Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Kosuke Michibata, hereinafter referred to as "Brain Sleep") has developed the "Brain Sleep Pillow Silent," which focuses on reducing snoring, which is said to affect approximately one in five people, and promotes side-sleeping to regulate breathing while sleeping. Advance reservations will begin on April 24th (Sun) on Makuake. Development Background It is said that about one in five Japanese people, or about 20 million people in total, snore. The reason for snoring is that the muscles supporting the lower jaw relax while sleeping and block the airway. When the muscles supporting the lower jaw relax, gravity causes the lower jaw to rest on the airway in the throat, narrowing the airway. Obesity and bone structure are also factors, but snoring occurs when air passes through a narrow space. Snoring is not only a personal problem, but also a major problem that affects the sleep of partners and family members. An immediate solution to this major problem is to sleep on your side, which has been proven to secure the airway and reduce snoring. The project's "Brain Sleep Pillow Silent" was developed to promote side sleeping and reduce snoring. During monitor testing*1, the pillow promoted side sleeping in 7 out of 10 people, and some subjects experienced a maximum 66% reduction in snoring. It was confirmed that the pillow reduces snoring, which affects not only noise but also breathing, and promotes an improved sleep environment. *1: The results were obtained by having 10 test subjects use the Feather Pillow and the Silent Pillow for 3 days each, for a total of 6 days. Your sleeping posture is checked using a dedicated device, and changes in snoring volume are checked using a sleep app (Snore Lab). Approximately one in two people who snore are unaware that they do so? Does snoring affect interpersonal relationships? Snoring is generally considered to be a factor in causing sleep apnea syndrome and other complications, and is an important sleep issue. The results of the Sleep Standard Score®*2 survey conducted by Brain Sleep, which surveyed 10,000 people (allocated by gender, age, and prefecture) in all 47 prefectures across Japan, also provided some interesting survey data on snoring. According to the survey results, which were answered after confirmation from family members or housemates, 30.6% of the survey respondents said they had snored loudly in the past month. On the other hand, when asked if their own snoring was a problem, 15.8% answered "it is a problem." The above shows the reality that even if the person himself thinks that "snoring is not a problem," others may perceive him as "snoring loudly," suggesting that about one in two snorers may be what could be called the "secret snorer group." In addition, when asked if snoring or sleep apnea caused problems at home or in interpersonal relationships, 5% of people answered yes, and when combined with those who did not know, it was found that 22.5% of people had actually had an impact on their interpersonal relationships due to snoring, or had the possibility of having such an impact. *Table 1 Features of the "Brain Sleep Pillow Silent" Point 1. Crown wave promotes side sleeping The crown-shaped wave, which is the biggest feature, encourages side sleeping. The raised center discourages lying on your back and encourages you to sleep on your side. Rather than "fixing you to sleep on your side," the "side-sleeping promotion structure" takes tossing and turning into consideration, providing a more comfortable sleep. Point 2. Neck support to support the neck Not only does it encourage side sleeping, but it is also designed to support the neck by changing the firmness of the neck area, taking into consideration the posture of side sleeping. The head sinks in just the right amount, keeping the spine straight and in a beautiful posture. The pillow height was also thoroughly tested and designed to be the optimal height to fit most customers. Point 3. Clean and sustainable All parts are washable, so you can keep it clean at all times. The pillow filling is made from sustainable, recyclable materials. ■ Pre-order Schedule Makuake pre-orders start on Sunday, April 24, 2022 Teaser site: https://www.zzz-land.com/shop/pages/makuake_silentpillow.aspx *Super early bird discount set available for up to 30% off. The sales start time and detailed product information will be distributed via Brain Sleep's LINE. Click here to register as a LINE friend URL: https://lin.ee/NUyIuC2 ■ Product Overview of "Brain Sleep Pillow Silent" Product name: Brain Sleep Pillow Silent Regular price: Pillow and pillowcase set: 22,000 yen (tax included) Size: W60×D27×H10cm
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