Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will release "Sleep AI Consultation" as a new function of its sleep measurement tool "Brain Sleep Coin" on Wednesday, November 26. "Sleep AI Consultation" is a sleep chatbot that has AI-learned comprehensive sleep-related information under the supervision of 12 sleep specialists, including Dr. Seiji Nishino, Director of the Stanford University Sleep & Circadian Neurobiology Laboratory. It allows users to consult about sleep concerns 24 hours a day. With this functional update, Brain Sleep will provide optimal sleep solutions tailored to each individual, extending beyond sleep measurement to actions that improve sleep quality. Background The first step to improving sleep quality is to visualize one's own sleep state. Brain Sleep's independent research has revealed many cases of "sleep state misperception," where there is a discrepancy between actual sleep duration and the individual's subjective feeling of sleep. *1"Brain Sleep Coin" is a sleep measurement tool equipped with a unique measurement algorithm developed based on sleep research, which can visualize sleep states. It has also been confirmed that people who measure their sleep more frequently tend to have higher sleep quality. *2*1 "Sleep Deviation Score® Survey" 2025 (n=10,000)*2 Japanese Sleep Issues Revealed by 5 Years of Independent Research https://prtimes.jp/main/html/rd/p/000000198.000046684.html About the New "Sleep AI Consultation" Feature This feature is a specialized sleep AI chatbot developed independently based on the "Sleep Planner" *3 sleep qualification curriculum, which is supervised by 12 sleep specialists, including Dr. Seiji Nishino, Director of the Stanford University Sleep & Circadian Neurobiology Laboratory.*3 Sleep Planner: A Sleep Qualification for Business Application What is the "Brain Sleep Coin" Sleep Measurement Tool? Brain Sleep Coin is a sleep measurement tool that turns sleep into value, equipped with a unique measurement algorithm developed based on accumulated sleep research data. It enables more personalized analysis tailored to individual movements, supports the improvement of sleep quality by suggesting improvements in sleep habits, and offers a virtuous cycle where sleep scores are converted into coins.The app detects sounds and body movements, while the device detects sleeping posture and temperature, allowing for more accurate insight into your sleep state. Information on sleeping posture obtained by the device analyzes sleeping postures during deep sleep and postures associated with frequent snoring. Furthermore, it continuously receives updates such as the "Respiratory Monitoring Alert" function, which displays the risk of sleep apnea syndrome, and the "Sleep AI Consultation" function, which allows you to easily consult about sleep problems. It supports improved sleep quality by suggesting improvements in sleep habits and a positive cycle where sleep scores are converted into value. The device is battery-powered, requires no external power, and is a clip-type that is difficult to dislodge even when tossing and turning. Made of silicone, the contact surface is soft, ensuring no stress during sleep.1. Analyze and Visualize Sleep StateAnalyzes sleep stages (sleep depth), snoring/ambient sounds, etc.By using the device, you can also measure sleeping posture and in-bed temperature (temperature inside the futon).2. Personalized AdviceIdentifies problems based on your sleep state and provides advice for improving sleep.Offers suggestions for improvement based on daily sleep conditions to support better sleep.3. Sleep Apnea Syndrome (SAS) Alert FunctionEquipped with a "Respiratory Monitoring Alert" that detects the risk of SAS. It displays the danger level in four stages based on the number of snores and suspected apnea events during sleep.4. 24-hour Chatbot Consultation AvailableAn AI function with sleep knowledge responds to sleep concerns and questions 24 hours a day.Provides accurate advice tailored to individual concerns.5. Earn Coins Every Time You SleepThe better your sleep habits and sleep state, the more sleep coins you accumulate. Sleep coins can be exchanged for discount coupons for Brain Sleep products, in-app music purchases, and more.Product Name: Brain Sleep CoinPrice: App Free, Device 8,800 yen (tax included)URL: https://brain-sleep.com/products/coin[App Download URL]iOS: https://apps.apple.com/jp/app/brain-sleep-coin/id1610963810Android: https://play.google.com/store/apps/details?id=com.brain_sleep.sleepCoin&hl=ja*The app can be used alone, but combining it with the device increases the accuracy of sleep rhythm/sleeping posture measurement.