Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kosuke Michibata; hereinafter referred to as "Brain Sleep") has collaborated with Shiroiya Hotel, an art destination located in Maebashi City operated by Shiroiya Hotel Co., Ltd. (Headquarters: Honmachi, Maebashi City, Gunma Prefecture; CEO: Isao Yamura), a company that promotes a new tourism culture. The plan, "Sleep Well & Stay Well," is limited to one group per day and combines the experiences that both companies offer to relax the mind and body, allowing guests to experience sophisticated well-being while working remotely. Reservations will begin on Friday, April 1st for a limited time. Brain Sleep, which develops original products based on cutting-edge sleep research data and develops solutions to the sleep issues of modern people, and Shiroiya Hotel, which is conscious of authenticity in art and food, and provides a place where residents and visitors can meet and stimulate the five senses, creating a new culture, have collaborated to create the ultimate workcation plan that creates value in everyday life through the best rest and the best inspiration. On the sleep axis, Brain Sleep's products will be installed in the guest rooms, and by creating an indoor environment that allows you to get high-quality sleep, you can experience the "brain-resting sleep" advocated by Brain Sleep. Background Recently, due to various factors such as the prolonged response to the COVID-19 pandemic and the changing environment, modern people are becoming increasingly fatigued both mentally and physically, and an increasing number of people are suffering from mental health problems. We have created an environment where people can take a break from their busy daily lives and enjoy the ultimate relaxation and inspiration of a brain-resting sleep, which is the ultimate detox, as advocated by Brain Sleep, and sophisticated, extraordinary experiences such as art, saunas, and gourmet food offered by Shiroiya Hotel, in order to improve the well-being of their mind and body. The aim of this plan is for everyone who experiences it to be highly motivated and live a lifestyle from the day after their stay. ■ "Sleep Well & Stay Well" accommodation plan to enhance well-being ・Accommodation plan overview Sales period: April 1st (Fri) - June 30th (Thu) 2022 Target period: Thursday, April 7, 2022 to Thursday, June 30, 2022 Price: *Tax and service charge included <Weekdays> 45,000 yen per room for one person 1 room for 2 people: 66,000 yen <Weekend and day before holiday> 50,000 yen per room for one person 1 room for 2 people: 75,000 yen Room: Superior King Meals: Breakfast included (Shiraiya The Lounge) Sauna: 1 time (80 minutes) for exclusive use Benefits: Hotel credit of 10,000 yen ・Reservations and inquiries For more information, please visit the reservation site. Shiroiya Hotel 2-2-15 Honmachi, Maebashi City, Gunma Prefecture https://www.shiroiya.com/stay Email: info@shiroiya.com Phone: 027-231-4618 (Shiraiya Hotel main number) Check-in: from 15:00 Check-out: ~11:00 ※Cancellation policy 2 weeks before: 30% 10 days before: 50% 1 week before: 100% ＜Contents＞ ✔The ultimate sleep environment produced by Brain Sleep By installing Brain Sleep brand products and creating a good sleeping environment, Brain Sleep advocates Experience "high-quality, brain-resting sleep." Contains 100mg of NMN and comes with "Brain Sleep Water" ©Shiroiya Hotel ✔ A completely private Finnish-style sauna + an open-air bath on a hilltop overlooking Mount Akashiro + an indoor art bath Relax your body with self-loyly and a sauna equipped with a cold bath, soothe your mind with art, and relax your body and mind with 100mg of NMN. Get the ultimate refreshment with "Brain Sleep Water" ©Shinya Kigure / ©Shinya Kigure / ©Shiroiya Hotel ✔ Workcation in a space surrounded by museum-quality artwork and abundant plantings Work remotely in your preferred location, such as in a lounge or guest room equipped with Wi-Fi and power outlets. ©Shiroiya Hotel / ©Shinya Kigure ✔ 10,000 yen hotel credit Enjoy a wide variety of relaxation and dining options at the on-site bakery (closed on Mondays), patisserie (closed on Mondays), cafe, lounge, and restaurant ©Shinya Kigure / ©Shinya Kigure ✔ Performance of the Steinway automatic piano "SPIRIO｜r" in the all-day dining lounge On Wednesdays and Sundays, 30-minute performances by local pianists from 3:00 p.m. and 4:00 p.m., and automatic performances from 3:00 p.m. on other days. ©Shiroiya Hotel / ©Shinya Kigure ✔ Breakfast in the All-Day Dining Lounge Surrounded by the morning light, enjoy a hearty breakfast made with the bounty of Joshu ©Shinya Kigure / ©Shinya Kigure ✔ Dinner in the main dining room supervised by a two-star Michelin chef (optional) Joshu cuisine using local ingredients and regional cuisine *The main dining area was featured in Gault & Millau 2022. Dinner Dinner course 9 dishes ¥13,500 Main dish upgrade ¥2,200 Pairing 6 glasses ¥7,500 Non-alcoholic pairing 6 glasses ¥4,500 Wine by the glass ¥1,800 ©Shinya Kigure / ©Shinya Kigure ■Comment from Shiraiya Hotel President Yamura Since its opening, Shiroiya Hotel has been used as a base for workcation by many business people, including entrepreneurs and creators. The high level of awareness of well-being among our customers is what inspired us to start this collaboration. This plan will provide our customers with a more inspiring workation experience. I hope so. ■Shiraiya Hotel The art destination Shiraiya Hotel opened in December 2020 with the aim of contributing to the revitalization of Maebashi City, Gunma Prefecture. Designed by architect Sou Fujimoto and featuring collaborations from artists both in Japan and abroad, the hotel has become a hot topic as a museum-like establishment. It was also selected as one of the 39 best hotels in the world for 2021 by National Geographic Traveler. We provide a place where people and visitors can meet, stimulate the five senses, and discover new cultures. Opening: December 2020 Address: 2-2-15 Honmachi, Maebashi City, Gunma Prefecture Representative Director: Isao Yamura HP: https://www.shiroiya.com/
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