Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep")) will commemorate "Sleep Day" on September 3rd each year by reflecting on our efforts as part of our social contribution through the sleep business. We are pleased to announce that the number of donations received for our Furusato Nozei (hometown tax donation) return gifts from Kusunoki Town (Oita Prefecture), where Eco-World Co., Ltd. (Headquarters: Kusunoki Town, Oita Prefecture; Representative Director: Yukari Eguchi), our manufacturing partner for Brain Sleep brand's signature products, is located, has grown by 287% over the past four years since their adoption and registration.The donated funds are used for the preservation of the rich natural environment, which is essential for manufacturing, and other purposes. Going forward, we will continue to strengthen our efforts to contribute to sustainable regional revitalization, including collaboration with partner companies and Kusunoki Town through products and services, by utilizing the Furusato Nozei system, which contributes to regional development. Brain Sleep's Social Contribution Initiatives Brain Sleep's purpose is "to awaken human potential with sleep medicine for the brain and advanced technology." We have been engaged in social contribution through our sleep business, including supporting corporate health management based on reliable knowledge from sleep medicine, researching sleep issues, and promoting the "Brain Sleep Eco Cycle Program" for the circulation of materials used in our products. This time, as part of our regional revitalization efforts, the number of donations for Furusato Nozei return gifts has continued to grow since their adoption and registration, with an estimated increase of 287% in the number of donations over the four years since 2022. This growth is not simply due to product sales, but also to the strong partnership with companies and the region, through continuous pursuit of quality improvement with Eco-World Co., Ltd., and raising awareness by promoting the region. Quality and Commitment Fostered by the Nature of Kusu Town The natural environment unique to Kusu Town is essential for manufacturing Brain Sleep products. The combination of the pure, soft water with few impurities from Kusu Town, known as a source of famous water, and the meticulous manual manufacturing process by skilled craftsmen at Eco-World Co., Ltd. creates high-quality MADE IN JAPAN products that cannot be replicated elsewhere.Brain Sleep believes it is its corporate responsibility to protect and pass on the natural environment and artisan skills, which are treasures of this region, to future generations. 4 years of rapid growth with a 287% increase in Furusato Nozei donations! Brain Sleep products have been adopted as Furusato Nozei return gifts since August 2021, and are expected to see a rapid growth of 287% in the number of donations in 2025 compared to 2022.The background to this rapid growth is the increasing interest in "sleep quality" since the COVID-19 pandemic, which has led to greater attention to sleep-related products. In addition, Brain Sleep is a brand that develops and sells products that combine reliable knowledge based on sleep medicine with advanced technology, and the quality of MADE IN JAPAN products, handcrafted one by one by artisans in Kusu Town, Oita Prefecture, has been highly praised.Donations received by Kusu Town are used for purposes such as supporting the succession of artisan skills, developing and securing human resources responsible for production areas, preserving the natural environment and landscape, disaster prevention and mitigation, regional promotion and industrial promotion, and improving living infrastructure. Through these initiatives, we are also contributing to the development of Kusu Town. What is the most popular Brain Sleep Furusato Nozei product in 2025? There are 11 Brain Sleep products adopted as Furusato Nozei return gifts, but the most popular product, accounting for approximately 60% of donations, is the Brain Sleep Pillow, a signature Brain Sleep product that allows the brain to sleep.Furthermore, it has been ranked #1 in the Rakuten Furusato Nozei and has been purchased by many people.Brain Sleep Furusato Nozei Special Page: https://brain-sleep.com/pages/lp-furusato_lineup *3 BRAIN SLEEP PILLOW series, BRAIN SLEEP MATTRESS series, NOMIN Pet Bed*4 Performance in the first half of 2025*5 Gift Ranking, updated on Wednesday, June 4, 2025, 09:02 ■Brain-Cooling Pillow "Brain Sleep Pillow" The "Brain Sleep Pillow" is Brain Sleep's signature product, with over 300,000 units sold in the series. Focusing on improving sleep quality, it combines excellent breathability with a patented 3-layer, 9-gradient structure for an optimal fit. 1. Excellent breathability to "cool the brain for faster, deeper sleep" More than 90% of the pillow is made of an air layer, preventing heat and moisture generated during sleep from accumulating in the pillow and creating a comfortable sleep environment. 2. Patented 3-layer, 9-gradient structure for a personalized fit The pillow features an "adjusting layer" that softly conforms to the shape of your head, a "support layer" that firmly supports your head and neck, and a "base layer" that allows air to escape from below. These three layers have different fiber thicknesses and densities, creating a logical structure. The patented 3-layer, 9-gradient structure gradually conforms to the size of your head and your sleeping posture, making it your personalized pillow with every use. 3. Cleanable with a shower, maintaining hygiene It is said that humans sweat about one cup (approximately 200ml) while sleeping. Since over 90% of the pillow consists of an air layer, its excellent breathability prevents moisture buildup, making it hygienic. Furthermore, not only can the cover be washed, but the inner material is also washable, and it dries quickly, so it can always be kept clean. ＜Product Details＞Product Name: Brain Sleep PillowPrice: 33,000 yen (tax included)Product URL: https://brain-sleep.com/products/pillow Sustainable Initiative "Brain Sleep Eco Cycle Program" This is a sustainable program that circulates bedding resources, realized by introducing cutting-edge technology with the aim of achieving both ecology (environment and resources) and economy (economic efficiency). Used products from the signature "Brain Sleep Pillow" series and "Brain Sleep Mattress" series are collected, re-materialized at the manufacturing plant to be reborn as new products, thus circulating materials without waste.This initiative is only possible thanks to the high technical capabilities of Eco-World Co., Ltd. and the soft, low-impurity water of Kusu Town. ＜Project Details＞How to use: Purchase a product you wish to recycle, and when your new product is delivered, hand over your old product to the driver.URL: https://brain-sleep.com/pages/eco_cycle_program Comment from Mr. Masakazu Sukuri, Mayor of Kusu Town, Oita Prefecture Kusu Town celebrated its 70th anniversary as a town in March of this year. We have preserved and nurtured our rich nature, history, and culture, and have progressed with the support of many people. In particular, we extend our heartfelt gratitude for the high praise and widespread use of products manufactured with the high technical skills of artisans in Kusu Town's abundant natural environment, thanks to our collaboration with Brain Sleep. The donations received through the Furusato Nozei system are utilized for the sustainable development of our town and the intergenerational transfer of environment and technology. We will continue to implement various regional revitalization measures under the theme of "A Small Town's Big Challenge." We look forward to continuing our partnership.
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