Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") will hold a pop-up store at Isetan Shinjuku Main Building 5F Center Park/The Stage #5 (Shinjuku, Tokyo) from July 16 (Wed) to July 22 (Tue), 2025. Here, customers can experience and purchase Brain Sleep products and services developed with a focus on the "golden 90 minutes" at the start of sleep, which determine sleep quality. This pop-up store will also feature products from the "Brain Sleep Cool" series of cooling bedding to ensure comfortable sleep during Japan's hot and humid summer. Additionally, on July 21 (Monday, national holiday) during the event, Dr. Nao Isaka, a sleep specialist, will give a lecture where attendees can learn about sleep challenges unique to summer and how to address them. Overview Dates: July 16 (Wed) - July 22 (Tue), 2025Hours: 10:00 AM - 8:00 PMLocation: Isetan Shinjuku Main Building 5F Center Park/The Stage #5 (3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022)Access: Approximately 1 minute walk from Shinjuku-sanchome Station (Isetan side ticket gate) on the Tokyo Metro Marunouchi Line Approximately 2 minutes walk from Shinjuku-sanchome Station (Shinjuku-sanchome intersection ticket gate) on the Tokyo Metro Fukutoshin Line, approximately 30 seconds walk from the Isetan front ticket gate Approximately 3 minutes walk from Shinjuku-sanchome Station (Shinjuku-sanchome ticket gate) on the Toei Shinjuku Line Event Details Since its establishment, Brain Sleep has been developing and providing products and services for Japanese people, who have the shortest sleep hours in the world, to "gain correct knowledge about sleep and improve daily performance by getting quality sleep."At this pop-up store, under the theme "SLEEP CHILL - Quality coolness for summer nights," you can experience products from the "Brain Sleep Cool" series, which provides comfortable sleep during Japan's hot and humid summer. Additionally, the "Brain Sleep Pillow Cover Silk," sold exclusively at Isetan Shinjuku, will also be available.Furthermore, for the first time, we will provide a private "Consulting Room (reservations preferred)" where dedicated staff will propose and allow you to experience and purchase pillows and mattresses that are best suited for you.* *For details, please refer to the Isetan Shinjuku store news.https://www.mistore.jp/store/shinjuku/shops/living/park/shopnews_list/shopnews_058.html Summer duvet with ultimate cooling that lasts all night"Brain Sleep Comforter Perfect Cool EX" A summer comforter equipped with triple cooling technology: contact cooling, moisture-absorbing cooling, and sustained cooling. The contact cooling value is 260% of the standard, and we have independently developed innovative "moisture-absorbing cooling" yarn and fabric that converts moisture into cooling. Furthermore, the sustained cooling layer revives the cooling sensation when the comforter separates from the body during sleep, such as when turning over, ensuring cooling lasts until morning.It also has a reversible structure with a cool side and a dry side, providing comfortable sleep for an extended period. Special Lecture by a Sleep Specialist: "Latest Sleep Challenges and Solutions for Summer in Japan" ＜Lecture Outline＞Title: The Choice to Sleep Beautifully in Summer ~ Latest Knowledge on Beauty and Health from Sleep Medicine ~ presents by BRAINSLEEP×D Clinic Tokyo WellnessDate: July 21 (Mon/Holiday), 2025, 2:00 PM ~ (approx. 60 minutes)Location: Isetan Hall 5F Otomana (3-15-17 Shinjuku, Shinjuku-ku, Tokyo 160-0022)Capacity: 20 people (reservations required) *Registration will close once capacity is reached.For more details, please see the Isetan Shinjuku store news.https://www.mistore.jp/store/shinjuku/shops/living/park/shopnews_list/shopnews_058.htmlContent: To overcome Japan's increasingly severe summers, this lecture, themed "The Choice to Sleep Beautifully in Summer," will delve into the latest methods from sleep medicine for adopting proper summer sleep habits. ＜Speaker＞ Dr. Nao IsakaD Clinic Tokyo Wellness Sleep & SAS Clinic, Head of Sleep Center, Doctor of Medicine After graduating from Saitama Medical University School of Medicine, she worked at Tokyo Jikei University School of Medicine (Department of Otorhinolaryngology). She is a certified sleep specialist by the Japanese Society of Sleep Research. Specializing in sleep apnea syndrome, she has extensive clinical experience with not only men but also women and children. She joined D Clinic Tokyo Wellness in September 2022 and continues to work there. Also exhibiting at Isetan Shinjuku's "Summer Sleep and Lifestyle Exhibition"! Brain Sleep will also exhibit at Isetan Shinjuku's "Summer Sleep and Lifestyle Exhibition," which will be held after the pop-up store concludes. ＜Overview＞Dates: July 24 (Thu) - July 28 (Mon), 2025Hours: 10:00 AM - 8:00 PM *Closes at 6:00 PM on the last dayLocation: Isetan Shinjuku Main Building 6F Event Hall (3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022)
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