BrainSleep Inc. (Head office: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "BrainSleep") is a sleep solution company that, since its establishment, has focused on the importance of "sleep quality" and has been developing and providing products and services specifically designed to improve it, as well as disseminating accurate sleep information. In May 2025, the company will celebrate its 6th anniversary. In addition, we are also focusing on a fundamental review of "sleep quality," and are addressing health risks related to sleep, such as sleep apnea syndrome (SAS), which has recently attracted attention as a serious sleep problem.SAS is a terrifying disease that degrades "sleep quality," carries a high risk of various complications such as lifestyle diseases, and can even lead to death. Early detection and countermeasures are essential, but a major challenge is that symptoms manifest during sleep, making it difficult for individuals to notice them. Recognizing this situation, BrainSleep is releasing a new "Respiratory Monitoring Alert" function for its sleep measurement tool "BrainSleep Coin" to help individuals identify their SAS risk.Furthermore, the "BrainSleep Pillow" series, our signature product that helps the brain sleep, has sold over 300,000 units since its launch and has been highly acclaimed by many. We will continue to develop products and services that enhance "sleep quality." Current Status of SAS It is estimated that there are approximately 900 million SAS patients worldwide, with about 400 million experiencing moderate to severe symptoms requiring treatment. In Japan, the number of potential patients is estimated at 22 million, with 9.4 million requiring treatment, and this number is increasing annually*1. Furthermore, the number of patients undergoing CPAP*2 therapy, a common treatment for SAS, has increased 3.2-fold compared to 10 years ago. SAS is a terrifying disease that causes various complications such as diabetes, high blood pressure, and cerebrovascular disease, with an almost 40% risk of death within 8 years if left untreated at moderate or severe levels. Additionally, strong daytime sleepiness due to SAS has been implicated in serious traffic accidents, and while SAS screening is progressing, particularly among professional drivers, there are still few services or devices that allow the general public to recognize their SAS risk. BrainSleep aims to create a system that encourages testing and appropriate treatment for those who need it, and has developed a new "Respiratory Monitoring Alert" feature that suggests the possibility of SAS based on sleep respiratory monitoring results, serving as a trigger for awareness. * 1 Benjafield AV, et al: Estimation of the global prevalence and burden of obstructive sleep apnoea: a literature-based analysis. 2019. * 2 CPAP: Continuous positive airway pressure, a treatment method that sends pressurized air from a machine into the airway (air passage) through the nose to keep the airway open and prevent sleep apnea. New "Respiratory Monitoring Alert" Feature The system monitors snoring during sleep and displays the suggested risk level in four stages (high, medium, low, no abnormality) based on the number of suspected apnea episodes. Depending on the risk level, users will be directed to articles about SAS or introduced to "D Clinic Tokyo Wellness," a BrainSleep affiliated clinic that specializes in SAS treatment, providing not only health risk information but also advice on how to deal with it. Comment from Dr. Nao Isaka, Sleep Center Director of D Clinic Tokyo Wellness Sleep and SAS Clinic As mentioned earlier, sleep apnea syndrome is a life-threatening disease if left untreated. Many people experience snoring and apnea symptoms. However, these are often difficult to notice on one's own, and symptoms may not occur every night. Regularly using a sleep device like "BrainSleep Coin" can lead to early detection and early consultation. In fact, clinics are seeing an increasing number of patients who were prompted to seek medical attention and diagnosis after being flagged by a sleep device. Even if you are unaware, the cause of your decreased daytime performance might be sleep-related. I hope that as many potential patients as possible can receive appropriate treatment. What is the sleep measurement tool "BrainSleep Coin"? A sleep measurement tool that converts sleep into value, equipped with a unique measurement algorithm developed based on accumulated sleep research data. It allows for more personalized analysis tailored to individual movements, supports the improvement of sleep quality by proposing a positive cycle where sleep habits are improved and sleep scores are converted into coins.1. Measure: Analyze sleep states with unprecedented accuracyIncorporating a unique algorithm developed based on sleep research, it applies technology used in sleep research. It reveals your sleep stages (depth of sleep), sleeping posture, snoring/ambient sounds, and bed temperature (temperature inside the futon), which were not visible with conventional sleep measurement applications.2. Improve: Personalized AdviceIt assesses problems based on your sleep state and provides advice for improving sleep. It offers suggestions for improvement based on daily sleep conditions to support better sleep.3. Accumulate: Earn coins every time you sleepYour sleep state and good sleep habits are converted into sleep coins. Accumulated sleep coins can be exchanged for discount coupons for BrainSleep products or used to purchase music within the app. ＜Product Details＞Product name: BrainSleep CoinPrice: App - Free, Device - 8,800 yen (tax included)URL:https://brain-sleep.com/products/coin What is SAS? Sleep Apnea Syndrome (SAS) is a sleep disorder where "apnea," which is the cessation of breathing for 10 seconds or more, and "hypopnea," which is shallow breathing just before apnea, occur frequently during sleep. The total number of apnea and hypopnea events per hour of sleep is called the apnea-hypopnea index (AHI). An AHI of 5 ≤ AHI < 15 is considered mild, 15 ≤ AHI < 30 is moderate, and AHI ≥ 30 is severe. BrainSleep Pillow, a pillow that helps the brain sleep, has sold over 300,000 units in total. BrainSleep Pillow, BrainSleep's signature product, which celebrates its 6th anniversary this year, has sold over 300,000 units. It combines "breathability," which is crucial for improving sleep quality, with "personal fit" provided by a patented 3-layer, 9-gradation structure. It is supported for enabling smooth falling asleep, comfortable sleep throughout the night without heat buildup, and a fit that surpasses custom-made pillows. ＜Product Details＞Product Name: BrainSleep PillowPrice: 33,000 yen (tax included)Sizes: Low 60 × 35 × 6/8cm, Standard 60 × 35 × 9/11cm, High 60 × 35 × 12/14cmURL: https://brain-sleep.com/products/pillow
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