep Pillow was developed as a pillow that condenses technology to create the "Golden 90 Minutes" by focusing on cooling the head (brain). Product Highlights The Brain Sleep Pillow, born from "The Stanford Way to a Restful Night's Sleep." It features three functions to create the golden 90 minutes necessary for a good night's sleep. ① "AIR LOOOP" for comfortable head cooling with a super-breathable mesh structure It dissipates heat from the head more effectively than any other material, helping to cool down a head that has become hot from daytime activities. The three-dimensional knitted yarn forming a mesh structure enhances breathability, and the pumping action created by tossing and turning (the pillow's "breathing") expels heat and sweat while you sleep. ② Eliminates "no fit" for your head. "3D LOOOP" achieves a combined structure of low-rebound and high-rebound. The Brain Sleep Pillow has a three-layer structure to provide a custom-fit feel for your head. By exquisitely adjusting the softness and firmness of each layer—"① an adjustment layer that gently cradles the head," "② a support layer that firmly supports the head and cervical spine," and "③ a base layer that maintains its shape even when tossing and turning"—we have achieved an unprecedented comfortable sleeping experience. Within about 7 days, the adjustment layer conforms to the weight and size of your head, creating a pillow that is uniquely yours. In addition to the three horizontal layers, it also has a vertical structure with five gradations. The neck area is designed to be softer for easy sinking, while both ends are slightly firmer, providing a secure fit even when sleeping on your side, making it easy to turn over. ③ "GREEN LOOOP" - Washable, hygienic, and made from 100% recyclable materials. Thanks to advanced technology, it is made from 100% recyclable materials, creating an eco-system that eliminates waste by transforming old pillows into new ones. To wash, simply rinse with a shower. Then, place it in a well-ventilated area for about 10 minutes to keep your pillow consistently clean. From the rainy season to summer, when dust mite and mold growth are a concern, washing your pillow and keeping it clean can help you achieve "the best sleep." [Product Overview] Product Name: BRAIN SLEEP PILLOW Price: 30,000 yen (excluding tax) Sales Start: May 8, 2020 Sales Website: https://www.zzz-land.com/ Seiji Nishino Doctor of Medicine Professor, Department of Psychiatry, Stanford University School of Medicine Director, Stanford University Sleep & Circadian Neurobiology Laboratory Founder, Brain Sleep Inc. Certified Qualifications: Designated Psychiatrist, Japanese Society of Sleep Research Certified Specialist
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