Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") has significantly expanded the number of Bic Camera Co., Ltd. (Head office: Toshima-ku, Tokyo; Representative Director and President: Toru Akiho; hereinafter "Bic Camera") stores handling its sleep products, including sleep tech, from the conventional 4 stores to a total of 16 stores across 8 prefectures nationwide. With this expansion, Brain Sleep's "brain-sleeping" sleep solutions, including its signature product "Brain Sleep Pillow," are now more readily available for trial and purchase at Bic Camera Group's bedding specialty store "Umo Kobo" in major cities nationwide, including Tokyo, Osaka, and Aichi. In addition, to commemorate this expansion, a campaign will be held starting November 13 (Thursday), offering a free pillow cover to customers who purchase a "Brain Sleep Pillow." *The campaign will end once the planned quantity is reached. Background Brain Sleep is a sleep-specialized solution company that aims to achieve high-quality "brain-sleeping" sleep by combining reliable knowledge based on sleep medicine with advanced technology. Brain Sleep's signature product, the "Brain Sleep Pillow" series, a pillow for "brain-sleeping," has sold over 300,000 units in the five years since its launch and has been well-received by many, with numerous inquiries about the product. Improving the quality of sleep is a critical issue for Japanese people, who have short sleep durations, and interest in sleep quality is increasing year by year.Brain Sleep has primarily focused on online sales until now, and opportunities for customers to experience and purchase products were limited, as POPUPs and transit advertisements were mainly concentrated in the Kanto area. However, customers living outside the Kanto area expressed a strong desire to "try and purchase products near their homes."Bic Camera has been strengthening its advanced sleep tech products and developing a product lineup and store layout that addresses the growing sleep needs of its customers, extending beyond the realm of home appliances. As a core brand within this initiative, Brain Sleep products will now be available in 16 stores nationwide. In existing stores, customers have expressed high satisfaction and support, stating that "experiencing the product increased their confidence" and that "staff provided advice for their sleep concerns." There have also been requests for more accessible trial locations. To serve as a new touchpoint that encourages customers visiting home appliance stores to reconsider their lifestyle and think about their sleep environment, Brain Sleep will significantly expand its presence in Bic Camera stores in major cities nationwide. Overview of Stores Handling Brain Sleep Products At all stores, customers can try the "Brain Sleep Pillow" while lying on a bed. Furthermore, at Nihonbashi Mitsukoshi and Shinjuku Nishiguchi stores, the "Brain Sleep Mattress" series is also available. Store staff can provide expert sleep advice and suggest bedding tailored to individual customer needs. Location: At "Umo Kobo" within each storeStores: The following 16 stores[Existing Stores]・Bic Camera Yurakucho Store・Bic Camera Nihonbashi Mitsukoshi・Bic Camera Shinjuku Nishiguchi Store・Bic Camera Shin-Yokohama Store[Expanded Stores] *Please contact each store for product availability.・Bic Camera Ikebukuro Main Store・Bic Camera Akasaka-mitsuke Station Store・Bic Camera Shinjuku Higashiguchi Store・Bic Camera Tachikawa Store・Bic Camera Lazona Kawasaki Store・Bic Camera Fujisawa Store・Bic Camera Kashiwa Store・Bic Camera Omiya Nishiguchi Sogo Store・Bic Camera Sapporo Store・Bic Camera Nagoya JR Gate Tower Store・Bic Camera Namba Store・Bic Camera Hiroshima Station Front StoreStore display image *Photo is of Bic Camera Nihonbashi Mitsukoshi. Limited Quantity! "Brain Sleep Pillow Cover" Present Campaign! To commemorate the expansion of Brain Sleep product availability at Bic Camera stores, we will be holding a present campaign. Details: For each purchase of one "Brain Sleep Pillow" + one "Brain Sleep Pillow Cover" set, one "Brain Sleep Pillow Cover Organic Sleep Cloud White" will be given as a gift.Participating Stores: All 16 Bic Camera stores that carry Brain Sleep products.Period: From November 13, 2025 (Thursday) (Limited quantity at each store, ends when supplies run out). Brain Sleep Signature Product: "Brain Sleep Pillow" for Brain-Sleeping This is Brain Sleep's signature product, with cumulative sales exceeding 300,000 units. Focusing on improving sleep quality, it achieves both excellent breathability and a comfortable fit thanks to its patented 3-layer, 9-gradation structure.1. Excellent breathability "cools the brain for faster, deeper sleep"More than 90% of the pillow is made of an air layer, preventing heat and moisture generated during sleep from accumulating in the pillow, creating a comfortable sleep environment.2. A 3-layer, 9-gradation structure achieving a personal fit using a unique patented technologyIt has a rational structure with three layers of different fiber thicknesses and densities: an "adjust layer" that softly conforms to the shape of the head, a "support layer" that firmly supports the head and neck, and a "base layer" that allows air to escape from below. The 3-layer, 9-gradation structure, which gradually fits the size of the head and sleeping posture, is realized with patented technology. It becomes a personalized pillow with each use.3. Washable with water in the shower for cleanlinessIt is said that humans sweat about one cup (approximately 200ml) while sleeping. Since over 90% of the pillow is made of an air layer, it boasts excellent breathability, preventing moisture buildup and maintaining hygiene. Furthermore, not only is the cover washable, but the inner material can also be washed with water, and it dries quickly, allowing it to always be kept clean. Product name: Brain Sleep PillowPrice: 33,000 yen (tax included) *Includes pillow coverProduct URL: https://brain-sleep.com/products/pillow Bic Camera Co., Ltd. Company Overview Company name: Bic Camera Co., Ltd.Established: November 1980Location: 3-23-23 Takada, Toshima-ku, TokyoRepresentative Director: Toru AkihoBrand website: https://www.biccamera.com/bc/main/ Umo Kobo Co., Ltd. Company Overview Company Name: Umo Kobo Co., Ltd.Established: August 1992Location: 1-11-6 Higashi-Ikebukuro, Toshima-ku, TokyoRepresentative Director: Masao TakiguchiBrand Website: https://www.biccamera.co.jp/umo_kobo/index.html
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