BrainSleep Inc. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "BrainSleep") has partnered with Makuake Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director and President: Ryotaro Nakayama; hereinafter "Makuake") to launch a support program (hereinafter "this Program") that leverages the knowledge and expertise of both companies to develop new products themed around "sleep" and implement projects on "Makuake," a support-purchase service for new things and experiences operated by Makuake. We are also recruiting businesses interested in participating in this Program. Background of the Initiative BrainSleep has previously received over 300 million yen in support purchases from more than 13,000 individuals across 15 projects on Makuake, including bedding such as pillows and mattresses, as well as apparel and sleep-tracking devices. Given the similar user base between BrainSleep's customers and Makuake's users, we have utilized Makuake as a new marketplace by offering advance pre-orders. This program was initiated to leverage the expertise of both companies in the sleep-related domain, where BrainSleep specializes. By supporting new product development and PR, we aim to collaboratively create and disseminate new products and services to the world. Functional and unprecedented products have received significant support purchases ・BRAIN SLEEP ALL IN ONE：https://www.makuake.com/project/all_in_one/ Achieved 1,000% of its funding goal within two hours, the fastest in Brain Sleep's history. A sleep gear set including a pillow, mattress, and comforter that is unprecedented and caters to minimalist living as well as camping and car-camping needs. ・BRAIN SLEEP SHIELD COMFORTER：https://www.makuake.com/project/comforter/ Achieved the highest support purchase amount in BrainSleep's history, approximately 52 million yen. An all-season comforter that automatically regulates temperature, adopting space suit technology. ・BRAIN SLEEP COIN：https://www.makuake.com/project/brainsleep-coin/ A sleep-tracking device that precisely measures sleep quality based on sleep medicine analysis, allowing users to accumulate Sleep Coins (points) according to their sleep quality and habits, which can then be exchanged for products and services, thus creating a new valuable sleep experience. *Support purchases accepted until Monday, June 13th BrainSleep x Makuake Support Program Details Application period for interested businesses: May 27, 2022 (Friday) - June 10, 2022 (Friday) How to apply: Please attend the briefing session and apply via the URL below. https://forms.gle/YeE2Cmw2TxnP19eC9 ＜Briefing Session Overview＞ ・Dates: May 27, 2022 (Friday) 13:30-14:30, May 31, 2022 (Tuesday) 13:30-14:30 ・Venue: Held online ・Event Page URL: https://brainsleepmakuake2022.peatix.com ・How to apply for participation: Please apply via the event page above by 12:00 PM on May 26, 2022 (Thursday). *If you wish to participate after the above application period, please contact us directly. ■Makuake Inc. Company Profile Representative: Ryotaro Nakayama, Representative Director and President Head Office Address: Daiwa Shibuya Miyamasuzaka Building 10F, 2-16-1 Shibuya, Shibuya-ku, Tokyo 150-0002 Established: May 1, 2013 Business Activities: Operation of various support services centered on "Makuake", product production support business leveraging R&D technology URL: https://www.makuake.co.jp/
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