Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kosuke Michibata; hereinafter referred to as "Brain Sleep") is collaborating with The Dai-ichi Life Insurance Company, Limited (hereinafter referred to as "Dai-ichi Life") and Nippon Telegraph and Telephone East Corporation (hereinafter referred to as "NTT East") to conduct a demonstration experiment of "Sleeperience," a joint project between the three companies to create a new sleep experience, at Tokyu Stay Kyoto Sakai-za (Shijo Kawaramachi) (hereinafter referred to as "Tokyu Stay Kyoto Sakai-za") from Friday, June 24th to Sunday, July 3rd. Sleeperience is a service that allows users to experience a wide variety of sleep-related products while visualizing their sleep state using sleep measurement devices. In this PoC, the company is offering products that stimulate the five senses based on sleep medicine. Background Japan has the shortest sleep time among OECD member countries, and the amount of sleep time tends to decrease year by year. Continuous lack of sleep leads to accumulation of sleep debt, which leads to decreased concentration during the day, deterioration of mental state, and increased risk of various diseases, including lifestyle-related diseases. In addition to being unable to secure sufficient sleep time, many people are dissatisfied with their own sleep, unable to get quality sleep, and so on, making sleep problems one of the central health issues for modern Japanese people. On the other hand, with the recent rise in interest in sleep, there is an influx of information, products and services related to sleep, and the issue of "I have trouble sleeping, but I don't know what to do about it" has emerged. For those with such issues, Brain Sleep, Dai-ichi Life and NTT East are working together to expand their options for improving their sleep and provide a place where they can take the opportunity to update their sleep to a more satisfying one. This new service, Sleeperence, is currently under consideration. Sleeperience is unique in that it allows you to try out sleep products while you actually go to bed, rather than a temporary fitting at the store. Since you can actually use the product overnight, you can make a purchase decision after being convinced that the sleep product is truly suitable for you. In addition, by using a dedicated sleep measurement device at the same time, the depth of sleep, sleeping posture, relaxation state, etc. while trying out the sleep product are visualized, allowing you to check the quality of your own sleep. Based on the measurement results, you can receive simple advice from a sleep professional, so you can update your own sleep from an objective perspective. As Sleeperience is being offered to the general public for the first time, we wanted to offer the experience to a range of people, so we decided to hold it at Tokyu Stay Kyoto Sakaiza, which is often used by multiple people or for long-term stays, and has good access to tourist attractions. Overview ・Location: Tokyu Stay Kyoto Sakaiza (Shijo Kawaramachi) https://www.tokyustay.co.jp/hotel/KS ・Period: Friday, June 24, 2022 to Sunday, July 3, 2022 *On Sunday, July 3rd, you can only return sleeping gear, and actual use will be limited to the night of Saturday, July 2nd. ・Target audience: Those staying at Tokyu Stay Kyoto Sakaiza during the promotion period. Reservations can be made through the Tokyu Stay Kyoto Sakaiza website ( https://www.tokyustay.co.jp/hotel/KS ). ・Website URL: https://sleeperience.jp/ ・Contents: Guests can choose their favorite sleep-promoting item from those displayed in the special space and take it home to their room to try out for an overnight stay. We will lend sleep measurement devices to those who request them, and provide a feedback report after measuring one night's worth of data. Organizers: Dai-ichi Life, Brain Sleep, NTT East Japan ·cooperation: (Sleep product providers) SLJ Co., Ltd., S.T. Co., Ltd., Global Product Planning Co., Ltd., Daito Bedding Industry Co., Ltd., TENTIAL Co., Ltd., Doctor Air Co., Ltd., NIDEK Co., Ltd., Nitomi Co., Ltd., (in alphabetical order), Brain Sleep Products available for trial (excerpt of main products) Manufacturer: SLJ Category: Recovery spray ・Product name: ECO. MR Spray ・Price: 3,080 yen (tax included) From Australia, the organic powerhouse. This recovery spray is rich in magnesium to relieve muscle pain and is blended with essential oils to enhance recovery. Manufacturer: S.T. Category: Pollen prevention products (air fresheners) Product name: MoriLab Night Care Pollen Barrier Pot ・Price: 1,078 yen (tax included) Simply place it in your bedroom and the aromatic components of the Japanese Sakhalin Fir will coat airborne pollen, reducing the activity of allergens, allowing you to feel refreshed while you sleep and when you wake up. ・Manufacturer: Global Product Planning ・Category: Bath additives ・Product name: And Good Night Relaxing Bath Salt ・Price: 275 yen (tax included) The pleasant scent of this blend of essential oils is perfect for relaxation before going to sleep. Warm your body slowly in the bath and enjoy a relaxing time with the soothing natural aroma. Manufacturer: Daito Bedding Industry Category: Pajamas Product name: Kyowa bleached cotton gauze pajamas, double layer ・Price: 14,300 yen (tax included) Using the traditional Japanese bleaching method, impurities are removed from the cotton without putting stress on the fibers, bringing out the best in the cotton material's texture. The soft and fluffy texture will invite you to a good night's sleep. Manufacturer: TENTIAL Category: Pajamas Product name: BAKUNE top and bottom set ・Price: 16,500 yen (tax included) Recovery wear for general medical device notification. The special functional fiber "SELFLAME®︎" radiates your body heat, improving blood flow and promoting physical and mental recovery while you sleep, leading to a refreshing, restful sleep. Manufacturer: Doctor Air Category: Devices Product name: Recovery gun ・Price: 9,900 yen (tax included) The lightweight, compact design can be used with one hand, allowing you to pinpoint areas of concern. With four different attachments, you can customize the vibration stimulation to suit your preferences and the area you're interested in. ・Manufacturer: NIDEK Category: Glasses ・Product name: OWLYES Blue Light Blocking Glasses ・Price: 33,000 yen (tax included) NIDEK's unique patented technology blocks 99% of blue light and UV rays, allowing you to get into bed in the best possible condition while enjoying a relaxing night's sleep. Manufacturer: Hitomi Co., Ltd. Category: Pajamas ・Product name: "nete" pajamas ・Price: 5,500 yen (tax included) Just like choosing music or perfume, you can choose your nete pajamas based on your mood at the time. This is a brand that wants you to feel closer to pajamas and make them one of the joys of life. It is also recommended as a gift for a couple. ・Manufacturer: Brain Sleep Category: Pillows ・Product name: Brain Sleep Pillow ・Price: 33,000 yen (tax included) The "brain sleep pillow" improves the quality of your sleep by dissipating heat without trapping heat. The complex structural design fits any sleeping position. It is a hygienic pillow that is easy to wash and dries quickly. ■(Reference) Results of Sleeperience at ARCH Sleeperience was trialed from Monday, March 7th to Friday, March 18th, 2022 at ARCH (located in Minato-ku, Tokyo; operated by Mori Building Co., Ltd.; hereinafter referred to as "ARCH"), the world's first incubation center specializing in business creation for large corporations. Following positive feedback from participants at ARCH, the Sleeperience service was implemented at Tokyu Stay Kyoto Sakai-za. Location: ARCH ・ Implementation period: Monday, March 7, 2022 to Friday, March 18, 2022 ・Target audience: Employees of companies participating in ARCH Organizers: Dai-ichi Life, Brain Sleep, NTT East Japan ・Cooperation: Mori Building Co., Ltd. ・Results: Over 100 people participated, and the sleep products were used a total of approximately 200 times. In a survey conducted after the service, when asked "Would you like to use a similar service if it were offered at a hotel?", over 90% of respondents answered "Would you like to use it very much?" or "Would you like to use it?", showing that the service was highly rated. Additionally, when asked what to consider when choosing "sleep products," in addition to functionality and price, 13% of respondents said "word of mouth (ratings)," while 20% said "texture," confirming that people place importance on factors that can only be confirmed by actually using the product.
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