Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereafter "Brain Sleep") is developing content projects to raise awareness of the importance of improving sleep quality for enhanced daytime performance. Through this project, we will publish interview content featuring individuals who are active in various fields, such as sports and business, discussing their approaches to daily sleep, and also run transit advertisements. By broadly and multifacetedly disseminating and advocating that "sleep is about quality, not just duration" and "the changes that can be gained by prioritizing high-quality sleep," we aim to support future performance improvement and the expansion of possibilities. Background of the Initiative Brain Sleep's "Sleep Deviation Value® Survey" for FY2025*, conducted among 10,000 employed individuals, revealed that the average sleep duration was 6 hours and 50 minutes, a result on par with 2024, which was the longest in the past five years of surveys. However, this sleep duration is still 98 minutes shorter than the average sleep duration of 8 hours and 28 minutes for OECD member countries announced in 2021, remaining at the lowest level in the world. It is not easy to extend sleep duration in Japan, and we believe it is crucial to improve its quality. Furthermore, Brain Sleep advocates for "sleep that rests the brain," asserting that sleep does not merely provide physical rest but also enhances daytime performance. We have previously implemented measures to raise awareness of the importance of sleep quality. Last year, our project, including transit advertisements themed "Common Experiences from Burning the Midnight Oil" directed at "everyone who battles by sacrificing sleep," received significant feedback. Through this initiative, we aim to reach more people with the importance of sleep quality, using interviews with individuals who have actually improved their sleep quality using Brain Sleep products and experienced enhanced performance in work and private life, as well as transit advertisements with the message "Never let your passion sleep." * Sleep Deviation Value® Survey 2025 (n=10,000) https://brain-sleep.com/pages/research2025 Initiative Details 1. Publication of Interview Articles We will sequentially publish articles interviewing individuals who have improved their sleep quality and are active in various fields by incorporating Brain Sleep products, discussing why they prioritize sleep and how their lives have changed since using Brain Sleep products. URL: https://brain-sleep.com/pages/passion_never_sleeps 2. Transit Advertising Campaign With the catchy slogan "Never let your passion sleep," we will raise awareness of the importance of getting high-quality sleep to improve daytime performance. Routes: JR Keihin-Tohoku Line, Chuo Line; Tokyo Metro Ginza Line; Tokyo Waterfront Area Rapid Transit Rinkai Line Period: September 22nd (Monday) - September 28th (Sunday) Features of "Brain Sleep Pillow" which cools the brain, emphasizing the "golden 90 minutes" that influence sleep quality In addition to the "golden 90 minutes," which is the period when the deepest non-REM sleep occurs, maintaining appropriate bed temperature and humidity is crucial for achieving good sleep. The "Brain Sleep Pillow" uses a unique material, with over 90% of its structure consisting of an air layer, preventing heat and moisture from accumulating during sleep and creating a comfortable sleep environment. Cool the brain for fast, deep sleep With over 90% of its structure consisting of an air layer, the pillow prevents heat and moisture generated during sleep from accumulating, creating a comfortable sleep environment. Three-layer, nine-gradation structure for a personalized fit It features a logical structure with three different types of fiber thickness and density: an "adjust layer" that softly conforms to the shape of your head, a "support layer" that firmly supports your head and neck, and a "base layer" that allows air to escape from below. A patented technology achieves a three-layer, nine-gradation structure that gradually fits your head size and sleeping position. It becomes your personalized pillow with every use. Washable with a shower for cleanliness It is said that humans sweat about one cup (approximately 200ml) while sleeping. With over 90% of its structure consisting of an air layer, it boasts excellent breathability, preventing moisture buildup and ensuring hygiene. Furthermore, not only can the cover be washed, but the inner material can also be washed with water and dries quickly, allowing it to be kept clean at all times. ＜Product Details＞Product Name: Brain Sleep PillowPrice: 33,000 yen (tax included) with pillowcaseSizes: Low 60×35×6/8cm, Standard 60×35×9/11cm, High 60×35×12/14cmURL: https://brain-sleep.com/products/pillow
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