株式会社ブレインスリープ（本社：東京都千代田区、代表取締役：廣田 敦）が企画・制作した広告作品が、株式会社ジェイアール東日本企画が主催する交通広告・街ナカサイネージ作品を対象とした広告賞「交通広告グランプリ2025」において、車両メディア部門の優秀作品賞を初受賞しました。
BrainSleep Inc.(Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "BrainSleep") received its first Outstanding Work Award in the Vehicle Media category at the "Transportation Advertising Grand Prix 2025", an advertising award for transportation advertisements and street-side digital signage organized by JR East Marketing & Communications, Inc.This advertising award recognizes outstanding works based on evaluation criteria such as "utilizing the characteristics of transportation advertising," "high completeness as an advertisement," and "new approaches and perspectives." Advertisements are inherently planned and produced to "convey information," so they tend to be information-heavy. However, this time, based on the concept of "resting the brain," we developed a minimalist advertisement that stripped away information to the bare minimum. This simple expression, born from the desire for people to rest their brains even in limited time, paradoxically became a creative that strongly catches the eye. Outstanding Work Award "Train where the brain sleeps" BrainSleep targets business people in their 20s to 50s, who often experience a decline in sleep quality, and advertises inside trains, which are frequently used in daily life. We believe that the "still time" during the ride is an opportunity to read information, allowing us to convey detailed information and making it easier for people to carefully review product features. In September 2024, we implemented a train advertising project with the creative concept "Fatigue Recovery Rate 116%" *1, which received a great response.This time, as a challenge with a completely different concept from previous creatives, we aimed to create a minimalist advertisement with minimal information, based on the idea that even in the limited train ride time, people whose brains are tired due to lack of sufficient sleep during the busy end-of-fiscal-year period could rest their brains. We believed that an understated advertisement could also attract attention in an environment saturated with advertisements.Although the advertisement was displayed in a limited number of locations, it received a positive response, including on social media, leading to BrainSleep's first Transportation Advertising Grand Prix Outstanding Work Award. Display period: March 10 (Mon) - 23 (Sun), 2025Display locations: Keihin-Tohoku Line hanging posters, window-top posters, door-side posters (AD train)Eligible for judging: Advertising works displayed or broadcast on JR East, Tsukuba Express, Yurikamome, Rinkai Line, JR Freight, Shinano Railway, and Tokyo Monorail station and vehicle media, as well as "street-side digital signage" sold and managed by JR East Marketing & Communications, Inc. during the period from April 1, 2024 to March 31, 2025. * 1 https://prtimes.jp/main/html/rd/p/000000216.000046684.html About the "Transportation Advertising Grand Prix" The Transportation Advertising Grand Prix is an advertising award for transportation advertisements and street-side digital signage, consisting of six categories: "Station Media," "Station Poster," "Vehicle Media," "Digital Media," "Space Production," and "Media Promotion."Official HP: https://awards.jeki.co.jp/
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