Brain Sleep Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will open a "BRAIN SLEEP BOX" experiential space at Haneda Airport, Japan's busiest airport in terms of passenger numbers*1, where visitors can experience "the brain sleeping." This space will be available from July 18, 2025 (Friday) to January 17, 2026 (Saturday) near Gate 22 in the North Wing of Haneda Airport Terminal 1. To improve sleep quality, it is crucial to create time for "the brain to sleep" within the total sleep duration. At the "BRAIN SLEEP BOX," visitors can experience sounds and scents said to promote good sleep, as well as Brain Sleep Pillow, our signature product, based on the concept of a "pillow that helps the brain sleep." By allowing more people to experience "the brain sleeping" while utilizing the waiting time before boarding at the airport, we aim to provide an opportunity for them to feel a little rest and to reflect on the importance of sleep and their own sleep, thereby taking a step toward solving Japan's overall sleep problems. *1 "Airport Management Status Report 2021"BackgroundBrain Sleep aims to contribute to improving daily performance by enhancing sleep quality, and to achieve this, we disseminate accurate sleep information and develop and sell products and services. According to a survey by the Organization for Economic Cooperation and Development (OECD), Japan has the shortest average sleep time among 33 countries worldwide, at 7 hours and 22 minutes. Among these, the average sleep time for workers is even shorter, at 6 hours and 50 minutes*2.For Japanese people, for whom securing sufficient sleep time is difficult, improving "sleep quality" is important, and the time when "the brain sleeps" is necessary to improve this "sleep quality." "The brain sleeping" is not just physical rest; it refers to a state of high-quality sleep where the brain enters deep sleep through the regulation of core body temperature, promoting recovery and growth, and leading to improved daily performance.Haneda Airport is Japan's busiest airport in terms of passenger numbers, supporting Japan's transportation infrastructure for both business and tourism. To allow more people to experience sleep where "the brain sleeps," the "BRAIN SLEEP BOX" will be set up for a limited time near Gate 22 in the North Wing of Haneda Airport Terminal 1, where many people come and go.Security check must be completed 20 minutes before the flight departure time. We hope that by experiencing this space during the waiting time before boarding, feeling a little rest, and using it as an opportunity to learn about the importance of sleep and re-evaluate their own sleep, it will lead to solving Japan's sleep problems. *2 Sleep Deviation Score® Survey 2025 (n=10,000) https://brain-sleep.com/pages/research2025OverviewPeriod: July 18, 2025 (Friday) to January 17, 2026 (Saturday) *3Operating hours: 5:00 AM - 10:00 PMLocation: Haneda Airport Terminal 1 North Wing, near Gate 22Usage fee: Free (no reservation required)Recommended experience time: Approximately 20 minutes *4*3 The end date may change.*4 Please allow ample time for your experience.Experience ContentThe "BRAIN SLEEP BOX" is an ultimate relaxation space where you can experience "the brain sleeping."You can experience sounds and scents said to promote good sleep, as well as Brain Sleep Pillow, our signature product, based on the concept of a "pillow that helps the brain sleep."01 Sound1/f fluctuation, which harmonizes regular and irregular rhythms, stimulates the parasympathetic nervous system and has a relaxing effect on the brain. By incorporating healing music containing 1/f fluctuation, the perfectly rhythmic fluctuation leads to peaceful sleep. 02 ScentWe use an original aroma blend of true lavender, which contains many components expected to have a relaxing effect, and sweet orange, effective for stress reduction. 03 PillowThe pillow, one of the most important items for the brain to sleep, achieves both "cooling the brain" and "a good fit" necessary for quality sleep, and features a patented 3-layer 9-gradient structure to provide a personal fit for everyone.Furthermore, the seats in this box use the "Brain Sleep Mattress Overlay," allowing visitors to experience Brain Sleep throughout the entire space. Brain Sleep Signature ProductThis is Brain Sleep's signature product, with cumulative sales exceeding 300,000 units. Focusing on improving sleep quality, it combines excellent breathability with a patented 3-layer, 9-gradient structure for a perfect fit. 1. "Cool the brain, sleep fast, and deep" with excellent breathability.Made of over 90% air pockets, it prevents heat and moisture from accumulating in the pillow during sleep, creating a comfortable sleeping environment.2. Patented 3-layer, 9-gradient structure for a personalized fit.It has a rational structure with three layers of different fiber thickness and density: an "adjust layer" that gently adapts to the shape of the head, a "support layer" that firmly supports the head and neck, and a "base layer" that allows air to escape from below. The patented 3-layer, 9-gradient structure gradually fits to the size of your head and sleeping position. It becomes your personalized pillow with each use. 3. Hygienic and washable with a shower.It is said that humans sweat about one cup (approx. 200ml) during sleep. Made of over 90% air pockets, it is hygienic and prevents moisture buildup due to its excellent breathability. Furthermore, in addition to washing the cover, the inner material can also be washed with water, and its quick-drying property keeps it clean at all times.Product name: Brain Sleep PillowPrice: 33,000 yen (tax included)Product URL: https://brain-sleep.com/products/pillowThe ultimate relaxation space everyone will want to experienceThis special custom-made specification for Haneda Airport aims to allow many people to experience "the brain sleeping" and understand its mechanisms.Delicious Company Inc., a general art production company that carries out many architectural designs as a production group, custom-designed it to allow visitors to relax even for a short time as an experience for the brain to sleep. Comment from Yuto Handa, Representative Director, Delicious Company Inc. I believe that the bedding provided by Brain Sleep for "the brain to sleep" is an innovative endeavor. We proposed shapes and designs that would better convey its innovativeness and proceeded with the design based on airport restrictions.This time, you can experience the Brain Sleep Pillow as a chair. We took care not to use urethane or webbing tapes, which are typically used for chairs, so that you can directly feel the quality of Brain Sleep's materials. I hope this place can offer even a little bit of calm amidst the hustle and bustle before takeoff.Delicious Company Inc. Company ProfileEstablished: December 2017Location: Akiyama Building 2F, 4-32-2 Higashi-Nippori, Arakawa-ku, TokyoRepresentative Director: Yuto HandaBrand Website: https://www.delicious.oooBusiness Activities: Architectural design, art production, graphic design
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