Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") has signed a sleep support sponsorship agreement with DetonatioN FocusMe (hereinafter "DFM"), a pioneering Japanese professional e-sports team and one of Japan's top-class teams that is active worldwide.As e-sports titles vary greatly in playstyle and required skills, the sleep challenges faced by players are also thought to be diverse. DFM has extensive experience participating in world championships and is active on the global stage across a wide range of competitive genres. Through this sponsorship agreement, Brain Sleep aims to deepen its understanding of sleep challenges tailored to the characteristics of each competition across a broader range of competitive genres, accumulate knowledge, and contribute to improving the sleep environment of the entire e-sports industry. Background of the Initiative Brain Sleep is committed to supporting performance improvement in the e-sports industry, where many players are believed to suffer from chronic sleep problems due to long practice hours and irregular lifestyles. This support includes visualizing sleep problems and assisting in their resolution.Given the significant differences in skills and playstyles required across various e-sports genres, covering more genres will deepen our understanding of sleep problems tailored to their specific characteristics.DFM is a pioneering professional e-sports team in Japan, with world-class achievements in diverse categories such as MOBA, FPS, TPS, TCG, fighting games, and action games. They are expected to play a role in the development and market expansion of the e-sports industry. This sponsorship agreement will enable us to reach a wider range of players and fan communities across various competitive genres, thereby raising awareness and promoting solutions to sleep issues unique to the e-sports industry, contributing to the overall wellness growth of the industry. Future Initiatives In addition to providing sleep support to DFM athletes, we aim to contribute further to improving sleep issues throughout the e-sports industry by educating a wide range of fans and player communities about the importance of sleep.1. Sleep Support for Team Members・Visualization of players' sleep conditions and development of sleep improvement programs tailored to their individual needs・Provision of products and services to improve sleep quality2. Strengthening Awareness Activities for the e-sports Industry・Communicating the importance of sleep to fan bases and player communities through players' sleep challenges・Support for sleep awareness activities by DFM sleep athletes Comment from Nobuyuki Umezaki, Representative Director and President of DetonatioN Co., Ltd. We are delighted to have signed a sponsorship agreement with Brain Sleep.For e-sports athletes, maintaining physical and mental condition is fundamental to improving performance, and among these, "sleep" is one of the most crucial elements. Brain Sleep's scientific approach and high-quality products are a great support for us as we strive to become an e-sports team that competes on the global stage. Through this initiative, we will create an environment where our athletes can perform at their best, and widely communicate the "relationship between sleep and performance" in e-sports to society. Comment from Atsushi Hirota, Representative Director and President of Brain Sleep Co., Ltd. It is a great honor to be able to support the activities of the players belonging to DFM as a sponsor for their sleep. I am confident that by communicating the importance of sleep to players and fan communities across a wider range of competitive genres, we can further contribute to the performance improvement and well-being of the entire Japanese e-sports industry. We will fully support the DFM players in terms of sleep, so that they can perform at their best and continue to shine on the world stage. About DetonatioN FocusMe DetonatioN FocusMe (DFM) is a top-level professional e-sports team in Japan with extensive experience in world championships. With over 40 members, the team constantly aims to win on the world stage.In February 2015, they established the "full-time professional gaming" model, which became the foundation of the current professional gaming team model. In March 2016, they obtained "athlete visas" for their foreign team members. In October 2021, their League of Legends division became the first Japanese team to reach the top 16 at the game's world championship, drawing attention as a pioneer in professional e-sports teams in Japan.
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