Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter "Brain Sleep") held "OHIRUNE PARK" as a resting and napping space for the "Roof Park Fes & Walk" (hereinafter "this event") held on April 19, 2025 (Saturday) on the Tokyo Expressway (KK Line), an event where participants walked on the expressway to experience a "future pedestrian space."At "OHIRUNE PARK," three areas were set up: a bedding trial area, a nap area, and an uneven mat area, where visitors could experience Brain Sleep's signature products, the "Brain Sleep Pillow Series" and the "Brain Sleep Mattress Series." This event provided an opportunity for over 7,000 visitors to learn about Brain Sleep's products. Participants commented, "It's strange to sleep on an expressway!" and "It feels amazing to sleep under the blue sky with the wind blowing!" Background of the Initiative Since its founding, Brain Sleep has been communicating the importance of "sleep quality" to Japanese people, who have the shortest sleep time in the world, and has been developing and providing products and services that help people gain correct knowledge about sleep and achieve quality sleep to enhance their daily performance. According to the 2025 edition*1 of the "Sleep Deviation Score® Survey" conducted by Brain Sleep targeting 10,000 employed individuals, the average sleep time was 6 hours and 50 minutes, which was similar to the 2024 survey, the longest in the past five years. However, this sleep time is still short, with a difference of 98 minutes compared to the average sleep time of 8 hours and 28 minutes for OECD member countries announced in 2021, and remains at the world's lowest level. To promote understanding of the importance of improving "sleep quality" within a short sleep time, "OHIRUNE PARK" was held this time.Brain Sleep also employs a circular design that re-materials and regenerates products from scraps generated during manufacturing and products collected due to size exchanges at the manufacturing plant. This initiative aligns with the philosophy of the "Roof Park Project*2," which aims to regenerate and utilize the KK Line, which has finished its role as a road for automobiles, as a pedestrian-centric public space.*1 Sleep Deviation Score® Survey 2025 (n=10,000) https://brain-sleep.com/pages/research2025*2 Roof Park Project https://roofpark.com/▲Scenes from the "OHIRUNE PARK" experience "OHIRUNE PARK" with three enjoyable areas 1. Bedding Trial AreaThis area allowed visitors to actually try Brain Sleep's bedding, which is primarily sold online. We also introduced the manufacturing process of the "Brain Sleep Pillow" and the "Brain Sleep Eco-Cycle Program" for recycling used pillows. Many visitors were interested in the fact that all the mats and "Brain Sleep Pillows" used at this event would be recycled and reborn into new products.2. Nap AreaA giant mat, 14 meters long, appeared! Visitors were lent "Brain Sleep Pillows" and invited to experience a nap on a special mat made of the same material, resting from their expressway walk. Many commented on the excellent breathability.3. Uneven Mat AreaThe "Brain Sleep Pillow Series" and "Brain Sleep Mattress Series" are designed with varying firmness in different areas to fit the head and body. To allow visitors to experience this gradient structure, we provided mats with different firmness levels. Many visitors were surprised by the greater-than-expected difference in firmness, and this area became very popular with children.▲Scenes from the three areas "Roof Park Fes & Walk" Overview Event Name: "Roof Park Fes & Walk"Date: April 18 (Fri) & 19 (Sat), 2025 *Exhibition on the 19th onlyVenue: On the Tokyo Expressway (KK Line)Organizers: Tokyo Metropolitan Government / Tokyo Expressway Co., Ltd.URL: https://roofpark-feswalk.jp/ Brain Sleep Pillow: The Pillow for a Sleeping Brain For quality sleep, it's crucial to maintain optimal temperature and humidity within the bed, in addition to the "golden 90 minutes" at the start of sleep when the deepest non-REM sleep occurs. The "Brain Sleep Pillow" uses a unique material that is more than 90% air, preventing heat and moisture from accumulating during sleep and creating a comfortable sleep environment. Its patented structural technology features three layers and nine gradients with different fiber thicknesses and densities, gradually conforming to the size of your head and your sleeping position.＜Product Details＞Product Name: Brain Sleep PillowPrice: 33,000 yen (tax included)Product URL: https://brain-sleep.com/products/pillow Brain Sleep Mattress Premium Float: A mattress that controls sleeping posture and core body temperature Using the same material as the "Brain Sleep Pillow," it offers excellent breathability and achieves the ultimate relaxed posture, free from gravity, by replicating the neutral posture advocated by NASA through its uniquely developed "Float Technology." ＜Product Details＞Product Name: Brain Sleep Mattress Premium FloatPrice: From 220,000 yen (tax included) for a singleProduct URL: https://brain-sleep.com/products/mattress_premium_float Overview of the "Brain Sleep Eco-Cycle Program" This sustainable program aims to achieve both ecology (environment and resources) and economy (financial) by recycling bedding resources, realized through the introduction of cutting-edge technology. It targets our signature products, the "Brain Sleep Pillow Series" and "Brain Sleep Mattress Series," by collecting used products and re-materializing them at the manufacturing plant to be reborn into new products, thus circulating materials without waste.＜Project Details＞How to use: Purchase a product you wish to recycle, and hand over your old product to the driver when your new product is delivered.URL: https://brain-sleep.com/pages/eco_cycle_program
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