Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will open "Brain Sleep Tokyo Midtown Yaesu Store" (hereinafter "this store"), Brain Sleep's first lab-style real store that evolves sleep through sleep tech and sleep medicine, on Monday, April 27, 2026.At this store, in addition to experiencing and purchasing all Brain Sleep products, we offer four experiential original services that cater to each individual's sleep needs and help them achieve "the best sleep" by treating it as their own personal concern. We will also have a co-located fourth branch of the specialized sleep acupuncture clinic, "Brain Sleep Conditioning Studio," providing a comprehensive experience that looks at each individual's sleep from multiple angles and guides them towards optimization through products, original services, and acupuncture treatments. We will continue to update our services, aiming to be a place where visitors can always experience the "forefront of sleep." In addition, various campaigns will be held to commemorate the opening. Store Concept Since its establishment, Brain Sleep has developed diverse businesses as a solution to Japan's sleep issues, including product development based on sleep medicine, consulting for specialized sleep clinics, operating acupuncture treatment clinics, and supporting corporate health management. Through the knowledge, data, and technology accumulated by Brain Sleep, we have supported many people in improving their sleep.However, while many people experience sleep problems, their concerns vary greatly depending on individual lifestyle, constitution, and environment, making a one-size-fits-all solution difficult. Furthermore, because sleep-related concerns are sensitive, many people have not been able to find appropriate consultation or a trigger for improvement. Against this backdrop, we are opening a lab-style real store as a physical space where everyone can confront "their own sleep" and internalize it. This store will not only propose products but also visualize the different sleep issues each individual has and provide comprehensive solutions based on those results. We aim to provide an "entrance to quality sleep" for everyone and realize optimal sleep for each individual. What you can experience at the lab-style real store We offer unique experiential original services that integrate the knowledge, data, and technology accumulated by Brain Sleep. We also provide a space where you can relax in a private setting and experience the differences in height, shape, and texture of products, including the "Brain Sleep Pillow." Through product and service experiences, you can learn about your own sleep and we will propose methods to solve your problems.Four original services① Sleep Mirror ScanA fitting service that non-contact measures your body shape and size using a unique display and suggests the optimal pillow size.By visualizing pillow selection, which has previously tended to rely on "preference" and "subjectivity," as objective data, you can find a pillow that is better suited to you.② Sleep InsightA diagnostic service that visualizes your sleep status based on questions about subjective symptoms related to sleep and sleep habits.By comparing your sleep data with over 70,000 sleep data points accumulated by Brain Sleep, you can understand your sleep tendencies and weaknesses, and objectively grasp your current sleep status. The diagnostic results can be taken home on your smartphone to help improve your sleep.③ Sleep Navigator (by appointment)A personal consultation service where a dedicated staff member with sleep qualifications provides one-on-one support for your concerns, based on your sleep data visualized by Sleep Insight. They will unravel your sleep problems from various perspectives, including lifestyle, bedding, and environment, and propose improvements you can implement starting tonight. ④ Sleep AI DoctorA sleep consultation service using an AI chatbot that has uniquely learned specialized knowledge about sleep. The sleep AI will provide optimal advice to improve sleep quality based on the customer's sleep state. As more questions are accumulated, the AI's learning will progress, and the service will continuously evolve.Specialized Sleep Acupuncture Clinic "Brain Sleep Conditioning Studio" The "Brain Sleep Conditioning Studio" (hereinafter "Conditioning Studio"), a specialized sleep acupuncture clinic offering acupuncture treatment and body care focused on sleep improvement, will be co-located. At the "Conditioning Studio," dedicated staff with national acupuncture qualifications and sleep certifications will provide unique treatments to regulate the often disrupted autonomic nervous system in modern times, aiming to improve sleep quality. Based on individual sleep and physical conditions, treatments are provided using unique sleep improvement methods. At this store, we will provide comprehensive support for improving each individual's sleep quality from both product and treatment aspects.This facility will house the fourth "Conditioning Studio."Reservation start date and time: Monday, April 13, 2026, 13:00URL : https://conditioning.brain-sleep.com/ "Lab-style Real Store" OPENing Commemorative Campaign Campaign ① Limited quantity! Novelty gift upon registration to Brain Sleep official LINEThose who register for Brain Sleep's official LINE will receive one original handkerchief (2 types in total) made from Brain Sleep Comforter material, which is pleasant to the touch, on a first-come, first-served basis at the "Brain Sleep Tokyo Midtown Yaesu Store." *Quantities are limited, so the campaign will end once supplies run out.＜About Brain Sleep Comforter＞・"Brain Sleep Comforter Perfect Cool EX" A functional comforter that provides ultimate coolness until morning with triple cooling technology: contact cooling, moisture-absorbing cooling, and sustained cooling.Product Page URL: https://brain-sleep.com/products/comforter_perfectcoolex・"Brain Sleep Comforter All Seasons" Reversible and usable 365 days a year! A functional comforter that automatically regulates temperature to keep you cool when it's hot and warm when it's cold.Product Page URL: https://brain-sleep.com/products/comforter_allseasonsCampaign ② Special Opening Commemorative Discount!Eligible period: Monday, April 27, 2026 - Sunday, May 31, 2026・For purchases of 10,000 yen (tax included) or more, you will receive a discount of up to 20,000 yen depending on the purchase amount.・For purchases of 100,000 yen (tax included) or more, you will receive one selected item from Brain Sleep's popular products.Novelty eligible products: Brain Sleep Pillow Covers (various), Brain Sleep Socks Recovery, Brain Sleep Eyemask Hot + Cool, Brain Sleep Bathtablets (20 tablets)【Store Overview】Store Name: Brain Sleep Tokyo Midtown Yaesu StoreOpening Date: Monday, April 27, 2026Business Hours: 11:00 AM - 9:00 PMLocation: Tokyo Midtown Yaesu 2F, 2-1 Yaesu, Chuo-ku, TokyoAccess: Direct underground connection from JR "Tokyo" Station and Tokyo Metro Marunouchi Line "Tokyo" Station (via Yaesu Underground Shopping Mall), 3-minute walk from Tokyo Metro Ginza Line "Kyobashi" Station, 6-minute walk from Tokyo Metro Tozai Line, Ginza Line, Toei Asakusa Line "Nihonbashi" Station 【Opening May 20】First directly managed store in Kansai region "Brain Sleep Hanshin Umeda Main Store" Opening Date: Wednesday, May 20, 2026The "Brain Sleep Hanshin Umeda Main Store" will open in the Kansai area. This will be a lab-style real store offering experiential original services, similar to the main store.Adjacent to this store will be "Wel Sleep Clinic Osaka," a clinic that designs health starting with sleep. It will provide even more specialized sleep improvement services.
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