This product is currently sold at the following sites: ▼ "zzzLand" is a select shop where you can find the best sleep experience https://www.zzz-land.com/ Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Kosuke Michibata, hereinafter referred to as "Brain Sleep") began accepting pre-orders on Makuake on March 18, 2020 for the "BRAIN SLEEP PILLOW," a "brain-sleep pillow" born from the "Stanford Method of Best Sleep." Japan's sleep challenge: "Sleep disruption and poor quality of sleep lead to reduced productivity!" Brain Sleep conducted a survey on Japan's sleep standard deviation in order to visualize sleep in Japan. According to a survey conducted by the OECD and other organizations in 2018, the average sleep time of Japanese people was 7 hours and 22 minutes, the shortest in the world. The results of this survey showed that the average sleep time of Japanese people is 6 hours and 27 minutes, which is 55 minutes shorter than when they were considered the worst in the world. In addition, it was found that people who sleep less are less productive. On the other hand, people who sleep less but have good quality sleep show improved productivity, showing that sleep quality is a major issue in improving productivity. What are the "golden 90 minutes" that people who value their everyday lives should know? To make the first 90 minutes of sleep the "golden 90 minutes," it is important to lower your core body temperature (the temperature inside your body). When a person's core body temperature drops, they can fall into a deep sleep. Since core body temperature escapes from the extremities of the body, you can get a good night's sleep by cooling your brain (head). The Brain Sleep Pillow was developed as a pillow that condenses the technology that creates the "golden 90 minutes" by focusing on cooling the head. Product points Brain Sleep Pillow was born from the "Stanford Method for Best Sleep." Equipped with three functions to help you create the golden 90 minutes needed for quality sleep. ① Ultra-breathable mesh structure keeps your head cool and comfortable. It dissipates heat from the head better than any other material and is effective in cooling down a hot head during the day. The three-dimensional knitted yarn is made into a mesh structure, which increases breathability, and the pumping that occurs when you turn over in your sleep (the pillow breathes) helps release heat and sweat while you sleep. ② Eliminates the "unfit" feeling. Achieves a combination structure of low and high resilience. The Brain Sleep Pillow has a three-layer structure to provide a custom-made fit to the head. "① Adjustment layer that gently wraps around the head" "2. Support layer that firmly supports the head and cervical spine" "3) A base layer that keeps its shape even when you turn over in your sleep" By finely adjusting the softness and firmness of each layer, we have achieved a sleeping experience that was previously impossible. 3) It is washable, hygienic and made from 100% recyclable materials. Simply rinse in the shower and leave in a well-ventilated place for about 10 minutes to keep your pillow clean. Thanks to their advanced technology, they are able to create an ecosystem that uses 100% recyclable materials and remakes old pillows into new pillows, eliminating waste. Product Overview Product name: BRAIN SLEEP PILLOW Price: 22,000 yen (excluding tax) ↓↓Sales on this site have ended. Thank you for your support. ■ Advance reservations: March 18th to April 20th, 2020, 17:59 Makuake product project site https://www.makuake.com/project/brainsleeppillow *Limited quantity, limited price ■ Release date: May 8, 2020 Now on sale at our own EC site "zzzLand" https://www.zzz-land.com/ Company Profile Brain Sleep was founded in May 2019 by Seiji Nishino, director of the Stanford University Sleep Biorhythm Laboratory, with the slogan "Live your best life with the best sleep." Brain Sleep provides sleep consulting to companies that specialize in sleep, IT-based services, and provides medically-based sleep information. The company aims to eliminate the sleep debt of Japanese people, who have the shortest sleep time in the world, and lead them to improve their lives. *This is a venture company funded by Anpha Co., Ltd., a preventive medicine company. Seiji Nishino Doctor of Medicine Professor of Psychiatry at the Stanford University School of Medicine and Director of the Stanford University Sleep and Biorhythm Research Center Founder of Brain Sleep Inc. Certified Qualifications: Mental Health Designated Physician, Japan Society of Sleep Research Specialist [Brain Sleep Co., Ltd.] Brain Sleep was founded in May 2019 by Seiji Nishino, director of the Stanford University Sleep Biorhythm Laboratory, with the slogan "Live your best life with the best sleep." Brain Sleep provides sleep consulting to companies that specialize in sleep, IT-based services, and provides medically-based sleep information. The company aims to eliminate the sleep debt of Japanese people, who have the shortest sleep time in the world, and lead them to improve their lives. *This is a venture company funded by Anpha Co., Ltd., a preventive medicine company. Established: May 2019 Representative Director: Kosuke Michibata Location: JP Tower 26F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo HP: https://brain-sleep.com/ [ Click here for the PDF file of the press release ]