Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kosuke Michibata; hereinafter "Brain Sleep") has launched "Brain Sleep Pillow NEW WAVE," a pillow designed to relieve neck fatigue and improve wave patterns, at 20 pharmacies in Eastern Japan operated by Pharma Mirai Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yoshiro Okayama; hereinafter "Pharma Mirai"), a member of the Kyoso Mirai Group. Background Currently, the environment surrounding dispensing pharmacies continues to be influenced by the government's policy of reducing medical expenses, leading to accelerated drug price reductions, lower dispensing fees, and M&A activities among competitors aimed at efficient market expansion and securing personnel. Furthermore, the COVID-19 pandemic has led to online medication guidance, highlighting the need to provide new added value to patients. In this context, Brain Sleep's Sleep Deviation Score®* survey, conducted across 10,000 people (stratified by gender, age, and prefecture) in all 47 prefectures, revealed that the overall rate of hypnotic drug use this year reached 10%. Changes in lifestyle and busy, stressful lives have led to an increased demand and handling of hypnotic drugs. Self-medication with hypnotic drugs can potentially cause side effects such as memory and consciousness impairment, and dizziness, requiring extreme caution and medical prescription. Through this new initiative with Pharma Mirai, a trusted "family pharmacy" that proposes products through patient consultations in addition to dispensing, and Brain Sleep, which develops and sells doctor-developed products with an emphasis on sleep science to improve sleep quality, we aim to offer new solutions for patients facing various problems, including sleep-related issues. Over 10% of people use sleeping pills! Self-medication can cause side effects. Brain Sleep's Sleep Deviation Score®* survey, conducted on 10,000 people (stratified by gender, age, and prefecture) across all 47 prefectures, also showed that the overall rate of hypnotic drug use exceeded 10%. While this was only a 1% increase from last year's results, it was still an increase. Among women, the rate of use was higher in their 50s and 60s, but among all demographics, men in their 20s had the highest rate of use, with 15.7% of them using hypnotic drugs. However, self-medication can cause side effects, so extreme caution must be exercised when taking hypnotic drugs. Those with sleep problems should consider visiting a sleep clinic or changing their bedding as alternative solutions to hypnotic drugs. *Cited from the Sleep Deviation Score® survey results of 2021 and 2022. *A chi-squared test was performed on the distribution of hypnotic drug use in 2021 and 2022, confirming a significant difference with p=0.02. A chi-squared test was performed on the distribution of hypnotic drug use between men in their 20s and others in 2022, confirming a significant difference with p<0.01. Product Details Product Name: Brain Sleep Pillow NEW WAVE Price: Pillow and pillowcase set 16,500 yen (tax included) Size: Pillow 60x36 cm/height 7-8 cm Pillowcase 70x46 cm (outer dimensions) Product URL: zzzLand (https://www.zzz-land.com/shop/g/gBS536S1/ ) Comments from Kyoso Mirai Ichikawa Pharmacy (Pharmacist Oda) Through my daily work at an insurance pharmacy, I keenly feel that a great many people suffer from insomnia. Professionally, my focus for insomnia treatment has always been solely on "pharmaceuticals." Especially for elderly patients, there are concerns about falls due to side effects, but they often express that they cannot sleep without medication, which presented a dilemma. When I heard about the opportunity to collaborate with Brain Sleep, the idea of a "pillow based on cutting-edge sleep science" was very intriguing, and I definitely wanted to pursue it. I also believe that this could help patients with orthopedic problems such as shoulder and neck pain, in addition to insomnia. This initiative leverages the unique strength of insurance pharmacies, where patients with some kind of illness visit medical institutions. We also hope to contribute to improving the lives of local residents who can easily drop by, and further the development of self-medication. Pharma Mirai Co., Ltd. https://www.phmirai.co.jp/ Pharma Mirai is a subsidiary of Pharma Cluster Co., Ltd., a Toho Holdings Group company, and operates dispensing pharmacies. With 366 stores nationwide, Pharma Mirai aims to be a community-based "family pharmacy" under the group slogan, "Everything for those who wish for health." Future Plans Brain Sleep is a D2C sleep brand that primarily sells through its own online store. Brain Sleep's bedding is not just ordinary bedding; it is a doctor-developed product that emphasizes the perspective of sleep science, with a focus on providing functionality to improve sleep quality and consideration for the environment. Going forward, we aim to propose new solutions to the world by leveraging the knowledge and expertise gained through this new initiative with Pharma Mirai, which offers alternative solutions for sleep-related problems.
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